Summary of April Dunford's Obviously Awesome

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue blazers, carrying cricket bats and school bags, were smirking on the platform at Tonbridge. We didn’t stop at the larger stations.
#3 I boarded the Paris Express, which was floodlit. I was comforted by the thought that I could get to the Kurds without getting into a packet again. I sat down with the roll-shredding couple, who explained that I'd have to ask the wine waiter.
#4 I was shocked by the cost of the meal, which was about ten dollars. I had my small revenge by leaving my newspaper on the table in the dining car. The waiter took it from me and said, This is your paper, before handing it back to me.

Sujets

• Marketing
• Général

Informations

• Publié par: Everest Media LLC
• Date de parution: 28 mars 2022
• Nombre de lectures: 0
• EAN13: 9781669368359
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on April Dunford's Obviously Awesome
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13 Insights from Chapter 14
Insights from Chapter 1

#1

The opening scene helps the viewer quickly answer a list of basic questions that give context for the story about to unfold. The setting is no longer a beach in the Caribbean, but a war in the jungle.

#2

A good example of how context can affect our perception of events is the famous context experiment conducted by the Washington Post. It involved violinist Joshua Bell, who was considered the best classical musician in America. He played the violin outside a busy subway station in Washington, DC, during the morning commute, but he only made $32. 17.

#3

The context we provide for a product is extremely important, as it allows us to make thousands of little decisions about what we should pay attention to and what we can simply ignore. Without context, we would be overwhelmed by choice.

#4

The frame of reference that potential customers build around your product is critical to your business. It's easy for products to get lost in the noise or, worse, completely misunderstood and framed in ways that make them unappealing, redundant, or simply unremarkable.

#5

Many product creators fall into the trap of thinking that there is only one way to position an offering, and that we have no ability to shift the context of that positioning. But most products can be positioned in multiple different markets.

#6

The mental frame of reference around the product determines the business model. If you change the frame of reference from cake to muffin, you change everything about the business.

#7