News Release

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News Release

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• Informatique
• Marketing et communication

Informations

• Publié par: ynanasod
• Nombre de lectures: 86
• Langue: Français

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Deloitte S.A.

560, rue de Neudorf

L-2220 Luxembourg

B.P. 1173

L-1011 Luxembourg

Tel: [phone]

Fax: [phone]

www.deloitte.lu

Press release

Loren Motiani

Marketing & Communications

Tel: [phone]

Email: [e-mail]

Digital tablets:

Deloitte analyses the keys to success and the stakes for these new tools

A world-wide phenomenon with a large following, the tablet will see its use as a

professional tool grow, but at a slower pace than expected.

The most dynamic sector of the mobile market, the digital tablet market led by the iPad

will see strong growth in the coming years and will pave the way for new applications.

Produced by the research and innovation team in the Technology Media &

Telecommunications sector of Deloitte, the study highlights aspects of the evolution of

this tool.

Luxembourg, 25 January 2011 –

The digital tablet market was built under the impetus of

Apple, which poses as leader and offers as many opportunities for consumers as for

professionals.

With 1 million units sold in 28 days, the iPad has been an enormous success since its launch.

Despite the arrival of significant players on the market, Apple should maintain a dominant

position with a market share estimated at 44% (Source: Morgan Stanley – June 2010) in

2012.

Its principal attributes are its strong brand name, its solid ecosystem, a great variety of

applications and attractive prices.

Thanks to the growing demand for mobile devices and digital content, combined with multi-

touch technological progress, the 3G network coverage, and the rapid lowering of price

barriers, digital tablets are experiencing continuous growth.

However, it is currently difficult to justify the need for a digital tablet based on the proposed

added value. While the available content remains limited, Apple is still strongly ahead of its

competitors. Furthermore, the risk of network congestion is arising, putting the unlimited

package plans at risk. Finally, the lack of infrastructure in the emerging markets, in particular

in terms of satisfactory network coverage, could slow down the global growth of the tablets.

The changes in the media market are profound, however, there are new sources of

opportunities, should a resolutely offensive approach be adopted. The emergence of new

competitors threatens the traditional media in place. The classic sources of revenue no longer

suffice. The audience is evolving on multiple platforms. New skills are needed for the media

to maintain their digital leadership. To respond to these challenges in the midterm, the media

are going to have to open and work together on new projects, particularly involving cost

reduction and outsourcing, changing their business model, investment management and

change management.

Digital tablets represent a considerable opportunity for the media, however, in order to seize