Organizations, institutions, and individuals get stuck in spite of their innovative ideas and ambitious agendas. Never has the timing been better for a book that cuts through the theoretical jargon and delineates the exact political and managerial skills leaders need to move agendas forward. Whether you're a team leader trying to lead change and innovation in a large corporation, an entrepreneur trying to gain support, a politician trying to expand your coalition, or an individual trying to advance your career and build networks, The Agenda Mover will give you the political and managerial leadership skills necessary to achieve results. Based on the premise that leadership competencies and skills can be learned, The Agenda Mover is the inaugural volume of the practitioner-oriented Pragmatic Leadership Series published in association with Cornell University Press. Each volume emphasizes specific skills of execution that leaders at all levels need to master. Visit pragmaticleadershipseries.com to learn more about the series.
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Extrait
THE AGENDA MOVER
T HE BL GL E A D E R S HIPP R A G M AT IC SER IES
THE AGENDA MOVER
When Your Good Idea Is Not Enough
SAMUEL B. BACHARACH
A BLG Book Published in Association with Cornell University Press ITHACA AND LONDON
A rîgs reserved. Excep or brîe quoaîons în a revîew, îs book, or pars ereo, mus no be reproduced în any orm wîou permîssîon în wrîîng rom e pubîser. For înormaîon, address Corne Unîversîy Press, Sage House, 512 Eas Sae Sree, ïaca, New York 14850.
Fîrs pubîsed 2016 by BLG Books în Assocîaîon wî Corne Unîversîy Press
Desîgn by Sco Levîne
Lîbrary o Congress Caaogîng-în-Pubîcaîon Daa
Names: Bacarac, Samue B., auor. Tîe: he agenda mover : wen your good îdea îs no enoug / Samue B. Bacarac. Descrîpîon: ïaca : A BLG Book pubîsed în assocîaîon wî Corne Unîversîy Press, 2016. | Serîes: he BLG pragmaîc eadersîp serîes | ïncudes bîbîograpîca reerences. ïdenîIers: LCCN 2016010765 | ïSBN 9781501710001 (co : ak. paper) Subjecs: LCSH: Leadersîp. | Organîzaîona beavîor. | Managemen. | Success în busîness. CassîIcaîon: LCC HD57.7 .B3215 2016 | DDC 658.4/092--dc23 LC record avaîabe a p://ccn.oc.gov/2016010765
Contents
PREFACEix ACKNOWLEDGMENTS
xiii
. THE POLITICAL COMPETENCE OF EXECUTION Don’t Rely on the Power of Your Idea... ...Or Charisma Lead with a Small “L” 7 Build a Coalition 0
. ANTICIPATE THE AGENDAS OF OTHERS: KNOW WHERE THEY’RE COMING FROM Anticipate 9 Know Whom You’re Dealing With 20 Map e Sakeoders20 Decîper Power25 Interpret Intentions 29 Tînkerers versus Overauers29 Panners versus ïmprovîsers31 Focus on heîr Agendas32 So Who’s Who? 43 Map e Agendas o Oers44 Expand Aîances47 Sayîng wî Your Base, hrowîng a Haî-Mary Pass, and Payîng e Mîdde48 Expec e “Yes-Bu” Game52
7
C O N T E N T S
. MOBILIZE YOUR CAMPAIGN: GET INITIAL SUPPORT6 Mobilize 6 Focus Your Message 66 Conro e Tîmîng (ï You Can)68 Fînd a Common Language70 Targe Your ïnîîa Audîence72 74Justify Your Agenda “Look a e Numbers”74 “Everyone ïs Doîng ï”75 “hey’re Makîng Us Do ï”77 “Peope Expec ï o Us”78 80Establish Credibility “ï Know Wa ï’m Takîng Abou”80 “he Rîg Pace a e Rîg Tîme”83 “ï Comes wî e Tur ”83 “ï Can Be Trused”84 86Gauge Your Support Acîve Suppor8 Passîve Suppor90 Reucan Suppor90 Weak Suppor91
. NEGOTIATE SUPPORT: GET THE BUY-IN 9 Negotiate 97 Reduce Their Anxiety 98 he Fear o Faîure101 he Fear o e New102 he Paranoîa o Tur Encroacmen104 108What’s in It for Them?
v
i
C O N T E N T S
Don’t Be Afraid of Power Arguments 113 Prîorîy Argumen113 Se-Enancemen Argumen114 hrea-o-Leave Argumen114 Consequence Argumen115 Manage the Stage 116 Get the Right Mindset 120
. SUSTAIN YOUR CAMPAIGN: GET THINGS DONE7 Sustain 9 Create Traction 130 Score Sma Vîcorîes131 Vaîdae Your ïdeas132 135Manage with Agility Pîvo o Make Adjusmens135 Jugge Your Leadersîp Sye136 Conro e Dîaogue139 Be Smar abou Resources141 DeIne Parameers143 Bolster the Campaign Mindset 145 Remînd hem Wy hey’re Here147 Reînorce e Payof147 Keep an Opîmîsîc Ouook148 Maînaîn Your Credîbîîy149 149Stay Politically Astute Don’ Feed e Trojan Horse150 Beware o Couner-Coaîîons153
CONCLUSION: “WE” NOT “I”: YOU CAN’T DO IT ALONE NOTES6
vii
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Preface
Leaders are no remembered or eîr dreams, aspîraîons, or în-enîons. hey are remembered because ey moved agendas. ïdeas and vîsîons don’ necessarîy make someone a eader, and neîer do carm and personaîy. Brîîan îdeas are a grea sarîng poîn, and carîsma and carm are Ine, bu eadersîp means beîng abe o ge îngs done. Leadersîp îs no sîmpy abou avîng an agenda bu avîng e pragmaîc skîs o move a agenda. A o o peope ak a good game. A o o peope ave grea îdeas. How o reduce ea care coss? How o însa a new ïT sysem a wî make e Nebraska dîvîsîon more proIabe? How o provîde aernaîve energy? How o expand your capacîy în e Ied o bîo-merîc scannîng sotware? Grea îdeas are e backbone o cange and înnovaîon. A grea îdea wîou execuîon, owever, îs aucî-naîon. Your efors a creaîng cange and beîng înnovaîve and en-repreneurîa depend on your abîîy o go e dîsance and acîeve resus. Everyone can dream, bu eaders go beyond e dreams and move agendas. Agenda movers are pragmaîc eaders wo know ow o ge îno a campaîgn mîndse, mobîîze suppor around eîr îdea or agenda, negoîae e buy-în, and susaîn eîr înîîaîve o împe-menaîon. Agenda movers know ow o mobîîze suppor around an agenda wîe susaînîng momenum o ensure resus.