101 Book Marketing Ideas for All Budgets

Ryan Levesque, Bo Bennett

Description

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be, it is not difficult to realize that it can get lost in the sea of books published each year. Competition for readers is tough, so your marketing has to be tough, as well.

In the short book, 101 Book Marketing Ideas For All Budgets - Clearly Explained, self-published author and founder of eBookIt.com, Dr. Bo Bennett, outlines 101 ideas that you can implement to make your book stand out from the crowd. Some of these ideas take expertise, some cost money, but many are free and fairly simple to implement.

Don't let your book be one of many that remain dormant on the virtual shelves. Start implementing some of these strategies today and watch your sales skyrocket.

Sujets

• Vente
• Marketing et communication
• Economics
• Business
• Marketing

Informations

• Publié par: eBookIt.com
• Date de parution: 06 juillet 2016
• Nombre de lectures: 0
• EAN13: 9781456627010
• Langue: English

Extrait

101 Book Marketing Ideas
For All Budgets - Clearly Defined
 
 
 
By
B O B ENNETT, P H D
 
 
eBookIt.com
365 Boston Post Road, #311
Sudbury, MA 01776
 
Fourth Edition - June 2020
 
[e-mail]
http://www.ebookit.com
 
Copyright 2020, eBookIt.com
ISBN: 978-1-4566-2701-0
 
No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.
 
