CHIEFS

NEIL FLETT

Description

CHIEFS is a communication handbook for those in the c-suite, who's very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.
Author Neil Flett has drawn on 45 years in journalism, public relations then management training to provide the critical communication tips they don't teach in workshops: How to use an auto-cue, how to deal with the media, speak to large audiences, deal one-to-one. The global management training company he built, Rogen International trained hundreds of thousands of leaders in business, government, sport and community. He and his partners created cutting edge, practical data and honed it in the workplace, coaching Government Ministers, Olympians, CEO's and Chairmen.

Sujets

• Communication médiatique
• Leadership
• Business
• Economics
• Gestion et management

Informations

• Publié par: eBookIt.com
• Date de parution: 23 mars 2018
• Nombre de lectures: 0
• EAN13: 9781456630829
• Langue: English
• Poids de l'ouvrage: 7 Mo

Extrait

CHIEFS
 
 
Communication tips and tactics
for those at the very top.
 
 
By Neil Flett
Copyright 2018 Neil Flett
Neil Flett asserts the moral right to be identified as the author of this work.
 
All Rights Reserved. No part of this book may be reproduced or transmitted in any form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without permission in writing from the publisher.
 
ISBN-13: 978-1-4566-3082-9
 
Published in eBook format by eBookIt.com
http://www.eBookIt.com

" It's hard to lead a cavalry charge
if you think you look funny on a horse ."
 
– Adlai E. Stevenson II.
 
 
Adlai Stevenson was so right.
Ask yourself: Do I look like a leader when I’m communicating, or do I feel I still look like a manager? If you’re one of the c-suite, whether chief executive, chief financial officer or chief operating officer, and you don’t feel you’re communicating well, it’s probably the case that you’re not. And others will notice – fellow leaders, your Board of Directors, your employees and your shareholders.
You may think you’ve more important things to do than to worry about the impressions you leave when communicating, but get your communication really wrong and your share price may well be affected.
Other people’s impressions will define you as a leader. Even leaders at the very top can feel uncomfortable dealing with large audiences, media conferences, financial briefings, television appearances and critical business pitches.
If you’re one of them, then you’ve come to the right place. If you want to pick up better ways of dealing with people, read on… If you need to express a Vision for your team or make changes that stick… then you need the practical magic of the concepts contained in these pages.
 
Every piece of advice given here has been proven by Top 500 CEO’s, chairmen, company directors, Heads of State, Olympic champions and high-profile community leaders, over 40 years.
 
