Summary of Seth Godin's All Marketers are Liars

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it’s clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.
#2 The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough money, you could buy a ton of television commercials and magazine ads and tell your story to every consumer.
#3 The golden age of marketing was when television commercials were used to tell stories, and sell more products. But as consumers, we realized that we don’t trust commercials, and we have many other ways to hear stories.
#4 There is a secret about marketing that will reveal itself to you once you understand it. Every successful company will look different. You’ll realize how little connection there is between what is actually there and what we believe.

Sujets

• Marketing
• General
• Business
• Economics
• General officer
• Marketing et communication

Informations

• Publié par: Everest Media LLC
• Date de parution: 11 mai 2022
• Nombre de lectures: 0
• EAN13: 9798822503861
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Seth Godin's All Marketers are Liars
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13
Insights from Chapter 1

#1

Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it’s clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.

#2

The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough money, you could buy a ton of television commercials and magazine ads and tell your story to every consumer.

#3

The golden age of marketing was when television commercials were used to tell stories, and sell more products. But as consumers, we realized that we don’t trust commercials, and we have many other ways to hear stories.

#4

There is a secret about marketing that will reveal itself to you once you understand it. Every successful company will look different. You’ll realize how little connection there is between what is actually there and what we believe.

#5

The biggest myth marketers believe is that they have control over the conversation, over the airwaves, over consumers’ attention, and over retailers. However, you, the marketer, do not have control over anything.

#6

The myth that you’re in control of what people hear about you is false. People are neither rational nor informed. They will receive the position you choose for them, whether they like it or not.

#7

The game of marketing is always changing. The reason it seems irrational and inconsistent is because it is. It is because unlike most business functions, the actions of your competitors and your own actions change what will work in the future.

#8

The old power curve rewarded people who did stuff. The new power curve rewards people who do stuff that is valuable to others.

#9

The two things that separate success from failure in most organizations today are inventing stuff that is worth talking about and telling stories about what you’ve invented.
Insights from Chapter 2