Rio de Janeiro Inaugurates the World's Tallest Floating Christmas Tree

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• Publié par: BRADESCO-SEGUROS-E-PREVIDENCIA
• Nombre de lectures: 35
• Langue: English

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Rio de Janeiro Inaugurates the World's Tallest Floating Christmas Tree

PR Newswire RIO DE JANEIRO, Dec. 2, 2012

- With Photo

RIO DE JANEIRO,Dec. 2, 2012/PRNewswire/ --The 17th Bradesco Seguros Christmas Tree, the world's tallest floating Christmas tree, according to theGuinness Book of Records, was inaugurated Saturday night, December 1st,in Rio de Janeiro, Brazil, with a free major event that included world-renowned Brazilian singersSimone and Emilio Santiago.

http://photos.prnewswire.com/prnh/20121202/SP21463 With this year's theme "Christmas Around the World," theBradesco Seguros Christmas Tree, now in its 17th consecutive year, is one of three major events in Rio de Janeiro, after Carnaval andNew Year's Eve. Starting this Sunday, December 2nd, thetreewill be lit daily throughJanuary 6, Three Kings Day,when the lights will be turned on for the last time this edition.

TheTree's unparalleled design will thrill the public with details marking the changes that occur in each of the four seasons of the year. The display of lights begins to fall by recreating the falling of tree leaves com mon this time of year. Suddenly, theTreeturns completely white thanks to a falling snow effect representing the countries that celebrate Christmas duringwinter.

Springarrives with colorful flowers in 3D, including a blooming garden. With the coming ofsummer, the time when Brazilians celebrate the date, theTreetakes on a yellowish hue with sun-filled splendor. Then, colorful balls of different sizes begin appearing on the world's tallest floating tree, giving life to the Christmas decoration.

For Alexandre Nogueira, the Director of Grupo Bradesco Seguros, it is a time of intense fulfillment. "It is an immense pleasure to offer everyone this symbol of Christmas that can move and unite people in celebration of the most fundamental human values."

TheBradesco Seguros Christmas Treeweighs 542 tons and is 85 meters tall, the equivalent of a 28-story building. The megastructure has 3.3 million miniature lights,105 kilometers(114,829 yd) of rope lights and 2,100 strobes.

The websitearvorenatalbradescoseguros.com.br– available in Portuguese, English and Spanish – includes virtual cards of theTree, timeline, videos and animations via YouTube. Also on the social networks, theTreeprovides information, entertainment and plenty of interaction.

MORE INFORMATION Grupo Bradesco Seguros Vera Soares [phone] /21-9971-2379 [e-mail]

Ana Miranda Costa

[phone] / 21-9757-1973 [e-mail]

Millerbaum Comunicacao Regina Pombo [phone]/21-8565-0695 [e-mail]

Maria de Jesus Ribeiro [phone] / 21-8137-2112 [e-mail]

Note to Editors: A picture accompanying this release is available from the European Pressphoto Agency (EPA) athttp://www.epa- photos.com.