Coremetrics Benchmark™ Black Friday Report

Boaz Ronkin

Informations

• Publié par: Ussu
• Nombre de lectures: 67
• Langue: Slovak

Extrait

Coremetrics Benchmark March 2009 Report

Business Brief

Table of Contents Summary ....................................................................................................................................................... 3 Retail.......................................................................................................................................................... 4 Apparel ...................................................................................................................................................... 4 Department Store ...................................................................................................................................... 4 General Merchandisers ............................................................................................................................. 4 Gifts ........................................................................................................................................................... 5 Health and Beauty ..................................................................................................................................... 5 Home ......................................................................................................................................................... 5 Intimate Apparel ........................................................................................................................................ 5 Jewelry....................................................................................................................................................... 6 Niche Retail ............................................................................................................................................... 6 Office Supply/Electronics........................................................................................................................... 6 Outdoor Apparel and Gear ........................................................................................................................ 6 Pets............................................................................................................................................................ 7 Specialty Retail .......................................................................................................................................... 7 Sports Apparel and Gear........................................................................................................................... 7 About Coremetrics Benchmark ..................................................................................................................... 8 Metrics ....................................................................................................................................................... 8

For more information about Coremetrics Benchmark, please visitCoremetrics.com.

 © 2009 Coremetrics. All rights reserved.

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Business Brief

Summary Online retail registered an encouraging increase in ecommerce activity in March 2009 compared to February 2009 (month over month). Consumers who shopped online in March purchased nearly 12.0 percent more items compared to the previous month, while the average dollar value increased by more than 4.0 percent, suggesting that not only were consumers buying more items online, they were actually spending more money on average than they had just the month before. Unsurprisingly, yearoveryear retail metrics for March remain down across the board compared to March 2008. The average number of items per order, average order value and shopping cart conversion all fell significantly – 8.1 percent, 6.3 percent and 3.4 percent respectively – compared to March 2008. Results at a Glance  Health and beauty retailers were big winners in March, with the average number of items per order increasing by 6.9 percent and the average dollar value of their orders increasing by 5.3 percent. Furthermore, consumer engagement with these sites, measured by page views per session and the average time they spent on sites, rose by 3.2 and 12.0 percent respectively from February. retailers also reported marked increases in the average number of items per order and their Jewelry corresponding average dollar value, which rose by 13.8 and 13.4 percent respectively.



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Intimate apparel retailers reported flat to slightly positive results in the average number of items per order and their corresponding average dollar value, which rose by 0.2 and 0.3 percent respectively, while page views (1.4 percent) and average time on site (2.0 percent) rose slightly.

Sports apparel and gear spending was slightly down, with the average number of items per order decreasing by nearly 2 percent while the average dollar value of their orders decreased by 1.3 percent. Furthermore, consumer engagement with these sites, measured by page views per session and the average time they spent on sites, decreased by 10.8 and 1.0 percent respectively from February.

 © 2009 Coremetrics. All rights reserved.

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10.83 493.84 3.31 $213.98 38.27%

Mar09

11.39 476.13 5.82 $143.93 34.52%

Mar09

9.88 477.32 3.55 $193.58 37.81%

Mar09

% Change (y/y)

17.63 707.25 4.03 $117.73 25.97%

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

12.78 615.20 6.33 $153.62 35.75%

General Merchandisers

Mar08

Mar08

% Chan e (m/m)

3.15% 1.75% 6.54% 7.89% 1.10%

Mar09

5.69% 2.82% 1.85% 4.95% 0.34%

8.70% 3.34% 7.17% 9.54% 1.20%

13.07% 44.09% 2.35% 3.39% 19.26%

% Chan e (y/y)

14.45% 27.56% 1.43% 6.58% 2.27%

Mar08

15.08 512.37 3.97 $109.98 26.56%

% Chan e (m/m)

2.58% 1.03% 11.74% 4.10% 0.38%

% Chan e (y/y)

10.89% 22.61% 8.09% 6.31% 3.44%

 © 2009 Coremetrics. All rights reserved.

Mar08

% Change (m/m)

Department Store

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Average Order Value 5 Shopping Cart Conversion Rate

Apparel

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% Change (m/m)

% Change (y/y)

Business Brief

Retail

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Average Order Value 5 Shopping Cart Conversion Rate

Feb09

10.21 485.81 3.33 $179.41 37.40%

Feb09

Metric 1 Pa e Views Per Session 2 Average Time on Site(in seconds) 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

15.03 797.39 3.01 $144.92 20.09%

13.06 445.86 2.94 $140.01 16.22%

Feb09

15.99 527.21 3.90 $104.79 26.47%

3.95% 2.81% 1.18% 3.59% 0.56%

11.69 481.08 5.21 $138.26 34.39%

13.60 458.76 2.90 $135.15 16.13%

Feb09

March 2009 U.S. Benchmark Report

Gifts

Health and Beauty

Mar09

Mar08

Home

17.83% 15.38% 8.15% 6.54% 6.75%

Mar08

% Change (m/m)

3.46% 3.50% 1.71% 0.28% 3.70%

% Change (y/y)

11.04 467.38 4.10 $67.19 43.20%

1.35% 2.18% 0.20% 0.27% 0.70%

Feb09

Mar09

Feb09

Feb09

Mar08

7.61 395.78 5.54 $60.45 39.27%

7.77% 8.23% 0.29% 0.86% 6.42%

3.22% 12.03% 6.94% 5.29% 2.23%

8.20 428.34 5.53 $60.97 36.75%

Mar08

11.32% 10.65% 2.69% 1.40% 3.86%

% Chan e (m/m)

9.75% 3.18% 19.93% 5.49% 1.08%

% Chan e (y/y)

Business Brief

% Change (y/y)

10.27 388.46 3.67 $177.86 32.90%

2.01% 1.61% 5.65% 1.28% 5.75%

12.50 459.06 3.39 $190.31 35.28%

Intimate Apparel

 © 2009 Coremetrics. All rights reserved.

