Communications Audit Result and Worksheet

Creative Business

Description

Communications Audit Result* *Dates: __________________ Client Competitor A Competitor BJob #: _________________† † † † † †Consistency Quality Consistency Quality Consistency QualityIdentity:Contemporaneousness of logo _______ _______ _______Application of logo _______ _______ _______Other: _________________ _______ _______ _______ _______Trade dress:Buildings/lobbies _______ _______ _______ _______ _______ _______PackagingSignage _______ _______ _______ _______ _______ _______VehiclesOther: _________________ _______ _______ _______ _______ _______ _______Stationery:Cards/badges _______ _______ _______ _______ _______ _______Forms/reportsLabels _______ _______ _______ _______ _______ _______Letterhead/envelopesMemoranda/memos/notes _______ _______ _______ _______ _______ _______Other: _________________Corporate materials:Annual/quarterly reports _______ _______ _______ _______ _______ _______Corporate house organsCorporate brochures _______ _______ _______ _______ _______ _______Employee newsletters“Image” (corporate) ads _______ _______ _______ _______ _______ _______Legal/financial (e.g.,Prospecti,10k)Press contact/releases (corporate) _______ _______ _______ _______ _______ _______Trade show exhibits (corporate)Web home page _______ _______ _______ _______ _______ _______Other: _________________Marketing materials:Customer newsletters/magazines _______ _______ _______ _______ _______ _______Press contact/releases (product ...

Informations

• Publié par: Musar
• Nombre de lectures: 46
• Langue: Breton

Extrait

Dates:__________________ Job #:_________________

Identity: Contemporaneousness of logo Application of logo Other: _________________

Trade dress: Buildings/lobbies Packaging Signage Vehicles Other: _________________

Stationery: Cards/badges Forms/reports Labels Letterhead/envelopes Memoranda/memos/notes Other: _________________

Corporate materials: Annual/quarterly reports Corporate house organs Corporate brochures Employee newsletters “Image” (corporate) ads Legal/financial (e.g.,Prospecti,10k) Press contact/releases (corporate) Trade show exhibits (corporate) Web home page Other: _________________

Communications Audit Result

Marketing materials: Customer newsletters/magazines Press contact/releases (product specific) Product ads—broadcast Product ads—print Product brochures Product selling sheets Trade show exhibits (product specific) Technical literature Web info/links Other: _________________

* * Client CompetitorA Competitor B † † † † † † Consistency Quality Consistency Quality Consistency Quality _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______

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Total rating points _______ _______ _______ _______ _______ _______ Number of items ** Overall evaluation _______ _______ _______ _______ _______ _______ † *Evaluate only competitive materials.Ratings: 1=lowest; 5=highest.**4.0+ excellent; 3.5 good; 3.0 marginally okay; 2.5 needs much improvement; 2.0 badly hurti ng business.

©Copyright 1996/2001 Creative Business,www.creativebusiness.com. Reproduction permitted for individual use only.

Communications Audit Worksheet

Summation of materials evaluation: ___________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________

Interviewee: Title:Date: ______________________________________________________ __________________________________________ Summation: ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________

Interviewee: Title:Date: ______________________________________________________ __________________________________________ Summation: ______________________________________________________________________ _________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________

Interviewee: Title:Date: ________________________________________________________ __________________________________________ Summation: _____________________________ _________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________

Interviewee: ______________________________________________________ Title: _______________________ Date: ___________________ Summation: _____ __________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________

©Copyright 1996/2001 Creative Business, www.creativebusiness.com. Reproduction

permitted for individual use only.