Strategies for multi channel success

Description

Présentation des stratégies d'e-commerce - 2009

Sujets

• Commerce

Informations

• Publié par: jpc
• Publié le: 01 février 2011
• Nombre de lectures: 113
• Langue: English
• Poids de l'ouvrage: 7 Mo

Extrait

Strategies for multi channel success

Presented by Tony Stockil, CEO of Javelin Group

ACSEL Mission to UK, 8

th

June 2009

We work for some of the biggest retailers in the world

Retailers & brands

8 th June 2009

Our countries

Investors/Developers

2

UK-based, but increasingly international

  

8 th June 2009 What we do (final)

   

  



  

Offices in  London, UK  Sofia, Bulgaria

3

2008/09 projects also in  USA  Australia

Javelin Group implements multi-channel retail









Defini

Planni

Select

ategy

erations

chnologies

Building the solutions

Enabling eCommerce & MCR

8 th June 2009 UK vs USA growth

4

Online sales as a % of total retail sales: 2000-2013

UK’s % of retail online now slightly exceeds USA

14.0%

12.0%

10.0%

8.0%

6.0%

4.0%

2.0%

- % 2000 01

8 th June 2009 International comparison

02

03

04

05

06

07

08

USA

09 10 11

12

13

Source: Javelin Group estimates

5

Ecommerce penetration – B2C US$/head (not tickets), 2008

USA and UK lead the world in online sales per capita

$600 USA $500 $400

$300 $200

$100

$-

8 th June 2009 EU comparison

UK

Canada

Japan Australia S.Korea

Sweden Germany Holland France

Poland Spain Italy Brazil Russia Mexico India China

Sources: Mintel, Forrester, Javelin Group and others

6

Growth

Total B2C ecommerce spend on goods (not travel/tickets/services)

50 40 € bn 30 20 20 7.1% 10 UK CAGR: 23%

8 th June 2009 Top online retailers by ctry



33 . 16 4.8% Germany 20%

% of retail

2012

21 4.7% 9 10 .5% 5 11.1% 5 2 6.1% 1 2.2% France Netherlands Spain 24% 20%  35%

Mintel 2008, Javelin Group

7

Top 10 online retailers in USA, UK, France, and Germany

USA Amazon 2 3 4 5 6 7

9 10 7/10

8 th June 2009 Formats?

UK 1 Amazon 3 4 5 6 7

9 10 7/10

Mainly stores Mainly catalogue

Mainly online

France Amazon 2 3 4 5 6 7

9 10 5/10

Germany 1 2 Amazon 4 5 6 7

9 10 0/10

8

8 th

The Multi-Channel Future



Culture

Formats

June 2009

9

8 th

The Multi-Channel Future

June 2009

Ownership structure

10

Retail company structures

8 th June 2009

Growth (RW)



Delegated control

Split-owned

Cooperatives

11