The New Multi-screen World:

Description

The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary We are a nation of The device we choose to use is 1 2multi-screeners. Most often driven by our context: of consumers’ media time where we are, what we want to today is spent in front accomplish and the amount of of a screen – computer, time needed smartphone, tablet and TV There are two main 3 modes of multi-screening: TV no longer commands Sequential screening our full attention as it where we move between devices. 4 Simultaneous screening has become one of the most common devices that is used where we use multiple simultaneously with other screens devices at the same time 2 Executive summary Portable screens allow us The majority of the times to move easily from one 5 6 that we use devices device to another to achieve simultaneously, our a task. Search is the most common attention is split between bridge between devices distinct activities on in this sequential usage each device Smartphones are the 7 backbone of our daily media Multiple screens make us feel interactions.

Informations

• Publié par: kyann
• Publié le: 09 septembre 2012
• Nombre de lectures: 5
• Langue: English
• Poids de l'ouvrage: 109 Mo

Extrait

The New Multi-screen World:

Understanding Cross-platform Consumer Behavior

August 2012

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of consumers media time today is spent in front of a screen  computer, smartphone, tablet and TV

Executive summary

where we are, what we want to accomplish and the amount of time needed

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4 o T u V   r  n f o u   l l l  o a n tt g e e n r  t c io o n m  a m s  a it n    ds   has become one of the most common devices that is used simultaneously   with other screens

Sequential screening   where we move between devices. Simultaneous screening   where we use multiple devices at the same time

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device to another to achieve a task. Search is the most common bridge between devices in this   sequential usage

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simultaneously, our attention is split between distinct activities on each device

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le screens make us feel 8 m M o ul r t e i   p efficient because we can act spontaneously and get a sense of accomplishment  this results in a feeling of found time

interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens

S 7 ba m c a k r b t o p n h e o o n f e o s   u a r r  d e  a t i h ly e     m

Executive summary

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Research objectives Gain a deep understanding of consumer media behavior over a 24-hour period, specifically with regard to:

How is media used in daily life?

What are consumers motivations in engaging with media?

How are consumers using multiple screens to accomplish their tasks?

How do activities   on one screen impact another?

How is mobile used in conjunction with other screens?

What is the role of search among multiple devices

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