Summary of Standout Virtual Events by David Scott and Michelle Manafy

Description

This well-structured manual by David Meerman Scott and Michelle Manafy highlights the concerns planners must keep in mind to conduct successful virtual events. They warn that you can’t just repeat your approach to in-person events. They address many actionable aspects and functions, including how to select the technology you will use, the speakers you will invite and ways to maximize your audience. They explain the science of how people build links with one another and guide organizers on using those practices to their benefit in a virtual forum.

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Sujets

• Santé et bien-être
• Relations interpersonnelles
• Efficacité professionnelle
• Efficacité
• Communication organisationnelle
• Leadership
• Business
• Economics
• Gestion et management
• Social Skills
• Relation humaine
• Communication interpersonnelle

Informations

• Publié par: GetAbstract AG
• Date de parution: 02 novembre 2021
• Nombre de lectures: 0
• EAN13: 9798887270685
• Langue: English

Extrait

Standout Virtual Events
How to Create an Experience That Your Audience Will Love
David Meerman Scott and Michelle Manafy•David Meerman Scott © 2020•121 pages

Leadership / Leading Teams / Remote Teams
Workplace Skills / Communication / Presenting

Rating:8

Applicable
Well Structured
Concrete Examples

Take-Aways Organizations can use virtual events to turn customers into fans. For successful virtual events, jettison your in-person event templates. Virtual events rely on increased speaker-audience engagement and interaction. Organizers benefit from virtual events in myriad ways. Determine your technological needs and constraints. Virtual events should fulfill specific business imperatives. Create and implement a concrete virtual event plan to achieve your organizational objectives.

Recommendation
This well-structured manual by David Meerman Scott and Michelle Manafy highlights the concerns planners must keep in mind to conduct successful virtual events. They warn that you can’t just repeat your approach to in-person events. They address many actionable aspects and functions, including how to select the technology you will use, the speakers you will invite and ways to maximize your audience. They explain the science of how people build links with one another and guide organizers on using those practices to their benefit in a virtual forum.

Summary
Organizations can use virtual events to turn customers into fans.