Australia E Commerce Market Growth – JSB Market Research

Nicholas Eden

Description

This annual publication offers a wealth of information on the trends and developments taking place in the australia e commerce market which analyses the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising.
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Informations

• Publié par: NicholasEden
• Publié le: 08 juin 2015
• Nombre de lectures: 2
• Langue: English

Extrait

Australia E Commerce Market Growth

th Released on 8 June 2015

This annual publication offers a wealth of information on the trends and developments taking place in the australia e commerce market.The publication provides analyses of the issues surrounding the growth of e- commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking, included statistics and forecasts for both the e-commerce and m-commerce sectors.

Subjects covered include:

Analyses of key e-commerce trends; E-commerce trends and statistics; Information on e-payment and e-banking sectors; Analyses of key m-commerce trends; Information on the key market players.Researchers:- Paul Budde, Kylie

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WansinkCurrent publication date:- May 2015 (14th Edition)

Exec Summary

The Digital Economy is driving sector and industry transformations

Key Insights

Based on the growth of internet and mobile users alone, it is hardly any wonder that e-commerce and m- commerce are thriving. Despite the economic downturn, online spending is proving resilient and even buoyant in most markets. New communication and software developments are making it increasingly possible for retailers to offer a seamless shopping experience using all the available shopping channels – mobile devices, computers, bricks-and-mortar, television, radio, direct mail, catalogues, and so on. In our existing climate of digital interaction, the concept of a ‘Sharing Economy’ is gaining momentum. New developments are following in the footsteps of those entrepreneurs who created sites where people share their houses and car spaces. We are now increasingly seeing sites aimed at people who need people for odd jobs, at short notice. Uber was perhaps the first on the scene here. It is still operating in a narrow market (taxies), but other companies are

entering the much broader job market, by using e-commerce, offering business opportunities to increasing

larger groups of people.

Mobile shopping is one of the hottest topics, and the m-commerce market is growing at a staggering rate. While this boom will of course taper off eventually, m-commerce will remain one of the leading growth areas for some years, driven by the younger generation and its mobile-centric lifestyle. With consumers relying more and more on their smartphones when shopping online, m-commerce market will continue to grow faster than

overall e-commerce, therefore accounting for an ever-increasing portion of the e-commerce market.

The enormous success of m-commerce is linked to apps, which are becoming more and more popular. Apps are convenient, safe, quick, and simple to use. In the global m-commerce market, shoppers are already using apps in preference to browsers. Increasingly, commercial models will be linked to these apps – which will lead to further spectacular growth in m-commerce. BuddeComm sees the development of m-wallet apps, in particular,

as a major breakthrough for the m-payment sector.

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The digital economy has brought about huge changes in the publishing industry – from digital printing presses, to indie authorship, to e-books. One of the downfalls is that self-publishing has become too easy, so that the market is flooded with low quality, poorly edited books. This has given self-published e-books a bad press. The dilemma is a thorny one, with many different interests at war. In the end, the consumer must be the one to

rebalance the market.

In early 2015, the press was filled with reports that the physical book market had made a comeback and that e- books had had their day. But according to statistical data, while sales of print books rose slightly in 2014, e-

book sales rose even more, further increasing their share of the overall book market.

Advertising and Marketing in the Digital Age

The advertising scene has undergone radical change and is still changing. With profits down between 5% and 10% on an annual basis, the performance of the traditional advertising market is under constant pressure. Data analytics is exposing the weakness of these traditional advertising business models and, like all of the other sectors affected by the digital economy, this means that these business models need to change. As they become

more aware of the power of big data, advertisers are demanding hard, quantitative data on their campaigns. Increasingly, campaigns are now linked to outcomes. These are predetermined and tested against the results, and payments are made to advertising agencies based on the success of these campaigns, which are becoming

far more cost-effective.

Social media companies are becoming increasingly important website publishers. Compared to commercial

broadcasters, these companies have one important difference – they have valuable data on their consumers, which they are monetising in a big way. Although consumers are happy to share data with companies operating in the digital economy, they are most unhappy when these companies disrespect their wishes for privacy. On

the other hand, many companies involved in big data analytics are disappointed with the results. So a better

system could be a win-win situation for both the demand and the supply side.

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While online sales have been growing at around 20-30% annually, the overall market share was still under 10% of the overall market in early 2015. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of the reasons for purchasing online.

There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that

operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.

E-Banking

Australians are one of the world’s biggest users of online banking. EFT (electronic funds transfer) is very popular in Australia, and the BPAY consortium, owned by Australia’s Big Four banks, is widely used to pay

bills. However, the more consumer-driven developments such as m-banking took longer to emerge. After decades of procrastination, and ultimately pushed by development from companies such as Apple and Google, the era of m-payments has now taken off in a big way, with all four banks now facing breakneck growth in m- payments. Further expansions are expected in other sectors of m-banking as smartphones and tablets are quickly becoming customers’ preferred way to interact with their banks. By the end of 2015 it is expected that m-banking will have overtaken the online banking in the number of transactions done electronically.