Author Neil Flett, founder of Rogen International, journalist, public relations expert, and communication coach to those at the very top, has put together the tips and ideas that will challenge your thinking, solve your problems and get you through those times when everything is at stake, and everyone is looking to you to perform.
CONTENTS:
Part 1: Life in the C-Suite
IT’S LONELY AT THE TOP
THE CHANGING WORLD OF COMMUNICATION
THE ART OF CONTROL
THE LEADER AS A BRAND
THE IMPORTANCE OF THE LEADER BRAND
CREATING YOUR PUBLIC PROFILE
YOU’RE IN CONTROL OF YOUR BRAND
INTERNAL COMMUNICATION VIA EXTERNAL MEDIA
NEVER BE SEEN TO SEEK PUBLICITY
UNDERSTAND WHAT MAKES THE NEWS
HOW YOU COMMUNICATE AFFECTS HOW THE COMPANY PERFORMS
JUST UNDER-PROMISE AND JUST OVER-DELIVER
SET EXPECTATIONS
ENJOY THE HONEYMOON WHILE YOU CAN
YOU CAN FALL IN A HOLE BUT FILL IT UP
Part 2: Communicating in the C-Suite
DELIVERING AT THE TOP
ENGAGING YOUR AUDIENCE WITH STORIES
WHEN A STORY TELLS IT ALL
YOU DON’T CREATE CHANGE WITH EMAIL
TIME FOR A PRESENTATION AND TIME FOR A SPEECH
AVOIDING NERVES – OR TACKLING THEM
CONQUERING THE CHALLENGE OF NOTES
BECOMING POWERFUL
IT’S THE LITTLE THINGS THAT COUNT
WHEN STRUCTURE MAKES THE DIFFERENCE
CENTERING YOURSELF
RHETORIC – LOVE IT OR HATE IT
50mm CAN MAKE A BIG DIFFERENCE
THE WORDS THAT PROVE YOU’RE NOT CONNECTING
IF IT FEELS CLUMSY, CHANGE IT
THERE IS NO ‘AUDIENCE’
CREATE AN AUDIENCE
GESTURES – BRINGING YOUR SPEECH ALIVE
GESTURES ARE VISUAL AIDS
GESTURES CAN BE TOO BIG, AND TOO SMALL
USE GESTURES TO DESCRIBE
GESTURES ARE FOR THE AUDIENCE
KEEP YOUR GESTURES BEHIND THE LECTERN
TELL US HOW YOU FEEL
MOVEMENT ABOVE ALL
MOVEMENT MUST HAVE PURPOSE
THE POWER OF PRESENT PARTICIPLES
GET YOUR HAND OUT OF YOUR POCKET!
EMPATHISE
TALK BENEFITS, NOT FEATURES
THE BIG BLACK ARROW
TAKE THE WIN
CONVERSATIONAL LANGUAGE
Part 3: Presenting Financial Results
THEY’RE JOINED AT THE HIP
HOW MANY TIMES DO YOU NEED TO TELL THEM?
CUT DOWN THE NUMBER OF SLIDES
DON’T USE ANY SLIDES
DON’T READ THE SLIDES
KEEP INFORMATION TO A MINIMUM
IF IT’S COMPLEX, HELP THE LISTENER
SHARE THE ANSWERS
REPEAT THE QUESTION
ANSWER WELL, ONCE
CONTROL THE ROOM
TIP: CONTROL THE PHOTOGRAPHERS
WHO’S RUNNING THE SHOW?
DEALING WITH VERBOSITY
CONNECTING FOR THOSE VOTES
Part 4: Mastering Technology
THE CURSE OF THE TELEPROMPTER
SHOOTING THE COMPANY VIDEO
THERE ARE TIMES WHEN NOT TO USE TECHNOLOGY
THE LEADER’S ROLE IN CELEBRATION
Part 5: Coming First with the Fourth Estate
DEALING WITH THE MEDIA: HOW AVAILABLE ARE YOU?
A PICTURE IS WORTH…
CONTROLLING THE MEDIA CONFERENCE
THE RIGHT VOLUME SPEAKS VOLUMES
PLAYING THE MEDIA GAME, BY YOUR RULES
SPEAKING FOR TELEVISION
DEATH BY MEDIA – YOU ASKED FOR IT!
FOUR PIECES OF PAPER CAN MAKE YOU A MEDIA STAR
TAKING CONTROL OF A MEDIA INTERVIEW
FLAG THE GRAB
ACKNOWLEDGING THE QUESTIONER
Part 6: When The Bullets are Flying
EVERYTHING’S AN ISSUE
A MATTER OF PRINCIPLE
THINGS YOU NEED TO KNOW ABOUT REPUTATION MANAGEMENT
GET USED TO IT!
THE ART OF KNOWING HOW MUCH TO SAY
IS NOTHING SACRED?
YOU CAN MAKE DECISIONS. BUT NOT THE WRONG ONES!
Part 7: Setting The Direction
WRITING YOUR LEADERSHIP EULOGY
WHAT SORT OF VISIONARY ARE YOU?
YOU’VE GOT TO BE JOKING!
THREE RULES FOR VISIONS
SO HOW DO YOU DO IT?
A NEW APPROACH?
IS THERE ANOTHER WAY?
ASK ME HOW
A POWERFUL, ENJOYABLE EXPERIENCE
TIME TO REVISIT COMMITTEES
YOU DON’T BUY A HOUSE ON YAMMER
THE RIGHT REASON AND THE REAL REASON
Part 8: Leading Growth
IF YOU’RE NOT GROWING YOU’RE SHRINKING
WHEN 80% IS WORTH MORE THAN 100%
GUIDING VALUES WHEN WE BUY
THE MULTI-MILLION-DOLLAR BID – A WORLD WITHOUT FACTS
CONTINUUM THINKING
YOUR ROLE IN THE PITCH: TRUE OR FALSE?
WHEN CLARITY COUNTS
SMARTER LISTENING
THE BEST QUESTIONS HELP THE CLIENTS REFRAME THEIR THINKING
GETTING PAST THE COMPANY LINE
GROWING IN TOUGH TIMES
RESULTS NOT CULTURE CHANGE
THE LEADER’S AMAZING QUESTION
CREATING THE MULTI MILLION DOLLAR PROPOSAL
TEN TIPS THAT SHOW YOU ARE A TEAM
Part 9: Final Thoughts