Table of Contents
Preface
Wasting Your Time and Money Marketing Your Book
Marketing Your Book: The Magic Bullet
Your Budget and Your Time: Without Either, You’re Screwed.
Asking the Difficult Question
2020 Update
101 Book Marketing Ideas
Appealing to a Larger Audience
Idea #1: Make Sure Your Book is Available for Sale With All the Major Retailers ***
Idea #2: Make Sure Your Book Is Available in All Ebook Formats ***
Idea #3: Make Your Book Available In Print **
Idea #4: Make Your Book Available In Audio **
Idea #5: Translate Your Book In More Than One Language *
Idea #6: Temporarily Lower the Price of Your eBook to $2.99 or $.99 USD *
Doing It Better
Idea #7: Write a Book Description that Entices Prospective Readers to Buy ***
Idea #8: Create an Attractive Cover ***
Idea #9: Have Your Book Professionally Proofread and/or Edited **
Idea #10: Reward Your Fans *
Idea #11: Hold a Contest *
Idea #12: Set Up an Online Book Giveaway at Goodreads.com *
Idea #13: Give Away Your Books in Exchange for Reviews at LibraryThing *
Idea #14: Encourage Your Readers To Market Your Book Through an Affiliate Program *
Idea #15: Give a Portion of Your Sales to a Good Cause That Will Resonate with Your Readers *
Internal Promotion
Idea #16: Advertise Your Previous Books in Each Book You Publish *
Idea #17: Provide a Way in Your Books for Readers to Contact You *
Idea #18: Create One or More Free Ebooks That Serve as “Teasers” for Your Book *
Idea #19: Turn Each Chapter Into a Blog Post *
Local Promotion
Idea #20: Pitch Your Local Media *
Idea #21: Go on a Book Signing Tour *
Idea #22: Have a Book Release Party and Give Away Signed Copies *
Idea #23: Perform Book Readings or Presentations Based On Your Book at Local Venues *
Marketing Foundations
Idea #24: Identify Your Audience ***
Idea #25: Identify Keywords Associated with Your Book ***
Idea #26: Prepare an “Elevator Pitch” on Your Book ***
Idea #27: Collect Reader Feedback for Updates and Future Books *
Networking
Idea #28: Participate in Online Discussions *
Idea #29: Make Use of Forum Signatures *
Idea #30: Participate in Joint Ventures *
Old School Marketing
Idea #31: Sell Your Books on Consignment *
Idea #32: Consider Selling Your Books In Bulk to Organizations *
Idea #33: Create Business Cards with Your Book’s Information on Them *
Idea #34: Take Part in Some Old School Advertising *
Idea #35: Donate Copies of Your Book *
Idea #36: Back-of-the-Room Sales *
Public Relations
Idea #37: Write a Press Release ***
Idea #38: Distribute Your Press Release ***
Idea #39: Create a PR Kit **
Idea #40: Get a Professional Author Photo Taken *
Idea #41: Leverage Your Contacts *
Idea #42: Ask for Endorsements *
Idea #43: Become an Award-Winning Author and Advertise That *
Idea #44: Use Google Alerts *
Registering Accounts
Idea #45: Register at Amazon’s Author Central *
Idea #46: Register as an Author at Goodreads.com *
Idea #47: Register as an Author at LibraryThing.com *
Idea #48: Claim Your Author Profile at BookBub *
Idea #49: Become a HARO Source *
Reviews
Idea #50: Ask Readers To Post Reviews on Goodreads and Amazon ***
Idea #51: Ask Your Friends and Close Contacts to Review Your Book ***
Idea #52: Get Your Book Reviewed by Major Review Sources *
Social Media
Idea #53: Use Facebook *
Idea #54: Use YouTube *
Idea #55:Use Twitter *
Idea #56: Use LinkedIn *
Idea #57: Use Google+ *
Idea #58: Use Pinterest *
Using E-mail
Idea #59: Update Your E-mail Signature ***
Idea #60: Create a Mailing List *
Using Video
Idea #61: Create a Video Book Trailer *
Idea #62: Create a Viral Video that Promotes Your Book *
Idea #63: Ask for Video Testimonials *
Idea #64: Give a Webinar to Aspiring Writers *
Website Marketing
Idea #65: Get a Website! ***
Idea #66: Create an Author Blog ***
Idea #67: Have a “Contact the Author” Link That Goes to a Contact Form ***
Idea #68: Optimize Your Website **
Idea #69: Make Regular Blog Posts That Are Optimized for Your Keywords *
Idea #70: Have a Clear Call To Action ***
Idea #71: Invite Guest Bloggers To Post on Your Blog *
Idea #72: Sell Your Autographed Book(s) From Your Own Bookstore *
Idea #73: Create a Testimonial Page on Your Website *
Idea #74: Show Off Your Publicity! ***
Idea #75: Link Your Social Media Accounts To Your Website *
Idea #76: Link Build *
Idea #77: Provide Free Samples of Your Book *
Idea #78: Create an “Ask The Author” or “Frequently Asked Questions” Resource *
Idea #79: Turn Your Non-Fiction or How To Book Into an Online Course *
Idea #80: Connect all of your books and author pages**
Idea #81: Create Multiple E-mail Lists That Users Can Subscribe To *
Idea #82: Bring In Prospects Through a Google AdWords Campaign *
Idea #83: Sell Themed Merchandise That Promotes Your Book *
Idea #84: Start Your Own Podcast **
Idea #85: Make Your Website Content Simple to Share *
Idea #86: Get Your Own Domain **
Idea #87: Auction Yourself, Signed Books, or Other Unique Items Associated With Your Book *
Idea #88: Copy and Link To Positive Reviews *
Working With Bloggers
Idea #89: Identify Bloggers Who You Would Want Writing About Your Book *
Idea #90: Offer Bloggers Advanced Copies of Your Book *
Idea #91:Become a Guest Blogger *
Idea #92: Become an Active Commenter On Other Blogs *
Working With Podcasters
Idea #93: Identify Podcasters You Would Want Talking About Your Book *
Idea #94: Offer Podcasters Advanced Copies of Your Book *
Other Ideas
Idea #95: Come Up with a Killer Title ***
Idea #96: Display Your Book at a Trade or Bookshow *
Idea #97: Follow Up *
Idea #98: Send Postcards via Snail Mail *
Idea #99: Pitch Story Ideas *
Idea #100: See What Your Competition is Doing *
Idea #101: Apply a Healthy Dose of Skepticism Before Paying Anyone To Market Your Book For You ***
Wrapping It All Up
How To Easily and Profitably Publish and Market Your Book CHECKLIST