How You Are Like Shampoo for Job Seekers

Brenda Bence

Description

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer.

This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to:

- Leverage the 6 personal brand positioning elements other job seekers don't know
- Master the 5 everyday activities that best communicate your brand to potential employers
- Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success
– Build trust and excitement before, during, and after your interview
- Command the highest possible salary once you're offered the job you really want"

Sujets

• Santé et bien-être
• Développement personnel
• développement personnel
• Self-help
• Personal Growth

Informations

• Publié par: eBookIt.com
• Date de parution: 13 juin 2014
• Nombre de lectures: 0
• EAN13: 9781456602949
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Praise from around the world for
How YOU™ Are Like Shampoo For Job Seekers
 
“The reality of a global pool of talent means heightened competitiveness for every job. How YOU™ Are Like Shampoo For Job Seekers provides a step-by-step plan for ensuring the most important brand — you! — is positioned to win in the marketplace.”
— James M. Lafferty, President and General Manager , Procter & Gamble Philippines
 
“As an HR professional with many years of experience, some of the best advice I can give any potential job seeker is to understand who you are, what you want from your next job, and how to sell that to a potential employer. Brenda Bence’s book will help you do just that! I strongly urge you to read How YOU™ Are Like Shampoo for Job Seekers as the first step in your next job search. The proof will be in the results.’’
— Dalia Turner, Microsoft Asia Pacific
High Potential Program Manager
 
“Excellent interviewing skills and a stellar resume can only get you so far. Today, you need a dynamic personal brand to obtain a job that will fulfill you and bring you the kind of income you deserve. How YOU™ Are Like Shampoo for Job Seekers is quite simply the definitive roadmap to job search success through the power of personal branding.”
— Nora Bammann, Human Resources, The Kroger Company
 
“Bence is a proven marketer and has translated her outstanding grasp of product branding into valuable lessons that can be applied to job seekers as they market and develop themselves.”
— Steve Golsby, CEO, Mead Johnson Nutrition
 
“You may have a great resume, and you may interview well. But that won’t be enough to compete against job hunters who have taken the time to define and communicate a powerful personal brand. In How YOU™ Are Like Shampoo for Job Seekers , Brenda Bence shows you how to use personal branding to gain the edge over others vying for the same job. It’s a great ‘how to’ manual for a successful job search!”
— Gary Woollacott, CEO, Opus Executive Search
 
“In a warm, insightful, and pragmatic style, Bence shows you how to use every advantage and strength at your disposal to create a memorable personal brand that can propel you to the top of a company’s ‘want’ list. If you want to prosper in today’s competitive job market, this book is your ticket!”
— Anders Lundquist, President
Pacific 2000, International Recruitments
 


A Personal Note from the Author
I am proud to announce support for Dress for Success®, an international organization whose mission is “to promote the economic independence of disadvantaged women by providing professional attire, a network of support, and the career development tools to help women thrive in work and in life.” By way of support for this strong cause, my husband, Daniel, and I will donate $1.00 to Dress for Success for every copy sold of the How YOU™ are like Shampoo book series.
I believe strongly in the mission of Dress for Success and, through this partnership, we know we are empowering disadvantaged women to take charge of their lives and careers. Many thanks to you for your purchase of How YOU™ are like Shampoo for Job Seekers . By doing so, you have made a difference in the lives of thousands of women, and we are grateful to you for helping us to support such a purposeful organization.
To find out more about Dress for Success, please visit www.dressforsuccess.org.
 


How YOU™ are like Shampoo for Job Seekers
The Proven Personal Branding System To Help You Succeed In Any Interview And Secure The Job of Your Dreams
 
by
Brenda Bence
 
Copyright 2011 Brenda Bence,
All rights reserved.
 
 
Published in eBook format by Global Insight Communications LLC
Converted by http://www.eBookIt.com
 
 
ISBN-13: 978-0-9799-0105-8
Library of Congress Control Number: 2008935844
 
Cover design by George Foster,
Foster Covers ( www.fostercovers.com ) Front cover photography by Kurt Heck ( www.kurtheck.com )
 
Graphic design by Jay Cotton, Hot Ant Design ( www.hotant.com.au )
Cartoons by Brenda Brown ( http://webtoon.com )
Interior design and typesetting by Eric Myhr
The stories in this book are based on real events and real people. Where requested, and in order to protect the privacy of certain individuals, names and identifying details have been changed.
 