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Table of Contents

1. The E-Commerce and M-Commerce Markets

1.1 Global e-commerce market

1.1.1 The digital commerce evolution

1.1.2 A different approach to employment

1.1.3 Omni-channel retailing

1.1.4 Global e-commerce market statistics

1.1.5 Leading B2C e-commerce players

1.2 Key e-commerce insights

1.2.1 Underlying trends

1.2.2 E-payments

1.2.3 Content Delivery Networks (CDNs)

1.2.4 Cloud computing and e-commerce

1.2.5 Security concerns

1.3 E-books and e-newspapers

1.3.1 Digital e-readers/e-books

1.3.2 The challenging newspaper publishing sector

1.4 Internet banking (E-banking)

1.4.1 The changing face of e-banking

1.4.2 Banks under e-pressure

1.4.3 Bitcoin

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1.5 Global m-commerce market

1.5.1 M-commerce buzzword: SoLoMo

1.6 Key m-commerce insights

1.6.1 M-payments

1.6.2 M-banking

1.6.3 Mobile auctions

1.6.4 Mobile location shopping and marketing

1.6.5 Mobile vouchers, coupons and loyalty cards

1.6.6 Mobile advertising

2. Advertising and Marketing in the Digital Age

2.1 Market summary

2.2 Market insights

2.2.1 Changes in internet advertising

2.2.2 The effect of big data on the advertising industry

2.2.3 Online advertising does not improve the overall result for advertisers

2.2.4 Mobile advertising

2.2.5 Mobile Location-Based Advertising (MLBA)

2.2.6 TV advertising

2.2.7 Digital ad exchanges

2.2.8 A multi-screen approach gains attention

2.3 Key online advertising categories

2.3.1 In-game advertising

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2.3.2 Social network advertising

2.3.3 Online video advertising

2.3.4 Search engine advertising

2.4 Internet media companies – selected insights

2.4.1 Overview

2.4.2 Google – advertising revenues continue to grow

2.4.3 Yahoo – digital display ad revenues slump

2.4.4 Hulu – an unusual dual revenue model

2.4.5 Facebook – prepared to operate in different markets

2.4.6 Amazon’s rising threat

2.5 Consumers in focus

2.5.1 Consumers will lead the way

2.5.2 Consumers react to privacy misuse by Internet companies

2.5.3 Consumers are the serfs of the feudal internet companies

3. The Digital Economy drives Sector and Industry Transformations

3.1 Introduction

3.2 How to better balance the Federal Budget?

3.2.1 May Budget 2015

3.3 The digital economy – what is at stake?

3.3.1 The size of the digital economy

3.3.2 The effects of the digital economy are all around us.

3.3.3 Commercial Sectors

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3.3.4 Global competition

3.3.5 Healthcare

3.3.6 Education

3.3.7 ICT Investments needed

3.4 Lack of vision – politicians absorbed by costs of ageing economic models

3.5 Government misses out on developing a smart economy

3.6 Australia’s two-tiered economy

3.7 Australia’s digital transformation is underway

3.7.1 National Broadband Infrastructure

3.7.2 Cloud computing, Big Data, M2M

3.7.3 The need for digital productivity

3.8 Developed economies not ready for an ICT-driven recovery

3.9 ICT tools can provide $8 billion of annual savings

3.10 Transformation based on smart infrastructure

3.11 Selected Industry and sector transformations

3.11.1 Government Transformation

3.11.2 Digital Technology transforming the mining sector

3.11.3 Transformation of the energy market

3.11.4 Digital economy transforming the banking industry

3.11.5 Omni-channel changing Retailing

3.11.6 Book Industry

3.11.7 The transformation of the disability sector

3.12 Statistical information and economic benefits

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3.12.1 The impact on the economy

3.12.2 The thousands of unreported benefits of high-speed infrastructure

3.12.3 Digital Australia – statistical findings

3.13 Secrecy and incompetence undermining the digital economy

3.13.1 Dysfunctional policies

3.13.2 TPP – secrecy in politics continue

3.13.3 Data retention policy – more risks than gains?

4. Business Market - Trends and Statistics

4.1 Market statistics and surveys

4.1.1 Businesses underusing digital tech

4.1.2 Government lags in digital leadership

4.1.3 Deloitte: digital economy to hit $139 billion by 2020

4.1.4 Digital marketing survey

4.1.5 Costs still hampering digital enterprises.

4.1.6 SMEs are driving the digital economy

4.1.7 Digital economy – business internet income

4.1.8 Digital engagement SMEs

4.1.9 Sensis e-Business Report – 2014

4.1.10 e-trade index

4.2 Smart Farming

4.2.1 Smart Farm Armidale

4.3 The mining sector

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4.4 SmartICT

5. Online Retailing - Trends and Statistics

5.1 A snapshot of the retail industry

5.1.1 Statistical Overview

5.1.2 ICT spend in retail sector

5.2 Market Surveys and statistics

5.2.1 eWAY Q1 2015 Online Retail Report

5.2.2 Consumers in the digital economy

5.2.3 NAB Online Retail Sales Index

5.2.4 Boomerang browsing

5.2.5 Sunday shopping

5.2.6 Over-65s go shopping online

5.2.7 Low digital commerce adoption for retailers

5.2.8 Online shoppers becoming more critical

5.2.9 ABS: Online business reached $246.4bn

5.2.10 Online shopping sales to reach $25bn by 2015

5.2.11 Internet e-tailing to continue rises towards 2020

5.2.12 Spending online to grow as tablet and smartphones uptake increases

5.2.13 Omni-channel communication with customers

5.3 Trends and Developments

5.3.1 Australia still waiting for in-store e-shopping - Analysis

5.3.2 Omni-channel Retailing

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5.3.3 Funky Retail

5.4 Key players

5.4.1 Westfield

5.4.2 Amazon

5.4.3 The Kogan store

5.4.4 Woolworths

5.4.5 carsales.com.au

5.4.6 Surfstitch

5.4.7 Mnemon

5.4.8 Alibaba

5.5 Online auctions

5.5.1 eBay

5.5.2 Quicksales

5.5.3 Gumtree

5.6 The Coupon Market

5.6.1 Overview

5.6.2 Major players

6. E-Banking

6.1 The banking sector

6.2 Trends and Developments

6.2.1 Business embracing electronic payments

6.2.2 Cashless Australia

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