NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. Joint Initiative IITs and IISc – Funded by MHRD - 1 -
- smaller groups of people within culture with shared value systems within the group
- purchase decision
- various alternatives
- buying center
- npiel consumer behavior vinod gupta school
- consumer
- people
- culture