NPTEL Vinod Gupta School of Management Consumer Behavior Module-1 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. Joint Initiative IITs and IISc – Funded by MHRD - 1 -
- actual purchase
- consumption behavior
- purchase activity
- consumer behavior
- decision process
- basic components
- study
- consumers