comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

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comScore Announces Beta Release of Media Metrix® Multi- Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

PR Newswire RESTON, Virginia, Nov. 29, 2012

-Media Metrix Multi-Platform is a Revolutionary Digital Audience Measurement and Media Planning Product that Accurately Accounts for Today's Fragmented Med ia Environment

-New Rankings, New Metrics, New View of the Digital World

RESTON, Virginia,Nov. 29, 2012/PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. Beta release ofMedia Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore's Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today's multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices.

Media Metrix® Multi-Platform "We are excited to introduce our Beta version of Media Metrix Multi-Platform, the next generation in digital audience measurement offering a unified 360-degree view of digital consumer behavior across platforms and content types," said Jeff Hackett, executive vice president of comScore. "With smartphones and tablets accounting for a rapidly expanding share of digital media consumption, comScore recognized the need to evolve our industry-leading audience measurement product to better represent this new paradigm. By developing proprietary methods to account for multi-platform audience overlap, we have designed a truly unique and innovative solution."

Media Metrix Multi-Platform is expected to remain in Beta over the next several months as the product undergoes a thorough data review and validation with comScore clients. All publicly reported data included in this initial report are illustrative and should not be interpreted as official comScore rankings.

A New View of the Digital World Multi-platform digital audience measurement has significant implications for how the digital world is seen and understood. "As an active investor in mobile and web businesses, I have been dying for an accurate consolidated view of web, mobile web, iOS, and Android audience data. comScore has delivered exactly what I've been seeking for the U.S. audience and I am looking forward to seeing them tackle the global audience next," said Fred Wilson, Managing Partner of Union Square Ventures.

The most notable change from traditional Media Metrix rankings are the overall audience increases for media properties with a measurable mobile presence; in some cases, these increases are substantial. Specifically, the Media Metrix Multi Platform view shows 10 properties reaching 100 million unique visitors compared to six in a non- multi-platform view, 28 properties reaching 50 million (vs. 19), 77 properties reaching 25 million (vs. 51), 223 reaching 10 million (vs. 171) and 410 reaching 5 million (vs. 334)

Media Metrix Multi-Platform Beta vs. Media Metrix: Audience Threshold Comparison September 2012 Total U.S. (Age 18+ on iOS, Android and RIM platforms for Mobile)

Source: Media Metrix Multi-Platform and Media Metrix

Audience Size

(Unique Visitors / Viewers) 100 Million 50 Million 25 Million 10 Million 5 Million

# of Properties with Specified Audience Size

Media Metrix 6 19 51 171 334

Media Metrix Multi-Platform 10 28 77 223 410

Another visible way of reflecting this change is through the ranking of the top media properties. Properties that are particularly mobile-centric, or at least have a strong mobile extension of their brands, may realize strong increases in total audience size and rankings under Media Metrix Multi-Platform reporting.

 Wikimedia Foundation Sites

 Glam Media

 Twitter.com

Media Metrix Multi-Platform Top 30 Properties

Source: Media Metrix Multi-Platform and Media Metrix

Media Metrix Rank

 Disney Online

 New York Times Digital

 Turner Digital

 CBS Interactive

 Gannett Sites

 Answers.com Sites

 Amazon Sites

 Microsoft Sites

 Facebook.com

 Yahoo! Sites

 Google Sites

 Total Internet : Total Audience

 Federated Media Publishing

 Comcast NBCUniversal

September 2012

Total U.S. (Age 18+ on iOS, Android and RIM platforms for Mobile)

 Viacom Digital  ESPN  Weather Channel, The

 Pandora.com  VEVO  craigslist, inc.

 Linkedin

 Wal-Mart

 Yelp.com

 AOL, Inc.

12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

1 2 3 4 5 6 7 8 9 10 11

Media Metrix Multi- Platform Rank

 Ask Network  eBay  Demand Media

 Apple Inc.

