Shopping for a better world? [Elektronische Ressource] : a qualitative study of political intentions among Danish consumers in relation to everyday food consumption / Marianne Stenger

Marianne Stenger

Informations

• Publié par: universitat_flensburg
• Publié le: 01 janvier 2010
• Nombre de lectures: 17
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Shopping for a better world? – A qualitative study of
political intentions among Danish consumers in relation to
every day food consumption


Dissertation

Zur Erlangung des Grades
Doktor der Wirtschaftswissenschaften Dr.rer. pol.
der Universität Flensburg

Vorgelegt von

Marianne Stenger


Aus
Pattburg, Dänemark 2010




Gutachter:

Herr Prof. Dr. Wenzel Matiaske
Helmut-Schmidt-Universität
Fakultät für Wirtschafts- und Sozialwissenschaften
Institut für Personalwesen und Internationales Management


Herr Prof. Dr. Florian Schramm
Universität Hamburg
Fakultät Wirtschafts- und Sozialwissenschaften
Department Wirtschaft und Politik


Datum der Promotion: 9. Juli 2009
1
Chapter 1: Introduction, problematisation, limitations and structure .............................................. 7
1.1 Introduction ............................................................................................................................. 7
1.1.1. Interest in the phenomenon political consumption ...... 10
1.1.2. Is the phenomenon political consumption so interesting? ........................... 13
1.1.3. Macro sociological perspectives on political consumption .......................................................... 15
1.1.3.1. The subpolitics concept .............................................................................................. 15
1.1.3.2. The life politics concept ............................. 21
1.2. Problematisation ........................................................................................ 26
1.2.1. Disposition of a competing thesis ................................................................... 26
1.2.1.1. The problematics of measuring political consumption ............... 26
1.2.1.2. The problematics surrounding political intentionality ................ 39
1.2.1.3. The problematics surrounding price and availability ................. 41
1.2.1.4. Summary of the problematics..................................................................................................................... 42
1.3. Problem definition and research questions ............... 45
1.4. Limitations .................................................................................................. 46
1.4.1. Theoretical focus ............................................................................................. 46
1.4.2. Empirical focus 49
1.4.3. Unit of analysis ................................................................ 55
1.5. Structure ..................................................................... 56
Chapter 2: Research into political consumption – an overview ...................... 58
2.1. Research trends within political consumption .......................................................................... 58
2.1.1 Research into the determination of environmentally conscious, ethical and political consumer
profiles ........................................................................................ 63
2.1.1.1. The 1970’s segmentation research ............................................................................. 63
2.1.1.2. Summary of 1970’s segmentation research. ............................... 65
2.1.1.3. Segmentation research for the 1980’s and beyond ..................................................... 66
2.1.1.4. Summary of segmentation research of the 1980’s and later ....... 71
2.1.2. Research into consumer motives in relation to environmentally friendly behaviour ............... 72
2.1.2.1. The theoretical foundation of the attitude research .................................................................................... 73
2.1.2.2. The empirical research into the connection between attitude and behaviour ............. 74
2.1.2.3. Summary of the empirical attitude research ............................... 80
2.1.3. Research into political consumption and food products .............................................................. 80
2.2. Summary ..................................................................................................... 90
Chapter 3: Developing a conceptual framework ............................................. 93
3.1. Determining the concept of political consumption ... 93
3.1.1. Presentation of criteria ................................................................................... 94
3.1.1.1. The intentionality aspect ............................................................ 96
3.1.1.2. The community aspect ............................. 102
3.2. Consumer cognition ................................................. 107
3.2.1. Cognition, cognitive processes and structures ............................................................................ 107
2 3.2.2. Uncovering cognitive structures .................................................................................................. 111
3.2.2.1. The means-end chains theory ................... 112
3.2.2.2. Laddering ................................................. 117
3.3. Summary ................................................................... 119
Chapter 4: Paradigmatic approach, research strategy and method .............................................. 120
4.1. Defining the concept paradigm ............................... 120
4.2. Paradigmatic approaches......................................................................... 122
4.3 The application of paradigms in marketing and consumer research ..................................... 125
4.4 The paradigmatic roots of research on political consumption ................ 128
4.4.1. Choice of paradigmatic approach for the thesis ......................................... 130
4.5. The case study as research strategy ......................................................... 131
4.5.1. Selecting the case study ................................................................................. 132
4.5.2. Selecting a case type ...................... 133
4.5.3. Case selection ................................................................................................................................. 134
4.5.3.1. Intensity sampling .... 135
4.5.3.2. Snowball sampling ... 136
4.5.4. Data collection ............................... 137
4.5.5. Data analysis .................................................................................................................................. 137
4.5.6. Validity and reliability issues ....... 139
4.5.6.1. Determination of the validity concept in qualitative research .. 139
4.5.6.2. Methods applied to ensure credibility and transferability ........ 141
4.5.6.3. Determination of the reliability concept in qualitative research ............................................................... 142
4.5.6.4. Methods applied to ensure dependability ................................................................. 143
4.5.6.5. Determination of the objectivity concept in qualitative research ............................. 143
4.5.6.6. Methods applied to ensure confirmability 144
4.5.6.7. Wallendorf og Belk’s fifth concept: integrity.......................................................... 144
4.5.6.8. Methods applied to ensure integrity ......................................................................... 144
4.6. Summary ................................................................... 145
Chapter 5: Data analysis – Political consumption: more consumption than politics? ................ 146
5.1 Presentation and construction of cases .................................................................................... 146
5.2. Case description Julie – ”I do it for myself” ........... 148
5.2.1. To what extent are the informants political? .............................................................................. 149
5.2.2. Application of assessment criterion 1 .......................... 149
5.2.2.1. The individual buycott ............................................................. 150
5.2.2.2. Reference framework for the analysis of the individual boycotts ............................................................ 151
5.2.2.3 The public motive...................................................................... 152
5.2.2.4. The three private motives: social, caring and pleasure motives ............................... 152
5.2.2.5. The individual boycott ............................................................. 154
5.2.3. Application of assessment criterion 2 .......................................................................................... 155
5.2.4. Case summary and response to research question a .................................. 156
5.3. Case description B: Hans - ”It’s all about behaving reasonably” ......... 157
5.3.1. Application of assessment criterion 1 .......................................................................................... 158
3 5.3.1.1. The individual buycott ............................................................................................................................. 158
5.3.1.2. The individual boycott 160
5.3.2. Application of assessment criterion 2 .......................... 161
5.3.3. Case summary and response to research question a ...........