The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition

Marcia Avner

Description

The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov’t administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying.
    In addition to updated worksheets, case studies, and resources, new material in the second edition includes nonprofit civic engagement and voter mobilization; designing the Policy Committee that works for your nonprofit; utilizing social media in your communications strategies; administrative advocacy: working with governmental agencies; and understanding the why, what and how of collaboration.
 

Sujets

• Communication médiatique
• Marketing
• Communications
• Business
• Economics
• Marketing et communication
• Nonprofit Organizations
• Charities

Informations

• Publié par: Turner Publishing Company
• Date de parution: 23 juillet 2013
• Nombre de lectures: 0
• EAN13: 9781618588555
• Langue: English
• Poids de l'ouvrage: 4 Mo

Extrait

for Nonprofit Organizations
SECOND EDITION -->
The Lobbying and Advocacy Handbook
FOR N ONPROFIT O RGANIZATIONS
S HAPING P UBLIC P OLICY AT THE S TATE AND L OCAL L EVEL
SECOND EDITION
Marcia Avner FIELDSTONE ALLIANCE SAINT PAUL MINNESOTA
We thank The David and Lucile Packard Foundation for support of this publication. -->
Fieldstone Alliance An imprint of Turner Publishing Company
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www.fieldstonealliance.com
Copyright © 2013, 2002 by the Minnesota Council of Nonprofits. All rights reserved. No part of this work may be reproduced without the prior written permission of Fieldstone Alliance, except for the inclusion of brief quotations in a review.
Fieldstone Alliance is committed to strengthening the performance of the nonprofit sector. Through the synergy of its consulting, training, publishing, and research and demonstration projects, Fieldstone Alliance provides solutions to issues facing nonprofits, funders, and the communities they serve. Fieldstone Alliance was formerly Wilder Publishing and Wilder Consulting departments of the Amherst H. Wilder Foundation. If you would like more information about our services, please contact Fieldstone Alliance, [phone].

Edited by Vincent Hyman and Christina Roth Designed by Kirsten Nielsen and Mike Penticost Cover designed by Rebecca Andrews and Gina Binkley
Manufactured in the United States of America
First printing, July 2013

Library of Congress Cataloging-in-Publication Data
Avner, Marcia, 1943-  The lobbying and advocacy handbook for nonprofit organizations: shaping public policy at the state and local level / Marcia Avner. -- Second edition.      pages cm ISBN 0-940069-26-1 1. Lobbying--United States--Handbooks, manuals, etc. 2. Lobbying--Law and legislation--United States--Handbooks, manuals, etc. I. Title. JK1118.A95 2013 659.2--dc23
2013013944

