Landing Page 101: Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that Truly Convert

Moore James

Description

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

When you build a landing page, and you are going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish optimal ROI.

This book answers 100 most asked questions like: How long does a landing page last before you change it to a better one? And do you have a different landing page for every single ad, every single offer? Why not?

This book covers all the basics on building specific measurable offers, not generalities. This book covers measuring if they're working or not, improving the metrics and make them work better.

Landing pages is direct marketing, read this book if you have a website: everyone with a website is a direct marketer.

Sujets

• Data Anlytics
• Data Science
• Computers
• Informatique

Informations

• Publié par: Emereo Publishing
• Date de parution: 24 octobre 2012
• Nombre de lectures: 0
• EAN13: 9781486454730
• Langue: English

Extrait

Landing Page 101:

Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that truly convert.

Copyright © 2008

Notice of rights

Landing Pages 100 Success Secrets

All rights reserved. No part of this book may be reproduced or transmitted in

any form by any means, electronic, mechanical, photocopying, recording, or

otherwise, without the prior written permission of the publisher.

Notice of Liability

The information in this book is distributed on an “As Is” basis without

warranty. While every precaution has been taken in the preparation of the

book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by

the products described in it.

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their products are claimed as trademarks. Where those designations appear in

this book, and the publisher was aware of a trademark claim, the designations

appear as requested by the owner of the trademark. All other product names

and services identified throughout this book are used in editorial fashion only

and for the benefit of such companies with no intention of infringement of the

trademark. No such use, or the use of any trade name, is intended to convey

endorsement or other affiliation with this book.

Landing Pages 100 Success Secrets

There has never been a Landing Page Guide like this. 100 Success Secrets isnotabout the ins and outs of Land- ing Pages. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is alsonot about Landing Pages’ best practice and standards details. Instead, it introduces everything you want to know to be successful with Landing Pages.

Table of Contents

Does your Landing Page Pulling out Your Adwords Quality

Score? ...................................................................................................12 A Powerful Landing Page that Sells................................................13 Create Landing Pages that Really Do the Works ..........................14 3 Key Features of a Good Landing Page.........................................15 How to Create High Converting Landing Page Cash Machine? 16 How to Find the Best Landing Page Example ...............................18

3 Basic Landing Page Optimization Techniques to Improve

Conversions ........................................................................................20

Understanding Landing Page Quality Score: How to Get Good

Ranking from Google? ......................................................................22 Components of the New Landing Page System ............................24 Some Things to Avoid in Creating a Web Landing Page ............26 Two Key Ways to Create Affiliate Landing Page..........................27 Basic Requirements to Create a Landing Page ..............................29 No-Fuss Free Landing Page Template ............................................31 Make that Impression with a Great Landing Page .......................32

Using Free Landing Page Creator to Reduce the Cost of Online

Advertising .........................................................................................33 Critical Role of Landing Page Generator for Online Marketing .35 2 Characteristics Defining Landing Page Quality .........................36 The Benefits of Using Landing Page Software ..............................37

Determine How Google Score Landing Page: Ways to Improve

Quality Landing Page Score ............................................................ 38 What is Landing Page: Understanding a Landing Page and its

Basic Structure ................................................................................... 40 Customizing your Landing Page for a Better Conversion Rate . 42 Free Template to Outline a Landing Page ..................................... 43 A Landing Page as an HTML based page ..................................... 44 Choosing the Right and Effective Landing Page Builder............ 45 Learning Better with Landing Page Cash Machine Book ........... 47 Tips on getting the best Landing Page Designs............................ 49 Intelligent Landing Page Tips ......................................................... 51 SEO and how it Impacts a Landing Page ...................................... 52

Steps on how to create a Landing Page ......................................... 53 How to Build a Wordpress Weblog as a Landing Page .............. 54 Elements of a Dynamic Landing Page ........................................... 55 Using Free Templates to a Better Landing Page........................... 56 Elements that Affect an Increase in Landing Page Conversion . 58 The Case of Actions that a Landing Page Must Optimize .......... 60 The Best Landing Page Definition .................................................. 62 Benefits of a Landing Page on a Website ....................................... 63 The Effective Landing Page according to Marketing Sherpa ..... 64 Getting by a Little Help from Sherpa towards Effective Landing

