Bananas

Chapman Peter

Description

In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate power at any cost.

Sujets

• Histoire
• América del Sur
• Strategic management
• Consumerism
• Globalization
• South America
• Latin America
• Central America
• SS Central America

Informations

• Publié par: Canongate Books
• Date de parution: 15 décembre 2022
• Nombre de lectures: 0
• EAN13: 9781838859763
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Peter Chapman is a journalist and writer, and a formerBBC foreign correspondent in South America. He worksfor the Financial Times as an editor and writer, and livesin London. @Petetweets1


Also by Peter Chapman
The Goalkeeper’s History of Britain The Last of the Imperious Rich Out of Time


 
 



The paperback edition published in 2022 by Canongate Books First published in Great Britain and the USA in 2007by Canongate Books Ltd,14 High Street, Edinburgh EH1 1TE and Grove Atlantic, 154 West 14th Street, New York, NY 10011 Distributed in the USA by Publishers Group West This digital edition first published in 2022 by Canongate Books canongate.co.uk 1 Copyright © Peter Chapman, 2007 The right of Peter Chapman to be identified as theauthor of this work has been asserted by him in accordancewith the Copyright, Designs and Patents Act 1988 British Library Cataloguing-in-Publication Data A catalogue record for this book is available on request from the British Library ISBN 978 1 83885 787 5 eISBN 978 1 83885 976 3
To Marie, Alex and Pepe
Contents

List of characters


1 From the Memory of Men


2 Lament for a Dying Fruit


3 Roots of Empire


4 Monopoly


5 The Banana Man


6 Taming the Enclave


7 Banana Republics


8 On the Inside


9 Coup


10 ‘Betrayal’


11 Decline and Fall


12 Old and Dark Forces


Epilogue: United Fruit World



Select Bibliography


Index

Acknowledgements
Special thanks to: Sally (Holloway), for applying shape and getting it to the outside world, and to Felicity, Michele and all in the Felicity Bryan office; to Andy (Miller) for his acute editing skills and enthusiasm for the subject, to Jamie for (on a whim and late on a Friday night) going with the idea, to Dan, Helen and everyone at Canongate for their help; to Clive (Priddle) for first spotting the story and to Tim (Whitfield) for his friendship and support; to Marie I for her concern, Marie II for her involvement and patience (‘is it finished yet?’), Bill, Sue (and the boys) for helping whenever possible and my sister Maria and my mother for their support over many years; and a much belated note of thanks to Sussex, not least to Roderick Ogley, John Maclean and Robin Murray.
List of Characters
Selected characters in order of appearance:


Eli Black: Last chief of United Fruit, his suicide in 1975 prompted a furious reaction against the company.


United Fruit Company: Multi-national colossus, famously known as the ‘Octopus’. Mysteriously disappeared following Eli Black’s death.


Fidel Castro: Cuban guerrilla, upbringing paid for by United Fruit, which leased land to his father to grow sugar. Seized power in 1959 viewing the company as a ‘grave social problem’.


Gabriel García Márquez: Nobel Prize-winning author, born in the company’s Colombian banana zone near the time of the 1928 Santa Marta massacre.


Anastasio Somoza : Dictator of Nicaragua, deposed in 1979, whose family had enjoyed for many years a close confluence of interests with the company.


Carmen Miranda : Brazilian entertainer. Enjoyed huge popularity in the US during the ‘Good Neighbor’ years of the 1930s and 40s and inspired many in her ‘tutti-frutti’ hat.


Dr José María Castro: Nineteenth-century president of Costa Rica whose wife, Pacífica, designed the national flag and whose daughter, Cristina, married United Fruit boss Minor Keith.


General Tomás Guardia: Brought the railroad to Costa Rica in the 1870s and inadvertently opened the way to United Fruit.


Minor Keith: Keeper of the company store in Costa Rica who went on to lead the company in the early twentieth century as the ‘uncrowned king of Central America’.


Andrew Preston: Joined with Minor Keith in 1899 and ran United Fruit from its headquarters in Boston, Massachusetts.


General Manuel Estrada Cabrera: Dictator of Guatemala who seized power in 1898 and ceded much of it to United Fruit six years later.


Samuel Zemurray: The Banana Man. Organised the Honduran invasion of 1911 and was central to company affairs for over forty years.


Theodore Roosevelt: US president who shared United Fruit’s expansionist views in the early twentieth century. Argued with the company during the building of the Panama Canal.


O. Henry: Author, coined the term ‘banana republic’ in 1904 and portrayed US presence in Central America as a life of loveable rogues.


General Manuel Bonilla: Honduran dictator, deposed in 1907. Restored to presidency by Zemurray afer 1911 invasion.


