Summary of The Curiosity Muscle by Diana Kander and Andy Fromm

Description

Curiosity is a muscle, argue innovation and customer experience consultants Andy Fromm and Diane Kander – you use it or lose it. Employing a creative structure, the authors relate the rise and near-demise of a fictional company to reveal why so many successful companies nosedive into irrelevance. By asking four crucial questions, they explain, businesses can keep innovating; discovering and meeting customers’ evolving needs; and maintaining worker engagement.

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Sujets

• Santé et bien-être
• Relations interpersonnelles
• Vente
• Communication interpersonnelle
• Relation humaine
• Innovation
• Business
• Economics
• Marketing et communication
• Customer Relations
• Gestion des ventes

Informations

• Publié par: GetAbstract AG
• Date de parution: 14 janvier 2022
• Nombre de lectures: 0
• EAN13: 9798887270777
• Langue: English

Extrait

The Curiosity Muscle
How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth
Diana Kander and Andy Fromm•Diana Kander © 2018•204 pages

Innovation / Creativity

Rating:8

Applicable
Engaging
Innovative

Take-Aways Success opens the door to unexpected pitfalls. Cutting costs won’t solve revenue woes, and “innovation theater” doesn’t generate increased value for your customers or company. “Vanity metrics” won’t help you accurately gauge company performance. Ensure continued growth by making curiosity a core aspect of your business model. Use four questions to keep your curiosity muscle toned. To discover your blind spots, ask customers – and employees – how to improve their experience, and then listen. Focus on changes that will have the greatest value-building impact. Test ideas before spending on big changes. Help others vest in your goals.

Recommendation
Curiosity is a muscle, argue innovation and customer experience consultants Andy Fromm and Diane Kander – you use it or lose it. Employing a creative structure, the authors relate the rise and near-demise of a fictional company to reveal why so many successful companies nosedive into irrelevance. By asking four crucial questions, they explain, businesses can keep innovating; discovering and meeting customers’ evolving needs; and maintaining worker engagement.

Summary
Success opens the door to unexpected pitfalls.