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher. Requests to the publisher for permission should be addressed to the Permission Department, Global Insight Communications, P.O. Box 28909, Las Vegas, NV 89126, U.S.A. Phone: [phone]; Fax [phone] or by e-mail a t [e-mail].
 
Limit of Liability/Disclaimer of Warrant: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
 


 
 
To my mother, Pearl Myers-Bence, my very first ‘life coach’
 
and
 
To my job-seeker coaching clients
who allowed me to travel along with them on their journeys of discovery
 


 
 
Preface
 
Each one of us has a fire in our heart for something. It’s our goal in life to find it and to keep it lit.
— Mary Lou Retton, Olympic Gold Medal Gymnast
 
I just might be the kind of person you love to hate. Why? Well, I wake up every single morning happy, with a smile on my face. I can’t wait to get out of bed and head off to work. I thoroughly enjoy what I do for a living. And because I’m so satisfied in my professional life, this rolls over into the rest of my life. I have a wonderful marriage, loving relationships with family, terrific friends, an active social life … and the list goes on and on.
Here’s the funny part: Early on in my career, I just naturally thought everyone else felt the same way as me! But then, I realized not everyone in the big corporations where I worked was as happy as I was. I also did some research and read studies that showed that as many as 75% of all people are miserable in their jobs. And, finally, through my professional coaching practice, I discovered a lot of my clients were unhappy in their work, too.
All of this really troubled me. If you’re unhappy with what you do for a living — where you spend about one-half of your waking hours — how can you lead a full, productive, and complete life? If you’re not happy in such a key aspect of your life as your work, how can you be completely fulfilled in the remaining hours? I knew something was wrong with this picture, and I began to think about what part I could play in helping to change that.
Think about it for a minute: What would the world be like if everyone loved their work as much as I do? We would be more content, more satisfied at work, and more fulfilled as a whole. As a result, our relationships would be better, and our family lives would be happier. What a difference it would make.
Maybe you’re thinking, “Give me a break — that’s a pipe dream!” But why not? If I can do it, why can’t everybody else? Why can’t you? I fundamentally believe we’re all entitled to that kind of work fulfillment.
It has become a dream of mine that everybody should be genuinely happy and fulfilled at work. This includes you — finding yourself not only in a good job, but in a great job. This kind of life is within your reach. It just takes a bit of effort to achieve it. And that’s where How YOU™ are like Shampoo for Job Seekers comes in.
I created the How YOU™ are like Shampoo series of personal branding books with this dream in mind. Based on the personal branding system that I have used for years with my professional and executive coaching clients, I have witnessed firsthand how powerful this personal branding process can be. So, a while back, I decided to put the system down on paper to be able to share it with more people. Then, I customized the system to work for job seekers like you who are ready to put job dissatisfaction behind you and find a job you truly love.
 
So, Who Am I Anyway?
You already know that I have spent quite a few years coaching clients to develop their personal brands. But let me share a little bit more about me and how I came to write the How YOU™ are like Shampoo personal branding book series.
In addition to working as a professional coach, I’m also an international branding and marketing trainer and professional speaker. Coaching and branding for corporations and individuals across the world has allowed me the wonderful fortune of living in, working in, and visiting almost 70 countries. As a result, I’ve met thousands of people from various walks of life all around the globe.
What is my main observation after meeting so many “different” kinds of people? That we are all fundamentally the same. From Switzerland to Sri Lanka to South Africa, we all ultimately want the same things: To earn a good living, enjoy our work, stay healthy, have a happy family life, enjoy meaningful friendships, and ultimately make a difference in some way.
So, if we’re all alike, why would I write a series of books about personal branding? Because while we’re all fundamentally the same, we also each have specific gifts and talents that are as unique to us as our individual DNA. It’s a bit of a