The Fearless Woman's Guide to Starting a Business

Ameé Quiriconi

Description

• Guest appearances on podcasts targeted at women, entrepreneurship, and business overall, plus shows geared toward niche industries like craft or hobby business, side hustles, work-at-home businesses, work-at-home moms, etc.
• Guest blogging opportunities on websites/digital/online magazines with same targets as above, giving samples of the book’s more provocative content in shorter, 1,500-2000 word articles
• Seek and respond to opportunities through HARO’s Lifestyle, General and Business queries (been a provider for over 10 years with HARO)
• Collaborations/Mentions with blogger/media influencers who target women (some readers are not yet business women, so they have not entered themselves into the businesswomen media target yet. They have to be guided into it from special interests or other niches around lifestyles, careers, and maybe even parenting
• Speaking & Teaching opportunities with special interest organizations/groups as well as small business groups for women and networking
• Lead trainings and workshops on book content (with book purchase included in tuition for the classes)
• Radio interviews and Zoom interview
• Book signings  in key markets (Los Angeles, Seattle, Portland, San Diego, for example) that are done in collaboration with a woman-owned bookstore and a women’s organization for training women to be businessowners

Create Your Own Women Owned Business Startup

“…a guide for smart, ambitious women who want to make their mark on the world…a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness.”―Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert

The Fearless Woman’s Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.

Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business—and then dares you to dream big about what being the head of a woman-owned business can do for you.

Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course—to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

• The main reasons business owners report why they closed their businesses—and how you can avoid failure
• Specific techniques and insights needed for building a startup and brand that is authentic to who you are
• How to turn your side hustle or hobby into a money-making endeavor
• Strategies for navigating the sometimes-hostile world business women live and work in every day

Readers of business books and entrepreneurship books for women like Girl on Fire by Cara Alwill Leyba, Fear is my Homeboy, Believe It, or Boss Up! will love The Fearless Woman’s Guide to Starting a Business.

Introduction

Grab a Drink

Let me set the stage.

The scene is happy hour at a cocktail lounge and there is a group of women sitting around in plush couches and dim lighting, taking full advantage of half-price drinks. You and I have never met but we have a shared friend who invited us both to join this weekly ritual of socializing with adult beverages.

Apparently, this group of women gets together regularly to muse about their side hustles, bosses, co-workers, and otherwise share their frustrations with sympathetic and understanding ears before most of them peel off, and head home so that they can assume the other roles of mother, wife, or whatever else is always waiting for them at the end of every day.

At some point during the conversation, the topic turns to starting a business or, in the case of one woman in our group-restarting a business after having to shut hers down due to the coronavirus pandemic in 2020. Suddenly your ears perk up because you have been thinking about doing this for quite some time now. You have been making handmade jewelry for years and have often wondered if you could turn it into a full-fledged business instead of just a hobby.

So, sensing a pause in the conversation, you take the opportunity to then speak up and ask the group, “I want to start my own business and don’t know where to begin. What do you guys recommend?”

Our mutual friend pops up in her seat and says, “Oh wait–you have to hear this. This is why I asked her to come tonight.” She turns to me and says, “Ameé, tell everyone your story.” Our friend then, rather dramatically if you ask me, nestles back into her seat, clutching her glass of wine, preparing herself for the long haul with a shit-eating grin because she knows what’s coming and can’t wait for everyone else to hear.

Feeling uncomfortable because I normally prefer to remain a fly on the wall and ease myself into a group of people I don’t really know, here I am being singled out. I lift myself up from my hiding position I had taken on the couch, reach out to grab my margarita off the table in front of me and take a long sip on the straw. I look around into the faces of everyone in our circle, all looking back at me and then I turn to you and ask, “Well, do you want to know the easy way or the right way?”

You look right back at me and without hesitation say, “Definitely the right way.”

And just like that-you didn’t know it-but you and I instantly became friends.

Now, I don’t know you but that doesn’t matter. I now care about you because you want to do something fucking heroic and brave and scary – you want to be in business for yourself and so that makes us comrades and accomplices. And as your accomplice, I don’t want you to make any of the mistakes or fall into the traps and pitfalls I did, and other women routinely do.

So I want to make sure that as I answer your question, I get right to the point as directly as possible because I don’t know if I’ll ever see you again, but I want to make  damn sure that I make an impression on you that will leave you thinking about our conversation for a while. Because I have codes I live by and one of them is that there is no bullshit to be found in my world. You will know where I stand and the only motivation behind what I say-no matter how pointed or salty it seems- is that I really do want to see you win.

