Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

Brenda Bence

Description

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Sujets

• Santé et bien-être
• Développement personnel
• développement personnel
• Success
• Self-help
• Personal Growth

Informations

• Publié par: eBookIt.com
• Date de parution: 03 juillet 2014
• Nombre de lectures: 1
• EAN13: 9780982535387
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Also by Brenda Bence
Would YOU Want to Work for YOU™?
How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance
What’s Holding YOU™ Back?
15 Executive Leadership Brand Behaviors That Can Make or Break Your Career
Smarter Branding Without Breaking The Bank
Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
How YOU™ Are Like Shampoo
The Breakthrough Personal Branding System Based On Proven Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work
How YOU™ Are Like Shampoo for Job Seekers
The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams
How YOU™ Are Like Shampoo for College Graduates
The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love
Branding Matters
How to Achieve Greater Success Through Powerhouse Branding … For You, Your Products, and Your Company

Praise from around the world for
Master the Brand Called YOU™
by Brenda Bence
“This is the only book I’ve seen that provides you with a foolproof process for defining and establishing your personal brand in the workplace. Bence’s personal branding system takes you from where you are now to where you want to be. Finally, someone has made personal branding simple!”
— Thomas White, Group Head of Human Resources
Zurich Insurance Group
“I have always thought Branding is about focusing on the essence of a thing — whether for a product, a company, or a country — and then communicating it in a way that truly understands the point of view of the receiver so that what you have to say is relevant and attractive to them. If I have been even partly right all these years, why wouldn’t that apply to YOU — or should I say YOU — as a person, too? It is such a simple yet powerful idea. I wish I had thought of it!”
— Tim Isaac, Vice Chairman-Asia Pacific
Ogilvy & Mather
“Today’s competitive marketplace requires that everyone find their niche — that goes for people, as well as products. The only way to achieve success is to build a trusted relationship that is remembered, and branding is how we stay in the minds of our audience. This book teaches people how to do just that in an extraordinarily friendly and no-nonsense way.”
— Julia Tuthill Mulligan, Managing Director
Global New Ventures, Wm. Wrigley Jr. Company
“As a corporate marketer, Brenda Bence has built successful corporate brands all around the world. Now, she shows you how to make your own personal brand just as successful. Her straightforward approach to personal branding will ensure you stand out from the crowd, no matter what environment you are competing in.”
— Michael Wood, CEO-Greater China
Leo Burnett Worldwide
“I have constantly found that the most effective candidates we interview have a clear definition of who they are, what they want (in both life and career), and where they need to go. Those who craft and communicate their personal brands achieve greater success not only when changing jobs or careers, but importantly when they take on new roles and responsibilities in their current organizations. The powerful personal branding system shared in this bookallows the reader to do just that — achieve success through personal branding. Highly recommended!”
— Charles Moore, Managing Partner
Heidrick & Struggles
“Just like the process Brenda follows with her coaching clients, the easy steps outlined in this book present the reader with an amazing system to help you define, communicate, and take control of your career and your life. Reading through this book is like having Brenda sitting across the table from you, guiding you toward defining your brand and then toward mastering the everyday activities you do to help you live out your brand in pursuit of your dreams. Brenda will empower you to trust and respect yourself, and infect your world and others with your own unique ‘shampoo,’ assuring long-term success.”
— Josephine Thompson, Master Certified Coach,
International Coach Federation, Accelerated Excellence
“If you are looking for a way to get ahead in your organization, this book will give you a blueprint for positively positioning yourself. Not only will Bence’s book help you pinpoint and define your unique personal brand but it will also help you take charge of communicating it effectively, resulting in greater job and career success.”
— Joyce L. Gioia, CMC, CSP, Strategic Business Futurist
Author of How to Become an Employer of Choice
“Now you can capitalize on the way big business goes about creating winning brands to brand yourself as a winner. In this book, Brenda Bence not only shares her big brand experience and skills as a strategic marketer, but also her talents as a successful coach. This book will help YOU create your unique brand. Read it now! It will make a difference in achieving your best, professionally and personally. Apply the lessons and grow, and have fun at the same time.”
— Richard Czerniawski, President and Founder
Business Development Network International, Inc.
“Insightful and wise, this book is a definitive guide to achieving career success. Bence takes the mystery out of personal branding and brings it into the real world. This book is a great gift to anyone who wants to reach their full potential.”
— Debra Fine, professional speaker and author of
The Fine Art of Small Talk and The Fine Art of the Big Talk
“Brenda has taken the same principles used for years to build hugely successful brands and made it possible for anybody to create an equally successful personal brand in the workplace. This should be required reading for everyone in business today whether they are working at a Fortune 500 or Inc 500 Company!”
— Paige Arnof-Fenn, Founder and CEO
Mavens & Moguls
“In this book, Bence takes personal branding to an entirely new level. Using the masterful strategies of corporate branders, she shows you step-by-step how to create a personal brand that can bring you more money, more recognition, a better position, or a better career. Highly recommended reading!”
— Steven W. Green, Vice President-Policy, Government,
and Public Affairs, Chevron Corporation
“If you follow the steps in this book, you will definitely stand out from the crowd. The great insights and steps provided help you define and successfully communicate your personal brand that, in a corporate environment, is critical for success.”
— Doug Rath, Chairman
Talent Plus
“Brenda Bence provides you with the theory and practical application for establishing the most important brand, your own. Her professional, thoughtful approach is very engaging and, as you read, study, and implement her ideas, you will no doubt enhance your career and your life. She is a branding expert who makes it fun to follow her advice as you establish your own brand.”
— Blaine Rieke, Retired Chairman and CEO
First Wisconsin Trust Company (now U.S. Bank)
“Having worked with branding principles for many years as an advertising executive, I’ve never seen them brought together in a personal branding system of this kind. One that is so clear and yet so comprehensive. When you read this book, you will see how you can use the same branding strategies that marketers use to create corporate brands, but on yourself. In doing so, you will create your own powerful personal brand that will help enhance you as a person … and impact how other people see you.”
— Dr. Sue Godfrey, Regional Director-Asia Pacific
Saatchi & Saatchi Ideas Company



Copyright © 2008, 2014 by Brenda S. Bence. All rights reserved.
Formerly published under the title How YOU ™ ® Are Like Shampoo
Published by Global Insight Communications LLC, Las Vegas, Nevada, U.S.A.
Converted by http://www.eBookIt.com
ISBN: 978-0-9825353-8-7
Cover design by George Foster, Foster Covers ( www.fostercovers.com )
Interior design and typesetting by Eric Myhr
Illustrations by Brenda Brown ( webtoon.com )
Editing by Melanie Votaw ( www.RuletheWord.com )
The stories in this book are based on real events and real people. Where requested, and in order to protect the privacy of certain individuals, names and identifying details have been changed.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permission Department, Global Insight Communications, P.O. Box 28909, Las Vegas, NV 89126, U.S.A. Phone: [phone]; Fax [phone] or by e-mail at [e-mail] .
Limit of Liability/Disclaimer of Warrant: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
Publisher’s Cataloging-in-Publication data
Bence, Brenda S.
Master the brand called you : the proven leadership personal branding system to help you earn more, do more, and be more at work / Brenda Bence.
p. cm.
ISBN 978-0-9825353-8-7
1. Success in business. 2. Branding (Marketing). 3. Leadership. 4. Brand choice. 5. Career development. I. Title.
HD69.B7 B38 2014
658.82720--dc23
2014937748

 
To Daniel
(The