Growing Business Innovation

Jonathan Reuvid

Description

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

ContentsForewordContributors’ NotesIntroductionPart One: Planning Innovation ObjectivesIdentifying your capability for innovation that works, rewards inventors and achieves recognition How innovation is changing – the impact of digital media on the market for ideasHarnessing technology to establish a lead in innovationOpen innovation – the value of collaboration and partnershipThe role of universities as new innovation hubs Taking innovation leadership to establish premium valuePart Two: From Research to Marketable Product2.1Six steps to successful innovation2.2Research models – financial support for R & D 2.3Utilising and refining designs and prototypes in house2.4Test marketing to scope market value2.5Assessing the competition through trawling digital databases2.6Using copyright and trademarks to protect your innovation’s IP Part Three: Managing IP3.1Strategic IP Management 3.2Treating innovation IP as a business asset3.3Accessing Patent Box and Innovare UK for early stage finance3.4Leveraging IP for hi-tech start-ups3.5The UK as a competitive location for launching innovation3.6Mapping opportunities to attract offshore licenseesPart Four: Patenting effectively at affordable cost4.1UK patent registration and the EU’s unitary patent for UK innovations4.2International patent regimes and their cost-effective use4.3The effective use of patent registration agents and patent law firms4.4Developing a long-term patent registration and renewals budget4.5Developing and refining patented prototypes 4.6Strategies to combat infringement Part Five: Monetising Innovation IP5.1Structuring license agreements and monitoring revenue streams5.2Licensing by product or industry process application5.3The defining role of IP in high value transactions5.4IP data transparency in supporting enterprise value5.5Monetising established royalty revenue streams5.6Engaging with private equity: partnering, merger or outright sale

Sujets

• New Ideas
• Business development
• Career management
• Intellectual property
• Business
• Business plan
• Idea
• Sales
• Entrepreneur
• Profit
• Marketing

Informations

• Publié par: Legend Press
• Date de parution: 31 octobre 2017
• Nombre de lectures: 15
• EAN13: 9781787198920
• Langue: English
• Poids de l'ouvrage: 17 Mo

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