*Note: Desktop includes audience reached via video and will therefore differ from standard Media Metrix rankings; Mobile includes smartphone and tablet platforms

44,508 41,515 33,385 39,600

78,023 73,805 78,214 71,671 70,031

41,837 52,400 61,844 39,444 39,749 47,567 36,662 36,996 31,618 37,537 30,003 36,401 31,135

219,970 189,588 164,404 151,122 168,022 120,936

46,930 49,499 48,828 22,657 55,033 49,601 36,840

Mobile

30,017 20,313 31,818 28,878 24,140 22,760 48,641 4,966 16,657 30,646 14,470 18,643 23,021 13,639

68,846 71,610 47,345

79,689 86,998 84,649

126,890 109,099 94,304 91,502

111,170 88,441 86,884

1 3 4 2 5 6 7 8 10 9 11 12 14 13 15 18 17 16 23 24 20 22 61 19 20 27 34 25 30 26

Total Digital Population

Unique Visitors/Viewers (000)

Desktop

Google Sites ranked #1 was the only property to surpass 100 million unique visitors across both desktop and mobile channels. Facebook moved up one spot to #3 in the multi-platform rankings, and ranked as the top property in terms of total engagement in the mobile channel. Amazon, eBay and Walmart each reached at least 20 percent more visitors across platforms than via desktop alone. The most mobile-centric property in the ranking, Pandora, had an incremental reach of 164 percent and captured the #23 ranking, a full 38 positions higher than in the standard Media Metrix ranking. Twitter reached an incremental mobile audience of 54 percent, second only to Pandora on this list. ESPN had the second biggest jump in the rankings, ascending 4 positions to #19, with an incremental mobile audience of 36 percent.

Below is a comparison of the top 30 media properties inSeptember 2012according to the new Media Metrix Multi- Platform Beta rankings compared to the existing Media Metrix ranking of top web properties. These properties reached an average incremental audience of 26 percent compared to their desktop computer-only audience. Other key findings include:

134,522 103,724 102,288 102,065 100,698 98,711 91,011 90,289 89,894 88,284 83,105 81,923 79,410

234,953 214,806 189,272 179,411 170,565 135,860

65,486 63,268 61,514 60,228 59,877 57,716 57,442 56,736 51,938 51,469 47,920 47,064

Methodology & Metrics comScore's multi-platform measurement relies on its proprietary Unified Digital Measurement™ (UDM) methodology, which combines panel and census-based approaches, to deliver best-in-class estimates of digital audiences and consumption. In order to provide accurate unduplicated audience size estimates across digital platforms, comScore developed a proprietary method that leverages its census web site network to understand audience overlap across different media channels – the first offering of its kind to utilize such an approach.

This unified representation of disparate media channels also requires a modified view of certain standard reporting metrics. While "unique visitor"-based metrics remain central to Media Metrix Multi-Platform, measures of engagement such as page views must be reconsidered. This means that duration-based metrics (i.e. minutes) become the preferred engagement metrics because they are consistent across media; however, comScore is also introducing the new "views" metric to account for content-specific engagements, such as the web-based page view, video view or app start.

Tag Your Digital Content Today! Media Metrix Multi-Platform Beta is available to U.S. clients immediately, and anticipated for introduction to the UK market in early 2013. Other international markets w ill follow thereafter. Publishers, brands, and media companies who want to ensure that all their digital platforms and audiences are fully reflected in Media Metrix® Multi-Platform are strongly encouraged tobegin tagging their digital assets with comScore today at thecomScore Direct website.

Many web sites are already familiar with the process from tagging their traditional web content using comScore's UDM census tag. The comScore tag has recently been updated to enable advanced measurement of sites and apps in a fixed web or mobile environment, inclusive of both iOS and Android platforms. With an increasing amount of media consumption shifting to smartphones and tablets, now is the time to make sure that all of your digital assets are accounted for:

Traditional web pages Mobile-optimized web pages Mobile apps Tablet apps Video content

If you have any questions about implementing these additional tags, please feel free to reach out to your comScore account representative.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visitwww.comScore.com.

Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the Media Metrix family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.