Feb09

11.27 441.37 4.02 $66.82 41.31%

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Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Average Order Value 5 Shopping Cart Conversion Rate

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Average Order Value 5 Shopping Cart Conversion Rate

% Change (m/m)

7.50 500.64 1.49 $66.16 58.12%

% Chan e (m/m)

Metric 1 Page Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

8.23 484.70 1.79 $62.53 57.49%

Mar09

7.94 382.35 5.17 $57.91 35.95%

9.28 542.46 1.74 $63.42 59.80%

Metric 1 Pa e Views Per Session 2 Average Time on Site(in seconds) 3 Average Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

10.48 394.81 3.47 $180.17 31.11%

% Chan e (y/y)

Mar09

11.43 451.00 4.03 $67.00 41.60%

3.93% 0.61% 0.86% 5.43% 10.81%

% Chan e (y/y)

Jewelry

12.30 594.16 3.09 $121.50 31.41%

% Chan e (y/y)

9.27% 3.87% 13.77% 13.41% 11.31%

% Chan e (m/m)

Feb09

Mar08

10.30 422.69 2.07 $252.46 21.01%

Mar08

6.60% 10.27% 10.93% 13.52% 10.44%

1.56% 0.22% 0.54% 6.10% 6.51%

12.63% 35.34% 2.36% 3.97% 17.17%

% Chan e (m/m)

Metric 1 Pa e Views Per Session 2 Average Time on Site(in seconds) 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

Office Supply/Electronics

Mar09

10.72 425.30 2.05 $266.95 18.96%

Mar09

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Average Order Value 5 Shopping Cart Conversion Rate

 © 2009 Coremetrics. All rights reserved.

14.08 918.86 3.02 $116.86 37.92%

% Chan e (y/y)

Mar09

Metric 1 Page Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

12.38 655.44 25.69 $44.86 44.26%

Business Brief

% Change (y/y)

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20.24% 11.33% 17.30% 1.54% 7.16%

11.35 406.95 1.82 $222.62 23.69%

% Chan e (m/m)

Mar08

12.11 595.48 3.11 $114.25 29.49%

Feb09

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Average Order Value 5 Shopping Cart Conversion Rate

% Change (m/m)

6.78% 2.43% 25.20% 4.56% 0.46%

14.88 581.16 21.24 $44.17 41.09%

7.64 380.51 8.82 $204.04 49.08%

8.18 345.09 9.91 $235.96 44.44%

1.58% 0.01% 5.80% 3.38% 2.19%

7.77 380.53 8.34 $197.36 48.03%

Mar09

Feb09

13.94 567.37 16.97 $42.24 40.90%

Mar08

Outdoor Apparel and Gear

Feb09

Niche Retail

Specialty Retail

Metric 1 Page Views Per Session 2 Avera e Time on Site in seconds 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

Sports Apparel and Gear

11.49 590.08 3.50 $120.25 25.38%

10.11 475.03 3.06 $114.64 29.19%

10.81% 1.01% 1.94% 1.29% 17.13%

11.33 479.88 3.12 $116.14 24.92%

7.26 389.86 3.93 $76.74 32.15%

Mar09

Mar09

7.17 358.81 1.58 $129.13 43.79%

% Chan e (m/m)

7.44 391.19 3.94 $74.97 31.32%

% Chan e (y/y)

% Chan e (m/m)

Business Brief

Metric 1 Pa e Views Per Session 2 Avera e Time on Site in seconds 3 Average Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

12.33% 6.42% 1.50% 10.08% 0.07%

Feb09

Mar08

6.41 329.13 1.53 $114.62 39.26%

Feb09

6.29 335.77 1.56 $116.11 43.82%

Feb09

Pets

Metric 1 Pa e Views Per Session 2 Average Time on Site(in seconds) 3 Avera e Items/Order 4 Avera e Order Value 5 Shopping Cart Conversion Rate

12.00% 19.50% 12.55% 4.66% 15.01%

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Mar08

Mar09

1.90% 2.02% 1.96% 1.29% 11.61%

% Chan e (y/y)

2.34% 0.34% 0.13% 2.37% 2.65%

% Chan e (m/m)

Mar08

% Chan e (y/y)

 © 2009 Coremetrics. All rights reserved.

8.62 388.14 3.46 $71.35 36.01%

15.75% 0.44% 13.74% 7.55% 10.72%

About Coremetrics Benchmark

Metrics 1. Page Views / Session 2. Average Time on Site

3. Average Items / Order

4. Average Order Value

5. Shopping Cart Conversion %

Business Brief

The average number of pages viewed by visitors per session.

The average length of time for a visitor session.

The average number of items purchased per order.

The average value of each order.

Out of all visitors who laced items in their sho placed an actual order.

 © 2009 Coremetrics. All rights reserved.

in carts, the ercenta e that

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