Use and Reuse of Shared Lists as a - HiveFivesCameraReady v2cd-jmd

Caseyd

Description

Use and Reuse of Shared Lists as a - HiveFivesCameraReady v2cd-jmd

Informations

• Publié par: uhegojok
• Nombre de lectures: 297
• Langue: English

Extrait

Use and Reuse of Shared Lists as a Social Content Type

Werner Geyer, Casey Dugan, Joan DiMicco,

David R Millen, Beth Brownholtz, Michael Muller

IBM T.J. Watson Research

One Rogers Street, Cambridge, MA 02142

{werner.geyer, cadugan, joan.dimicco,

david_r_millen, beth_brownholtz, michael_muller}@us.ibm.com

ABSTRACT

Social networking sites support a variety of shared content

types such as photos, videos, or music. More structured or

form-based social content types are not mainstream but we

have started seeing sites evolve that support them. This

paper describes the design and use of structured lists in an

enterprise social networking system. As a major feature of

our shared lists, we introduced the ability to reuse someone

else’s list. We report the results on the use and reuse of

shared lists based on three months of usage data from 285

users and interviews with 9 users. Our findings suggest that

despite the structured nature of lists, our users socialize

more around lists than photos, and use lists as a medium for

self-representation.

Author Keyw ords

Social

networking,

shared

lists,

collaboration,

reuse,

memes.

ACM Classification Keyw ords

H5.3. Group and Organization Interfaces:

Collaborative

computing

,

Evaluation/methodology,

Web-based

interaction

INTRODUCTION

Social networking sites such as Facebook, MySpace, Flickr,

and YouTube attract millions of users. These services are

free

and

provide

an

easy-to-use

platform

for

self-

expression; everyone can participate and the site becomes a

playground for the creativity of millions. These sites

connect people with each other through content and profile

sharing and communication around those. Some sites focus

on a single content type and create communities around

them, for example, photos or videos (e.g. Flickr; YouTube).

Other sites focus more on profiles (e.g. Facebook,

MySpace) and allow sharing of many content types as a

way to both drive traffic and provide multi-faceted

descriptions of people through the multiple content types

users share.

The Beehive research project within IBM explores how a

social networking site inside the enterprise provides value

for business users. Beehive is an opt-in social networking

site that was built with the goal of aiding corporate users

with various people-related challenges in an enterprise.

These challenges include discovering people with the right

skills, staying in touch with team members and former

colleagues, approaching people, and learning about ongoing

projects.

When we designed Beehive, we evaluated many existing

social networking sites. Our goal was to identify content

types for Beehive that would not only connect people

socially but also provide business value. Many existing

sites offer media sharing, such as photos and videos, which

are easy to create and upload and often draw traffic because

of user curiosity. For specialized communities of interest,

such as photographers and journalists, these sites are also of

professional interest. In a business setting, we thought that

photos could be valuable to reveal personal and social

information, for example, photos of business-related events,

vacation, or life events, but might be less effective at

sharing knowledge and information.

Inspired by Top 10 travel guides [9] and Amazon’s

ListMania [15], we thought that shared lists could be an

interesting content type for an enterprise social networking

site. We hypothesized that lists in an enterprise would be

used to discuss opinions and share information related to

the work context, e.g. “My favorite RSS readers,” “Best

lunch places,” or “Useful web design principles.” Since lists

allow users to express preferences and opinions, and put

items into an order, we envisioned that they would spark

controversy between users and provoke social interaction.

This type of communication around shared content is

typically supported through comments.

However, when we designed the shared lists, we thought

that users, when reading a list, might feel compelled to

create their own list about the same topic, either because

they disagree and want to create a list with different items

and ordering, or the topic inspired them to share something

similar. In order to support and track this kind of behavior,

Permission to make digital or hard copies of all or part of this work for

personal or classroom use is granted without fee provided that copies are

not made or distributed for profit or commercial advantage and that copies

bear this notice and the full citation on the first page. To copy otherwise,

or republish, to post on servers or to redistribute to lists, requires prior

specific permission and/or a fee.

CHI 2008, April 5–10, 2008, Florence, Italy.

Copyright 2008 ACM

978-1-60558-011-1/08/04…$5.00.