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REW-LEC-3-Tutorial

10 pages
Limited Edition Custom (LEC) #3 TutorialJune 2009Real Estate WebmastersREW LEC #3 Tutorial – Getting StartedCongratulations on upgrading – Your new LEC website is now the most effective tool in your businessmarketing effort, and will give you greater results in your lead management and follow up.If you are looking for help with specific aspects of your LEC – such as theControl Panel module or REW V2.0 blog – you will need to visit theCustomer Support section or REW Community Forum instead.There are some assumptions made in this tutorial. Mainly, that you are already familiar with what theCMS is and how to access it on your live, or development, web site. If you do not have this experienceyet please refer to the REW CMS 2.0 Tutorial first and return to this tutorial at a later time. The CMS 2.0tutorial is a more complete manual for an understanding of how to add/move/remove pages, updatetext and images, etc. ("CMS" stands for "Content Management System", which is the program you willuse to do almost all of the work on your site.)Q. What is the difference between the CMS on my new LEC site and the CMSon my old Real Estate Webmasters site?A. There is no difference. However, with your LEC you have more controlover the areas outside of the main body area.This document is a tutorial for how to use your LEC. It will help you understand some of thefundamentals of managing your LEC website.Ready to get going? Turn to the next page or use the table of ...
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Limited Edition Custom (LEC) #3 Tutorial
June 2009
Real Estate WebmastersREW LEC #3 Tutorial – Getting Started
Congratulations on upgrading – Your new LEC website is now the most effective tool in your business
marketing effort, and will give you greater results in your lead management and follow up.
If you are looking for help with specific aspects of your LEC – such as the
Control Panel module or REW V2.0 blog – you will need to visit the
Customer Support section or REW Community Forum instead.
There are some assumptions made in this tutorial. Mainly, that you are already familiar with what the
CMS is and how to access it on your live, or development, web site. If you do not have this experience
yet please refer to the REW CMS 2.0 Tutorial first and return to this tutorial at a later time. The CMS 2.0
tutorial is a more complete manual for an understanding of how to add/move/remove pages, update
text and images, etc. ("CMS" stands for "Content Management System", which is the program you will
use to do almost all of the work on your site.)
Q. What is the difference between the CMS on my new LEC site and the CMS
on my old Real Estate Webmasters site?
A. There is no difference. However, with your LEC you have more control
over the areas outside of the main body area.
This document is a tutorial for how to use your LEC. It will help you understand some of the
fundamentals of managing your LEC website.
Ready to get going? Turn to the next page or use the table of contents below to find answers to specific
questions.
Contents
Which Parts of My LEC Site will REW Update for Me? ................................................................................. 3
What is Not Included in the LEC Setup? ....................................................................................................... 6
Using Snippets to Update your LEC Website's Content................................................................................ 7
Snippets Control the Contents in a Few Places on All Your Pages............................................................ 7
Which Snippets Do What .......................................................................................................................... 8
2Which Parts of My LEC Site will REW Update for Me?
As part of your LEC installation costs, REW will modify a few specific parts of the website for you:
1) The logo and phone number in the header
Your REW designer will change the colours of your logo to suit the colours of the LEC (if desired)
and will place the logo (and phone number) in the header, or "masthead", at the top of the
pages – see the outlined areas (black) in Figure 1 below.
Note: If you don't have a company logo, we will create a basic text logo with some very basic
styling.
Figure 1 – Logo and phone number in the header
2) The links in the top-navigation
These will remain at their default settings (see Figure 2 below) unless you request otherwise.
You can ask us to change what they say (title) and where they point to (destination) - but if you
want to change the font, colour, or number of links, it will require a separate work order. One
change is included with the LEC setup with additional changes being billable (estimate required).
Note: If you ask us to modify these links, please let us know which pages (on your site or
elsewhere) they should link to.
Note also that space is limited - so if you want one of the links to say something long like "Find
Your New Home", you should be prepared to place a separate order to have at least one other
link removed from the navigation to make room.
Figure 2 – Link descriptions and destinations in the top navigation
33) The address/contact info in the footer
Your REW designer will update the address/contact info in the footer if you ask them to. This is a
one-time service and we would actually encourage you to do it yourself, so that you build
confidence in your ability to work with the snippets in the CMS (you can edit this field yourself
by editing the snippet called "footer-contact" - more on this in the “Using Snippets to Update
Your LECs Website Content” section below).
Figure 3 – Contact information in the site footer
4) Content transfer
Available only if we're transferring content from another REW site. If you're upgrading from an
existing REW site (i.e., it has one of our CMS's installed), we will transfer the content from your
old site to the new one. Please bear in mind that this is a "straight-up" transfer of meta content,
filenames, body content, etc - we will not reformat the old content to prevent it breaking in the
new site's design.
4Transferring snippets
Our standard CMS snippets (buyer's form, contact form, top -bottom snippets, sitemap snippet, etc) are
always included and are guaranteed to function correctly.
IDX snippets, however, will not always work after they have been transferred into an LEC unless we
perform some additional, custom programming. An estimate needs to be provided after you have given
us a list of the snippets that need to be transferred.