Page ..................................................................................................... 66 Critical Components to Test the Landing Page of the Website .. 67

What type is your Landing Page?....................................................69

Some Tips when Designing a Good Landing Page.......................70 Offers Based on Intelligent Landing Page Results ........................72 Marketing Sherpa’s Landing Page Handbook ..............................74 The Importance of Templates in Creating Landing Page ............76 Quality Landing Page Reduces PPC Cost ......................................77 What Makes A Best Landing Page?.................................................79 Landing Page Examples Help ..........................................................80 What Landing Page Template Does? ..............................................82 Pointers for a Perfect Landing Page ................................................83 Landing Page and Its Types .............................................................85

Flash Landing Page: Balancing Flash, Videos, and Write-ups in

Landing Pages ....................................................................................87 Landing Page Designers: Need to find them .................................88 Video Landing Page: Increasing Respectability ............................89 Landing Page Case Study: Good for Websites ..............................91 Landing Page Load: Speed is the Key.............................................92 Tips on How to Create a Landing Page and Achieve Great Sales

...............................................................................................................93 The Advantages of Joomla Landing Page ......................................95 How Important is Landing Page Load Time in Site

Optimization? .....................................................................................97 How to Increase Landing Page Conversion Rate..........................98 A Landing Page Design That Optimize Sales ..............................100

Know the Ways on How to Search Engine Optimization......... 101 PPC Advertising Brings Out Many Benefits ............................... 103 Revealing the Best PPC Search Engine ........................................ 104 Get the Best Offer from a Competent Search Engine

Optimization Company.................................................................. 105 Search Engine Optimization Specialist: His Role and His

Recommendations........................................................................... 106 Ways to Optimize Search Engine in Wordpress......................... 108 Fundamental Guides to PPC Marketing...................................... 109 Exploring More of PPL Search Engines ....................................... 110 Finding the Right Provider for Search Engine Optimization

Services ............................................................................................. 111

Placement of a Website Search Engine Optimization................ 113 Change Landing Page Design Considerations ........................... 115 Purpose of Having a Default Landing Page................................ 117 Important Components to Increase the Landing Page

Conversion Rates............................................................................. 118

Three Landing Page Optimization Methods Based on

Experimentation .............................................................................. 120 The Simplicity and Essence of Landing Page URL .................... 122 Effective Ways on Creating a Landing Page ............................... 124 Guides on Designing Great Landing Page .................................. 126 Landing Page Guidelines on Designing ...................................... 127

Various Considerations before Starting the Landing Page Testing

.............................................................................................................129 General Ways to Optimize Landing Page ....................................131 Be Aware of the Cloud and its Comprehensive Landing Page.133 The Extranet Landing Page and Pay Per Click Strategy ............135 Landing Page Conversion Rate: Raise Your Conversions Higher

.............................................................................................................137 PPC: The Pay Per Click Guidelines ...............................................139 Search Engine Optimization: Let People Find You as You

Increase Sales and Lead...................................................................140 Improve Your Conversion Rate Now! ..........................................142 Landing Page Conversion Handbook: Increased Impact Pays

Well ....................................................................................................143 Defining Your Marketing Landing Page ......................................145 The PPC Advertising Management...............................................147 Before Search Engine Optimization or SEO There Was Meta Tag

.............................................................................................................149

Information About Affordable Search Engine Optimization

Services ..............................................................................................151 How to Choose a PPC Company? .................................................153 Choosing The Best Search Engine Optimization Companies....154 Ways and Means to Improve Search Engine Optimization

Marketing ..........................................................................................156

Search Engine Optimization Software ..........................................158

Tips on Having an Effective PPC Campaign .............................. 160 About PPC Services ........................................................................ 161 Selecting a Reliable Search Engine Optimization Firm ............. 163 All About Search Engine Optimization Service.......................... 164 Understanding Web Search Engine Optimization ..................... 166