Limited permission to copy
We have developed this publication to benefit nonprofit and community organizations. To enable this, we grant the purchaser of this work limited permission to reproduce worksheets, forms, charts, graphics, or brief excerpts from the book so long as the reproductions are for direct use by the individual or organization that purchased the book and not for use by others outside the organization. For example, an organization that purchases the book to help its staff or board make plans relevant to the topic of this book may make copies of material from the book to distribute to others in the organization as they plan. Some of the worksheets in this book may be available for download from the publisher's website. The same conditions expressed here apply to the use of downloadable worksheets.
Limits
The worksheets may NOT be reproduced for training outside the organization that purchased the book. For example, a consultant may not purchase one copy of this work and then use the worksheets with multiple organizations. In this case, the organization that the consultant is working with should purchase a copy of the book. Nor may an "umbrella organization" purchase a single copy of the book and then make copies of key worksheets for every member organization under its umbrella.
For permission to make multiple copies outside of the permission granted here—for example, for training, for use in a compilation of materials, for public presentation, or to otherwise distribute portions of the book to organizations and individuals that did not purchase the book—please visit the publisher's website, www.FieldstoneAlliance.org/permissions .
Aside from the limited permission granted here, all other rights not expressly granted here are reserved.
Dedication
This book is dedicated to the achievements of nonprofit organizations in shaping public policy—past, present, and future.
It is also dedicated to you, the staff and board members, who work tirelessly to accomplish your nonprofit's mission, and to faculty and students everywhere who rely on this book to guide a sector-wide understanding of the power of advocacy and lobbying.
Thank you for all that you do to position nonprofit organizations to be intentional, systematic, and strategic in advancing policy priorities. The experience and expertise of nonprofits is essential to a fully informed policy dialogue. Your leadership and your efforts to engage the people you serve in the decisions that impact their lives and communities strengthen our democracy.
This is work worth doing well. Plan, organize, advocate! Make a difference!
About the Author
MARCIA AVNER is a consultant whose national practice includes advocacy planning and strategy; issue-campaign design, organizing, lobbying, and media training; curriculum development; and facilitation. She works with nonprofits, foundations, and academic centers on initiatives to advance advocacy and increase activism. The unifying thread in Avner's work is a deep commitment to advancing advocacy in the nonprofit sector and the broader community.
Avner is a faculty member and Coordinator of the Nonprofit Concentration in the Masters in Advocacy and Political Leadership Program (MAPL) at the University of Minnesota-Duluth. She teaches courses in the relationships between government and nonprofits, nonprofit advocacy and organizing, and the role of art in social-change movements. MAPL is a program that integrates theory and practice as it prepares individuals to work in organizing, advocacy, and political leadership.
She is a senior Fellow at the Minnesota Council of Nonprofits (MCN), where she was Public Policy Director from 1996 to 2010. MCN is a statewide association of nonprofits with over 2,000 member organizations. At MCN, Avner's work encompassed advocacy strategy, program design, and leadership of the Council's policy research, analysis, training, civic engagement, and lobbying initiatives.
Avner has authored The Lobbying and Advocacy Handbook for Nonprofit Organizations: Shaping Public Policy at the State and Local Level in its first edition (2002), and The Board Member's Guide to Lobbying and Advocacy (2004). For Northwest Area Foundation, she wrote Advancing Public Policy Strategies for Poverty Reduction: An Invitation to Foundations (2009). In 2009, she also wrote the advocacy chapter for the third edition of the Jossey-Bass Handbook on Nonprofit Leadership and Management. She authored the handbook Advocate for Impact: Policy Guide for State and Local United Ways for United Way Worldwide in 2010.
Prior to her work with MCN and MAPL, Avner served as Communications Director for U.S. Senator Paul Wellstone, Deputy Mayor of St Paul, Executive Director of The Minnesota Project, Assistant Commissioner of Energy for the State of Minnesota, and Legislative Director with the Minnesota Public Interest Research Group.
Avner serves on numerous community and nonprofit boards, including Wellstone Action! and the Wellstone Action Fund, United Family Medicine, and Jewish Family Service. She recently completed board service with the Center for Lobbying in the Public Interest and the Nonprofit Information Networking Association, which publishes The Nonprofit Quarterly. She volunteers with the Center for Victims of Torture.
About the Contributors
JOSH WISE is a founding partner of Sinderbrand Wise Strategies, a consultancy dedicated to working with electoral and advocacy campaigns to connect the right message to the right group of people in order to maximize their efforts. He is the Executive Director of the Minnesota Fair Trade Coalition and previously worked with the Service Employees International Union (SEIU) and with Minnesota Citizens for the Arts. While at SEIU, Wise co-founded and still directs the Twin Cities Labor Chorus, uniting his passions of music and social justice. His work reflects a strong belief in the power of advocacy and organizing to create a better world for all. In addition to his professional work, he serves on the St Paul Regional Labor Federation Labor Community Action Committee and on the organizing committee of the Minneapolis Battle of the Jug Bands, which raises funds for nonprofits in the West Bank neighborhood of Minneapolis. Wise contributed the social media and other communications components of this book.
JEFF NARABROOK is a the Voter Outreach Director in the Office of the Secretary of State in Minnesota. In his previous work at the Minnesota Council of Nonprofits, he provided leadership to the Minnesota Participation Project, MCN's program that builds capacity among nonprofit organizations for engaging their constituencies and communities in civic participation. He led MCN's 2009–2010 outreach and education efforts on the 2010 Census and participated in MCN's work on redistricting and election-reform efforts. He also managed public policy web communications, wrote and distributed e-newsletters, and created GIS maps. Narabrook contributed the chapter on Civic Engagement to this edition of the Handbook.
JEANNIE FOX is the Deputy Director of Public Policy at the Minnesota Council of Nonprofits. She is responsible for direct and grassroots lobbying and advocacy efforts on behalf of the nonprofit sector in Minnesota. Fox is a frequent speaker and trainer to nonprofits, increasing their capacity to do advocacy and civic-engagement work. She has developed extensive training curricula for MCN-sponsored training series in Minnesota as well as custom policy institutes in various states, including Michigan, Illinois, Colorado and Florida. Jeannie is also an adjunct faculty member of the University of Minnesota-Duluth, Masters in Advocacy and Political Leadership department, and at the Hubert H. Humphrey School of Public Affairs at the University of Minnesota. She chairs the Board of the Immigrant Law Center of Minnesota and is a Legislative Fellow in the Department of State's Legislative Fellows Program. Fox contributed additions on adm