The Checklist Book: Twitter Edition

Christopher Gallegos, A.J. Hammond Lapre

Description

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started?

The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind.

This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly make this amazing social networking tool go to work for you and your business.

Who knew one checklist could be so awesome?!

Sujets

• Entrepreneuriat
• Marketing et communication
• Economics
• Business
• Research
• Marketing

Informations

• Publié par: eBookIt.com
• Date de parution: 21 février 2013
• Nombre de lectures: 0
• EAN13: 9781456604769
• Langue: English

Extrait

The Checklist Book: Twitter
A Concise Guide on How to Use Twitter to
Grow Your Business or Non-Profit
 
 

 
 
A.J. Lapré and Christopher Gallegos
 
 


Copyright 2011 A.J. Lapre,
All rights reserved.
 
Published in eBook format by eBookIt.com
http://www.eBookIt.com
 
ISBN-13: 978-1-4566-0476-9
 
No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.
 
Preface :
What this book will help you achieve
 
The Checklist Book: Twitter has one goal: To help business owners effectively use Twitter.
 
By “effectively” we mean more than just increasing visibility (quantity doesn’t always mean quality); we want to help give your company a valuable voice in the Twitterverse.
 
The effective use of Twitter can help grow your brand and company equity. This guide will provide basic but essential information on how to utilize this social media tool as a public relations device and as a means to communicate to key external stakeholders. 
 
 
The Checklist: Twitter
 
Here it is – the checklist that will help ensure you are effectively using Twitter as an external competitive advantage to boost your business:
 
Chapter 1:
What is Social Media?
 
So you – the bold, smart, savvy entrepreneur – want to dive into the world of social media or, if you like, social networking. Good for you! But have you ever taken a step back to understand exactly what social media is or what it can – or can’t – do? 
 
If you already know, then press on to chapter two. If not, here is a very brief description of social media. Drum roll, please:
 

 
Social media is:
1. A way to communicate
2. A way to promote things while talking about stuff online. 
 
The first point may seem obvious, but is important. Online, a person can type a few sentences on Twitter, Facebook or other website about how his or her day went, hit the “ok” button and, instantly, his or her friends, family and foes can read this update. This individual can also add a photo of their lunch and, as example, include a link to a funny online video of a chef trying to cook a meal. 
 
With social media, then, people can magnify their thoughts. Instead of calling friends one at a time to catch up, today we can now potentially inform thousands of people all at once pretty much anything we want, include videos and images. 
 
The second part is less obvious. Back in the “good old days” – before the Internet really began to take off – only the huge, powerful media networks had the capability to reach thousands or millions of people at one time, most typically through TV, radio and print advertising. And how did most of these media companies make money?