Comment fixer le prix d'un nouveau produit ? - article ; n°1 ; vol.7, pg 92-100

Joël Dean

Description

Revue économique - Année 1956 - Volume 7 - Numéro 1 - Pages 92-100
SUMMARY New product pricing is difficult and can be made according to two policies shimming pricing and penetration pricing Five factors are impor tant to look at in setting price potential and probable demand costs of production and selling costs market targets promotional strategy suitable channels of distribution Bur the final decision cannot be arrived at by any given formula good estimates make pricing more successful but combining factors requires judgment
9 pages
Source : Persée ; Ministère de la jeunesse, de l’éducation nationale et de la recherche, Direction de l’enseignement supérieur, Sous-direction des bibliothèques et de la documentation.

Sujets

• Sociologie, société et politique

Informations

• Publié par: REVUE_ECONOMIQUE
• Publié le: 01 janvier 1956
• Nombre de lectures: 175
• Langue: Français

Extrait

Monsieur Joël Dean

Comment fixer le prix d'un nouveau produit ?

In: Revue économique. Volume 7, n°1, 1956. pp. 92-100.

Abstract

SUMMARY New product pricing is difficult and can be made according to two policies shimming pricing and penetration pricing

Five factors are impor tant to look at in setting price potential and probable demand costs of production and selling costs market

targets promotional strategy suitable channels of distribution Bur the final decision cannot be arrived at by any given formula

good estimates make pricing more successful but combining factors requires judgment

Citer ce document / Cite this document :

Dean Joël. Comment fixer le prix d'un nouveau produit ?. In: Revue économique. Volume 7, n°1, 1956. pp. 92-100.

http://www.persee.fr/web/revues/home/prescript/article/reco_0035-2764_1956_num_7_1_407157