How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

Annemarie

Description

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by step strategies, you can do it yourself. If you are a victim, this book is your lifesaver. You will learn how to manage your online reputation.

If you are looking to create an income as an online reputation management (OPM) service provider, this book shows you how to perform OPM tasks, how much to charge your clients, and where to find your customers. You'll find just about everything you need to expertly manage your clients' online reputation and promote the service.

Here Is A Preview Of What You'll Learn...

What is Online Reputation Management (OPM)
Importance of OPM
Why OPM is a profitable service
How to perform Online Reputation Management service
How to perform Reputation Monitoring
How you know what others are saying about you
How to perform Crisis Management
How to Find customers
How to sell OPM services

Sujets

• Communication digitale
• Marketing
• Business
• Economics
• Marketing et communication
• Marketing digital
• Communication médiatique

Informations

• Publié par: eBookIt.com
• Date de parution: 03 août 2014
• Nombre de lectures: 0
• EAN13: 9789810912901
• Langue: English

Extrait

How to Perform Online Reputation Management
The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management
ISBN:978-981-09-1290-1
Publication Date: July 2014
Published By: Hope Publishing
Epub Conversion by: www.digitalpublishingsingapore.com
Copyright © 2014 – Anne Marie. All rights are reserved . No part of this book may be reproduced or transmitted in any form without the written permission of the author, except for the inclusion of brief quotations in a review.
Disclaimer
This book has been written to provide information to help you perform online reputation management. Every effort has been made to make this book as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this book contains information that is accurate only up to the publishing date. Therefore, this book should be used as a guide – not as the ultimate source of information on this subject. The purpose of this book is to educate. The author and publisher do not warrant that the information contained in this book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this book.
Table Of Contents
How to Perform Online Reputation Management
The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management
Table Of Contents
Introduction
The Importance of Reputation Management
3 Types of Reputation Management Services
Proactive Reputation Management
Reputation Monitoring
Crisis Management
How to Find Clients
How to Market Your Online Reputation management (OPM) Service
In Closing…
Introduction
One of the richest man in the world, Warren Buffett said: “It takes 20 years to build a reputation and five minutes to ruin it.”
It is very easy for anyone – from competitors, disgrunted employees to unhappy customers – to badmouth a business owner online and smear his reputation.
With the prevalence of this problem, there is an increasing demand for this service.
If you are looking for a profitable online business, this is the right time to venture into this business. This book will teach you how to provide online management service, even if you are a beginner.
If you are a victim of a smear campaign, this book is also for you. I will teach you how to salvage your reputation.
This book will cover the following areas:
How to perform these services:
1.      Proactive online reputation . This is to promote a positive image of the product, the company and the personality to the extent that any negative comments are just a tiny blip in the social media.
2.      Online Monitoring . This is to actively monitor for any negative comments so you can alert your client or prospect immediately and offer your solution.
3.      Crisis Management . When the shit hits the fan, you activate your ‘SWAT’ team to salvage the situation.
This book will show you how find clients, promote your service and close the deal.
You can reach me at [e-mail]
The Importance of Reputation Management
Your online reputation affects your life in more ways than you know.
If you are looking for a job, add a new friend or seek romance, you can bet that the other party will be checking your online profile. Based on what they find about you, they’ll either open or shut the door of opportunity.
These days, most consumers are smart shoppers. Before they buy your product or do business with you, they will do a search on Google (and other search engine s such as Bing or Yahoo). If there are negative information about you or your company, they will think twice. The fact is online reviews do influence their buying decisions.
The Biggest Threat to Business Owners
Anyone, anywhere can take a potshot at your client anytime online. And sadly, it can be found online by anyone searching for that business. People can say anything they want, claim anything and publish it without censorship. The abuse of this power is rampant and it affects businesses.
Why Online Reputation Management Service is Profitable
The best kind of business is one that sells to customers who are desperate and need the solution urgently. With Reputation Management there is an urgent problem, a problem that is costing the business money so they are willing to pay you money to get rid of that problem for them. They have the pain, the money to pay you and the willingness to engage your service. Hence this is a business that is easy to sell.
This is the kind of business where people come to you and seek you for help instead of you pestering people for a sale or educating them on why they need your service.
About Ripoff Reports
The biggest complaint site is probably Ripoffreport.com. For more information about this site, read http://en.wikipedia.org/wiki/Ripoff_Report
The search engine ranking is high and hence it poses a problem to affected businesses.
Can RipOff Report site be trusted? My answer is NO. This is NOT a government agency. There is no contact information of the poster. According to this website at http://ripoffreportscam.wordpress.com/ , it’s a scam. Anyone can post a complaint. Even competitors can disguised as aggrieved customers to damage their competitor’s reputation.
The site does not investigate or confirm the accuracy of submissions but readers assume it is a fact. Ripoff Report states that it does not allow authors to remove their own reports, even in cases where a mistake has been made. How ridiculous it is!
So if anyone anonymously post a lie, there is no redress!
Naturally, the bigger a business is, the more complaints it gets. Sites like RipOff Reports ruins honest businesses.
Who Made the Complaints
Who are the complainants? They are former disgrunted employees, competitors of the business owners, and by well-meaning people who feel they have no other outlet to express their frustration and anger at unresolved issues.
Of course, there will be legitimate complaints. It is the nature of business that there will always be a handful of unsatisfied customers. You cannot please everybody.
If the complaints is legitimate, it should be resolved. If the complaints is false, then it should be challenged. Because bad reviews can damage a company’s reputation and affect the livelihood of its workers.
3 Types of Reputation Management Services
As a online reputation management service provider, here are 3 types of service you can provide.
Anyone who is concern about their online reputation should be monitoring the online conversation daily, plant positive seeds of positivity to crowd out the negative, and to know how to handle the crisis when it happens.
Proactive Reputation Management
This is an on-going campaign to project a positive image of the company. This is to prevent any negative publicity. Even if there is any negative publicity, it will be easily drowned by the massive volume of positive comments.
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