To have your custom Snippet transferred please post a request in the
Work Order Forum, send your request to sales@realestatewebmasters.com
via e-mail or contact your Sales Rep directly.
Q. What about all the other parts of the page? I've read the CMS tutorial twice
and I'm proficient with editing the body content of any page - but the CMS
tutorial doesn't say anything about how to modify the "Main Navigation"
or "Featured Communities" boxes in the right-hand side-bar, or
the links in the footer...
A. All of these fields are editable in the "manage snippets" section of the
CMS. This is explained in detail below.
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What is Not Included in the LEC Setup?
The LEC's are sold "as-is", with the items listed above being the only elements which can be modified by
one of our developers within the bounds of the basic setup fee.
There are lots of neat things that people want us to do with their LEC's - but please understand, we
priced these sites as low as we could, by allowing for the smallest number of changes that would be
needed by the average customer. We can do just about anything to your site, but if the change isn't
mentioned in the section above this one, you will need to post a work order or e-mail
sales@realestatewebmasters.com to have it done.
Not included in the basic setup:
Custom color schemes - Custom colours are always an option. These require about 5 hours to
be planned and mocked up by a designer (for each mockup), then another 5 hours of
implementation. (No, it's not a case of doing a find/replace on some hex values, but thanks
anyway.) Changes to the original mockup are billable at our standard rate in 15 minute
increments.
Bear in mind that our designers do their best to bring your vision to life, and sometimes this
takes two or more mockups to accomplish.
Interested in seeing what the outcome can look like? Try http://www.bestskiproperties.com/
Content transfer - Non-REW customers are responsible for transfering their own content (for
REW customers, a basic transfer is included - see above).
Font changes - We can change the fonts of your text or buttons, but only if you place a new
order for it.
6Using Snippets to Update your LEC Website's Content
Snippets are hard to explain but very easy to use.
Imagine this: Your website has a million pages but every single page has a pretty blue box at the bottom,
containing a call-to-action that encourages readers to call you. You don't want to re-write the code for
that box on every page, do you? Well, you could write it once and save it as a "snippet", and give it a
name like "box". This way, each of those million pages will just need the snippet's name between a pair
of number signs included at the bottom, like this:
#box#
That snippet, "box", will call forth the pre-written code, producing your blue call-to-action box.
"But I don't have a million pages."
Right - and if you knew how to create a blue call-to-action box, you probably wouldn't be reading this
tutorial. The example above is just an attempt to explain that snippets can be written and saved in one
location (the "snippet manager" in your backend), and brought forth easily somewhere else (on your
site's pages) with the name placed between #'s.
Snippets Control the Contents in a Few Places on All Your Pages
Snippets control the contents of your links in the side-bar, as well as the content in some other
important locations. That is why we're discussing snippets here. If you want to have any control over
what the navigation says (and where it points to) in the side-bar of your LEC, you need to know how to
edit the right snippets.
To edit the snippets, just login to your backend and click on "Manage Snippets". Then find the
appropriate snippet (see below) and click on "edit". When you're finished updating the snippet, click on
"Update Snippet" at the bottom of the snippet manager page. You can check whether this worked by
viewing your site (don't forget to "refresh" the page!).
7Which Snippets Do What
#featured-communities# - This can be seen on the homepage of a fresh LEC3 install. The client
(or writer - if you purchased Full Service SEO or writing labour) can update this to link to their featured
area pages. You can create any number of Area Callout Boxes using this snippet code (copy code and
paste into a new snippet), for purposes such as featuring various sets of areas or sub-areas, providing
access to user tools, etc.
Figure 4 – Featured Communities Call Out Box (also known as “Area Callout Box”)
#featured-listings# - This snippet is automatically included in the design of LEC3, and the featured
listings are displayed in the left sidebar column. Listings can be "featured" by entering MLS numbers
into the "Featured Listings" manager in your CMS (backend). You can use as many as you like, and if you
add more than four, they will rotate randomly on a page refresh. An example of how they should look
can be seen here: http://3.rewlec.com/ (use ‘rew’ as the username and password).
Figure 5 – Feature Listings Element in Left Sidebar of LEC3
8#footer-contact-info# - This snippet controls the contact information in the footer.
Figure 6 - Contact information in the site footer
#footer-navigation# - This snippet controls the navigation links in the footer.
Figure 7 – Location of the links/anchor text entered into the #footer-navigation# snippet
9#idx-print-info# - This snippet controls the contact information that is displayed on the printable version
of the listing details page – HTML can be used within this Snippet. Example:
http://3.rewlec.com/idx/residential/D551606/print.html
Figure 8 – Contact Information for IDX Print Page: Listing Details
Thanks for taking the time to get to know your new REW LEC. If you need any assistance with
your LEC #3, please contact the REW Customer Support team via the REW LEC Support forum.
Alternative means of accessing Customer Support include e-mail
(support@realestatewebmasters.com) or by telephone at 250.753.9893.
Enjoy!
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