How To Beat Competition In Gift Card Printing

Nicholas Gordon

Description

There a re various ways that can ensure low prices such as the use of power conserving equipment, bulk buying of raw materials, on - site processing of the required materials rather than buying them when processed, use of high skilled staff, reduction of wastage, im proved accuracy in measurements, use of cheaper shipping partners and many others.

Informations

• Publié par: Traves376
• Publié le: 19 mai 2013
• Nombre de lectures: 28
• Licence : Tous droits réservés
• Langue: English

Extrait

How to Beat Competition in Gift Card Printing

For any plastic card printer to stay above the competition, the four components of the

marketing mix must be put into play. Firstly, the membership card printing business must

develop the product; the product must be of the highest quality in material, concept, graphics

and packaging. The gift card printing should involve the highest quality equipment and high

level of expertise to stand out from the rest.

The

plastic card printing

must also indulge in augmenting the products by adding extras for

free, without charging additional costs. The products of the plastic card printer can be

accompanied by instructions on how the product can be used to maintain its quality and full

satisfaction. Sometimes it is necessary to run the clients through the gift card printing process

for them to understand what it entails and build confidence in them.

The next component of the gift card printing marketing is the price. The price of the

membership card printing should be very reasonable and lower than the competition. There are

various ways that can ensure low prices such as the use of power conserving equipment, bulk

buying of raw materials, on-site processing of the required materials rather than buying them

when processed, use of high skilled staff, reduction of wastage, improved accuracy in

measurements, use of cheaper shipping partners and many others.

All these efforts would obvious reduce the cost of production per unit thus discounts are

afforded. The gift card printing business should also set aside capital reserves to cater for the

hard time such as the inflation where materials cost more; the fund should be used to stock up

the necessary materials for use when there is shortage and the demand is high leading to high

prices. The

plastic cards

printer should also diversify in the catalogue where membership card

printing products can be done at breakeven while their profits are gained in others such as card

printing, gift card printing, and long distance plastic card printer assignments.

This strategy is very vital to maintain customers and beat the competition. With variety of

products on offer as in this case, one product will promote the demand for the other despite

the profit being low.The customer support staff for the plastic card printer should be

knowledgeable on all products of the company and the processes that are involved. They

should be able to assist the customers in making orders, tracking them to delivery. The

customer support in the gift card printing businesses must also be ever fast and concise.

The plastic card printer dealers should also be reachable at anytime of the day through chats,

emails and telephone; if possible the telephone calls should be toll free. The customer support

department in the membership card printing should work hand in hand with the marketing

department to ensure that there is frequent follow ups of the customers; they should not

waiting for the customer to come to them but rather they should go to them. This is beneficial

in that the competitors dont get to grab the gift card printing accounts from them.