Lee Christmas: Led the 1911 invasion of Honduras alongside his colleague Guy ‘Machine-gun’ Molony.


Woodrow Wilson: US president,1913–21, who crossed swords with United Fruit and its well-bred Boston allies.


John Foster Dulles: Took a close interest in United Fruit affairs in Central America from the First World War and became its legal adviser. Went on to be US secretary of state in the 1950s when his brother Allen Dulles led the Central Intelligence Agency (CIA); both instrumental in the 1954 overthrow of Guatemala’s elected government, which had made enemies of United Fruit.


General Jorge Ubico: Guatemalan Bonapartist dictator who in the 1930s allowed United Fruit to spread across the Central American isthmus to the Pacific.


Franklin D. Roosevelt: US president, 1933–45, who wanted to boost trade between the US and Latin America to help alleviate the economic Depression of the 1930s. Furious with United Fruit for its preference for doing business with Nazi Germany.


General Smedley Butler: Marine, unmasked a big-business plot against President Franklin D. Roosevelt in the 1930s. Blamed himself for the ‘rape’ of the Central American republics.


Edward Bernays: Self-professed propaganda guru, the ‘Father of Public Relations’. Orchestrated 1950s US public opinion for the overthrow of Guatemala’s elected government.


Senator Joseph McCarthy: US investigator of the 1950s ‘red menace’. Shared the company’s world view.


President Jacobo Arbenz: Guatemalan leader, adversary of the company and deposed in the 1954 coup. Alleged to be dominated by his radical wife, María.


E. Howard Hunt: Ubiquitous CIA man whose career closely paralleled that of United Fruit in the 1950s and 60s. Jailed in the 1970s for his role in the Watergate scandal.


José ‘Pepe’ Figueres: Costa Rican democratic leader who invited United Fruit to pay for his country’s welfare state, and got away with it.


Jack Peurifoy: Brash US ambassador who supervised the 1954 coup from the Guatemalan end.


Richard Nixon: US vice-president in the 1950s. Went on to be president and resigned in 1974 as a result of ‘Watergate’.


Ernesto ‘Che’ Guevara: Tried to rally armed resistance to the company in Guatemala before making off to join Fidel Castro’s guerrillas preparing their effort to take power in Cuba.


John F. Kennedy: US president who assumed office in 1961 and failed, shortly after, to give full backing to United Fruit and others at the Bay of Pigs invasion of Cuba. Assassinated in 1963.


Jimmy Carter: US president,1977–81, who advocated improved human rights in Central America. Regarded at home as a ‘weak’ leader.


General Omar Torrijos: Panamanian leader and opponent of United Fruit. Negotiated to have the US cede control of the Panama Canal. Died in a plane crash in 1981.


Ronald Reagan: US president in the 1980s who fought the Cold War’s last battle on United Fruit’s old Central American territory.


John Negroponte: US ambassador in 1980s Honduras who said he was not turning the country into ‘an armed camp’. Led a successful diplomatic career and came out of retirement for the 2003 Iraq invasion and aftermath.

1
From the Memory of Men
A policeman called to the spot spoke of the selfishness of ‘jumpers’. Locked in their own minds, they didn’t think of anyone ‘down below’. This one killed himself in the Manhattan rush hour and could have taken any number of people with him. Glass fell amid the traffic, the body itself landing near a ramp used by vehicles of an office of the US postal service. Postmen came out to help emergency workers clear up.
At dawn on Monday, February 3, 1975 a man had thrown himself from the forty-fourth floor of the Pan-American building on New York’s Park Avenue. The ‘jumper’ was soon identified as Eli Black, aged fifty-three and head of United Brands, a large food corporation. A little over five years earlier, after one of the largest ever share deals on the US stock market, Black had taken over the United Fruit Company. He had absorbed one of the most famous – if not infamous – companies in the world into the United Brands group.
United Fruit’s business was bananas. From bananas it had built an empire. The small states of Central America to the south of the US had come to be known as the ‘banana republics’: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. United Fruit’s reach extended to Belize – former British Honduras – and to Caribbean islands such as Jamaica and Cuba. In South America, Colombia and Ecuador had come under its sway. A company more powerful than many nation states, it was a law unto itself and accustomed to regarding the republics as its private fiefdom.
Why then had Black killed himself? Business was not thriving. A new banana disease had struck United Fruit’s plantations in the early 1970s. The Middle East war of October 1973 had taken its toll on company fortunes: OPEC, the cartel of oil-producing countries, had multiplied the price of oil several times, which had hit the world as a whole but had had a particular effect on United Fruit. Latin America’s banana-producing countries had set up a cartel of their own: UPEB, the union of banana-exporting countries. UPEB had promptly declared ‘banana war’ on United Fruit to get more money o