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Publié par | edwui |
Nombre de lectures | 8 |
Langue | English |
Poids de l'ouvrage | 3 Mo |
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Saving energy:
I’ll do the easy thing, you do the hard thing
Shahzeen Z. Attari
sattari@indiana.edu • http://mypage.iu.edu/~sattari
Indiana University Bloomington
School of Public and Environmental Affairs
1 On why people do not act
Information deficit Motivation deficit
model model
Don ’t know how much I will save Cost
Don ’t know what to do Time
Don ’t know how Effort
… Social norms
…
2
Overview
1. Perceptions of energy consumption
- Most effective behavior?
(Attari et al., PNAS, 2010)
2. What I want to do vs. what you should do
- Self-other differences in behaviors deemed most effective?
(…more studies to follow)
3 9 1. Perception Study: Participants
Online survey advertized via Craigslist in
seven metropolitan cities (n = 505)
New York
Philadelphia
Washington DC Denver
Los Angeles Dallas
Houston
4 First question
(open-ended)
• 1. In your opinion, what is the single most
effective thing that you could do to use
less energy in your life?
5 Behaviors deemed “most effective ” by participants
12%
6 Behaviors deemed “most effective ” by participants
Curtailment
Efficiency
7 EnergyEfficiencyGap
• “Turning out lights when leaving rooms,
tend to have minimal impact on climate
change”
– (Dietz and Stern, 2008)
Q. Why is “turning off the lights” the most
mentioned behavior?
- Availability heuristic?
EnergyEfficiencyGap
• “Efficiency saves more energy than
curtailment”
– (Dietz and Stern, 2008)
Q. Why do individuals focus more on
curtailment rather than energy efficiency?
- Income effect?
On why people do not act
Information deficit Motivation deficit
model model
Don ’t know how much I will save Cost
Don ’t know what to do Time
Don ’t know how Effort
… Social norms
…
10