Summary of Claire Diaz-Ortiz's Social Media Success for Every Brand

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action.
#2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform.
#3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is.
#4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.

Sujets

• Marketing digital
• Digital Marketing
• Marketing et communication
• Economics
• Business
• Communication digitale

Informations

• Publié par: Everest Media LLC
• Date de parution: 12 mai 2022
• Nombre de lectures: 0
• EAN13: 9798822507012
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Claire Diaz-Ortiz's Social Media Success for Every Brand
Contents Insights from Chapter 1 Insights from Chapter 2
Insights from Chapter 1

#1

Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action.

#2

Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform.

#3

Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is.

#4

To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.

#5

Social media is all about rolling with the punches. If your brand makes a social media mistake, own up to it. Fast. Social media gives your customers a public place to share their grievances. If you can turn a negative conversation into a positive one, do it.

#6

The StoryBrand 7-Part Framework is a communication and marketing formula created by Donald Miller, CEO of StoryBrand. It is a means of appealing to our most basic understanding of story as a means to captivate an audience.

#7

The StoryBrand Seven is about making sure your brand is clear about how it can help people. It’s about never assuming people understand how your brand can change their lives, and always telling them.

#8

Each of your social media accounts should be treated as a bank account. You should be depositing more than you are withdrawing. To stay in the black and grow over time, you must make deposits that provide your followers with valuable content that gets them on, keeps them on, or organically moves them up your engagement ladder.

#9

To keep your social media accounts thriving and growing, you must have a budget to match. Each account requires different types of content deposits and withdrawals to keep them thriving and growing over time.