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Frost & Sullivan: Technology Key in Transforming Meetings and Events

7 pages
Frost & Sullivan: Technology Key inFrost & Sullivan: Technology Key in Transforming Meetings and Events PR Newswire MOUNTAIN VIEW, California, Nov. 21, 2013 - Event management software, mobile apps and social tools improve $565 billion industry New research from Frost & Sullivan into the meetings and events industry identifies meetings technology — including booking management software, mobile applications (apps) and other support mechanisms in the planning process — as key opportunities for developing engaging and cost-effective events. The research quantifies the significance of the meetings and events industry and explores the role of new technology and how it can be used to improve ROI. Healthy and Dynamic Meetings and Events Industry Using quantitative research methods and direct input from almost 14,000 industry participants, Frost & Sullivan values the global meetings and events industry at $565 billion in 2012. This figure represents 5 million meetings and more than 500 million attendees worldwide. Spending on meetings and events by businesses, as a proportion of their overall revenue, is estimated at slightly more than 1 percent. With the Global 2000's revenue of approximately $36 trillion, this means the world's largest companies cumulatively spend $396 billion on meetings and events per year alone. Associations, mid-sized companies and other organizations comprise the remainder of the $565 billion in meetings and events spend.
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Frost & Sullivan: Technology Key in Transforming Meetings and Events

PR Newswire

- Event management software, mobile apps and social tools improve $565 billion industry

New research from Frost & Sullivan into the meetings and events industry identifies meetings technology — including booking management software, mobile applications (apps) and other support mechanisms in the planning process — as key opportunities for developing engaging and cost-effective events.  The research quantifies the significance of the meetings and events industry and explores the role of new technology and how it can be used to improve ROI. 

Healthy and Dynamic Meetings and Events Industry