Apple - Featuring Mr. Spock's evil double

Lalbrecht

Description

Apple - Featuring Mr. Spock's evil double

Sujets

• Informatique
• Marketing et communication

Informations

• Publié par: olurosot
• Nombre de lectures: 69
• Langue: Français

Extrait

The Department of Academic Information Technology presents…

A Look at

A Brief History of the

Apple Mac

Steve Jobs and Steve

Wozniak were college friends

and computer hobbyists in early

1970’s Northern California.

After successfully building and

selling “Blue Boxes” ( a device that allows one to

illegally make free long distance calls), they decided to

build and sell a home computer

expressly meant for fellow

hobbyists.

The “

Apple

” was

completed in 1976 and carried

a price tag of $666.66. The first marketing effort for

the machine was a full page ad in the magazine

Popular Science

. The pair hoped to sell 25 units to

cover the costs of the ad. To their amazement, that ad

generated over 500 orders! A company was born.

The first

Apple

was not a computer in the

sense we know it today, it had no monitor, no hard

drive, not even a case. All of

this had to be provided by the

user. The duo knew that if they

put a computer together that

would be ready to run out of the

box, the appeal (and sales

base) would broaden. The

Apple II

premiered in 1977.

Over the next few years, many new Apple models

came and went. Some containing very innovative

features, like the very first production mouse. In 1984,

the company introduced their flagship product:

The

Apple Macintosh.

It utilized all the up-to-date

technology of the era.

Jobs and Wozniak both left the company in

the late 1980’s and handed the reigns over to a former

Pepsi Cola executive. Under his leadership, the

company foundered, seemingly ignoring the tradition

of innovation that made the company a

major force in the first place.

In mid 1990’s though , Steve

Jobs returned to the company and

breathed new life into the line. The

Macs were re-engineered and re-

powered. Detail was even given to the design of the

case. In 2005, The Mac remains a favorite of students,

first time computer users and casual hobbyists.

Apple Mac

Components

The CPU (Computer

Processing Unit)

The CPU is both the silicon chip

that serves as the “brains” of the

computer and the case in which

it is kept. The case also holds

several other key components such as the RAM (random

access memory, where a computer stores information

while it is being processed), the Hard Drive ( where a

computer stores information long term), the CD Drive,

assorted support electronics and a power source. Modern

Macs also have a built in high quality speaker.

The Monitor

The monitor is the Mac’s chief way of communicating with

you, the user. Traditionally, the

monitor looked like a television set,

but the new Macs may utilize a flat

LCD screen.

The Keyboard

A typewriter type device that allows

you to place input into the computer.

The Mouse

The mouse allows you to navigate

elements on

the screen by

pointing to

them and clicking to activate. The

new Macs have dispensed with

the traditional mouse ball and

now use a laser.

The Mac mice now, as always,

only have one button.

Featuring

Mr. Spock’s

evil double

Updated 1/6/06