The Power of Like

Comscore Comscore

Description

The following white paper is based on a collaboration between comScore and Facebook. The research, which examines the nature of the reach and frequency of branded content on Facebook, is largely based on May 2011 findings from comScore Social Essentials™, but also includes insights from Facebook’s internal analytics platform. The summary below establishes the key findings and implications of this research.

Sujets

• Facebook
• Livre blanc
• Marque
• Influences
• Marketing 2.0

Informations

• Publié par: charlotte_ld
• Publié le: 01 août 2011
• Nombre de lectures: 229
• Langue: English
• Poids de l'ouvrage: 1 Mo

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