Introduction | Grab a Drink

Chapter One | Princesses, Unicorns & Astronauts    

1. The Blank Slate
2. Playing Your Part in the Family Drama
3. The Family Belief System
4. Exiting Stage Right-How to Break Free of The Old Roles
5. Why It’s Hard to Break Free
6. Now, Who Do You Think You Really Are?
7. Putting It Together

Chapter Two | Why Do You Want Your Own Business?

1. Road Trips or Cruise Ships: The Difference between Starting, Running and Doing a Business
2. Are you a Maker or a Mogul?
3. Money Goals
4. Destination Ahead: What is My Big Reason Why?
5. Now, Who’s Coming with You?
6. Now, to have all of this, do you really need to start your own business?
7. Do I Need to Have a Purpose?
8. It’s never too late.

Chapter Three | The Neuroscience Behind Business Success

1. The Skills Required to Be an Unstoppable Entrepreneur
2. Why Do Businesses Fail?
3. Beyond the Numbers: The Real Reasons an Entrepreneur Quits
4. Inside the Brain of the “Almost but Not Quite Successful” Businesswoman
5. Understanding Brain Building & Architecture
6. The Teenage Brain
7. How The Stress of Childhood Becomes The False Alarms for Adults
8. So how does this process work?
9. Bringing It All Together
10. Great. Now What?
11. Final Word

Chapter Four | Sketching Out Your Roadmap

1. Step 1 – Sit down and set your Destination: Your goals for your business and lifestyle
2. Step 2 – Now get yourself tested 
3. Step 3 – Draft up your business idea and plan
4. Step 4 – Do Some Market Research
5. Step 5 – Review the Results & Identify the Themes & Surprises
6. Step 6 – Join a Gang or Start One Yourself\Step 7 – Look at your draft and decide how it or if it should change to achieve your goals

Chapter Five | Setting Your Price and Getting It

1. The Financial Disadvantages from Being Female
2. Understanding What to Charge
3. How to Level Up
4. Strategies for Changing Your Money Mindsets
5. SPECIAL NOTE: Is It Financial Dependence or Financial Abuse

Chapter Six | Becoming Authentic: Defining Who You Are & What You Stand For

1. What is a Brand?
2. What Neuroscience Tells Us About Branding
3. The Dimensions of a Sticky Brand
4. Finding Your Niche & Market Differentiation
5. Finding Your Own Ocean
6. Becoming Authentic
7. Creating Your Doctrine: Defining What You Stand For?
8. Choosing Your Hero & Writing the Story of Their Journey
9. Identifying Your Symbols
10. Identifying Your Attitude
11. Identifying Your Followers and the Haters
12. Implementation
13. The Short Cuts to the Primal Brain
14. Courting your Customer
15. Why Dating, I Mean, Business is Hard
16. Final Word: A Story About Why Authenticity Matters

Chapter Seven | Becoming Courageous: Learning How to Say What You Need & Get What You Want

1. Why We Are the Way We Are: A Shame-Free/Evidence-Based Review of How our Interpersonal Styles are Formed
2. How We Learned to Communicate with Others
3. How To Identify Our Communication Styles
4. Assertive is a Dirty Word
5. Becoming Courageous: Face Your Fears
6. Becoming A Shepherd
7. Examples of Shepherds and Shepherds-In-Training in Action
8. Conclusion

Chapter Eight | Becoming Unstoppable

1. What is Resiliency
2. Becoming Unstoppable
3. How to Look at The Bright Side
4. Going from Positive Thinking to Positive Acting
5. Limiting Catastrophic Thinking
6. How to Not Just Survive, But Thrive After a Set-Back
7. It Doesn’t Have to be Big to Make you Feel Bad
8. Build Your Relationships
9. Instead of Managing your Time, Manage Your Energy
10. Back to the Future
11. Being in Alignment with the Future You
12. Laying Out the Route for the Journey
13. Conclusion

Sujets

• Santé et bien-être
• Développement personnel
• Entrepreneuriat
• Business
• Economics
• entrepreneur
• Employabilité, métiers et formations
• New Business Enterprises

Informations

• Publié par: Turner Publishing Company
• Date de parution: 13 avril 2021
• Nombre de lectures: 0
• EAN13: 9781642505184
• Langue: English
• Poids de l'ouvrage: 3 Mo

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