Les multinationales émergentes

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Tout le monde sait citer les économies émergentes, mais que sait-on des entreprises émergentes multinationales, véritables moteurs de ces économies et échanges internationaux ? Qui a entendu parler, en Occident, de Dangote, Al Ghurair, Marico ou Cevital ? Cet ouvrage est parti à la découverte de ces entreprises inconnues et propose une analyse de leur fonctionnement, ambitions, forces, modes opératoires, modèles, management et gouvernance. (Articles en français et en anglais).
Publié le : mardi 1 septembre 2015
Lecture(s) : 13
EAN13 : 9782336390253
Nombre de pages : 244
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GEORGES NURDIN SORAYA DJERMOUN
o na sn i c a e R
LES MULTINATIONALES ÉMERGENTES Comment elles changent la donne économique mondiale
THE EMERGING MULTINATIONALS st The real 21 century game changers
Collection dirigée par Georges NURDIN
LES MULTINATIONALES ÉMERGENTES
THE EMERGING MULTINATIONALS
Collection « Raisonance »
*
OUVRAGES PARUS
Georges NURDIN, Olin O. OEDEKOVEN, Deborah K. ROBBINS,Le leadership en action, 2015. Denise COHEN,Tu me fais marcher !, 2015. Ellen WASYLINA, Ukraine :Prémices de guerre froide en Europe ?, 2014. Josse ROUSSEL,Misère de la Finance, 2014. Valérie LEJEUNE (dir.),Tendances économiques et sociales de la valeur en entreprise, 2014. Florin PAUN,Tous entre-preneurs !, 2014.
Georges Nurdin Soraya Djermoun
Les multinationales émergentes
Comment elles changent la donne économique mondiale
The emerging multinationals
st The real 21 century game changers
© L’Harmattan, 2015 5-7, rue de l’École-Polytechnique, 75005 Pariswww.harmattan.com diffusion.harmattan@wanadoo.fr harmattan1@wanadoo.fr
ISBN : 978-2-343-07217-3 EAN : 9782343072173
Sommaire
Introduction...............................................................9 Chapitre 1 Les dessous d’un monde qui bouge ! .......................17 I) L’Emergence : Topographie d’un concept fluctuant ......................17 II) Les BRICS : symbole de la notion d’émergence économique.......................................47 III) Les enjeux des émergents ................................94 Chapter 2 ...................................................................117 The Emerging MNEs the drivers behind the Rapid Developing Economies (RDEs)...............117 I) Their Importance ................................................117 II) Their share in the World Economics and Business...........................................................119 III) Who are they? ..................................................121 IV) Their Generic Strategies and Business Models and Organizations...................................................141 Chapter 3 ...................................................................181 Profiles of Emerging Multinationals .......................181 I) INDIA.................................................................181 II) TURKEY...........................................................187 III) CHINA.............................................................189 IV) RUSSIA ...........................................................195 V) BRAZIL ............................................................196 VI) NORTH AFRICA............................................198 VII) NEAR EAST & MIDDLE EAST ..................199 VIII) SUB SAHARAN AFRICA...........................208 Conclusion .................................................................211 SOURCES ET BLIOGRAPHIE..............................217
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Introduction
In the beginning of the 21 st century a fundamental paradigm change is happening in front of our eyes : the world center of gravity that used to be West and North for the last 500 years is shifting to East and South. This shift is as fast and as strong as a tidal wave. It is a sweeping one. This phenomenon has been labeled “Emerging Economies” Emerging economies have been, most of the time perceived and analyzed in terms of macro-economics and in an international trade perspective. Almost exclusively. This view angle, if not wrong, proves limited, if not irrelevant when it comes to explain what are the business and managerial forces at work beyond the scenes. Macro – economics and International trade only reflect a “disincarnated” and very conceptual view, totally remote from the ground reality. Understanding, deep inside,the business and managerial mechanisms that power the tidal wave that is coming up is all about getting the right granularity in observation and well as the right mindset tools and models. And, surprisingly enough, not much has been researched in that direction and that level so far. This is the purpose of our book. Incidentally it is interesting to note that “Emerging economies “, even taken on a macro economic sense are no longer… “emerging”. Suffice to realize that in 2014, China has matched the USA in terms of GDP ( measured in PPP )..except that growth demographics and education Gradients works in favor of China, by far..
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