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'Tat's Life' for Souvenir-mad Brits
PR Newswire
CHESTER, England, July 11, 2012
CHESTER, England
July 11, 2012
/PRNewswire/ --
Brits spend over £1 billion on 'tat' each year
Average Brit spends £26 on souvenirs during a holiday
Brits like to buy a memento or two whilst on holiday to remind them of a good
trip but new research from price comparison travel website TravelSupermarket
has revealed Brits now spend over £1.2 billion* on holiday souvenirs each year.
The staggering sum is based on the average Brit spending £26* on souvenirs
whilst on holiday.
The research revealed that Londoners are the worst culprits when it comes to
splashing the cash on sticks of rock and snow globes, spending £30 on average,
followed by those from
who part with £29 on items such as stuffed
donkeys, local tipples and fridge magnets. Those in
and Humber are
more conservative, spending just £21 each.
TravelSupermarket's travel expert Bob Atkinson said:
"If you're lured
into buying things just because they're sold at all the tourist stalls, resist. Or at
least limit yourself. It's easy to get carried away whilst on holiday and spend
money on pricey souvenirs - but it really is worth thinking about whether you, or
the loved one you're buying for, will have use for it at home.
"Of course it's nice to bring back items that remind you of your travels, but not
all of them are really that useful or memorable. Why not consider items that
have been made and produced locally in your destination and which help to
sustain local jobs and incomes. This all helps in making a difference, especially
in developing countries. You then get a souvenir that is more unique with a feel
good factor for your expenditure to boot."
For further information and some interesting facts about the holiday habits of
Brits, check out our Brit's Abroad video.
Notes to editor:
* Based on the average amount Brits spend on souvenirs multiplied by the adult
population of the UK - ONS data 2010
**Opinium Research carried out an online survey of 2,014 UK adults on behalf
of aged 18+ from 27 to 30 April 2012. Results have
been weighted to nationally representative criteria
About is an online comparison service where
customers can find the best value travel options for their needs and purchase
over the internet. The website compares flights, car hire, hotels, cruise,
package holidays plus dynamic packaging by searching hundreds of travel
websites. The information supplied is unbiased and is designed to save the
customer time and money.
The site thrives on offering its users accurate real time availability by taking
information directly from suppliers such as Opodo, British Airways, Thomas
Cook, First Choice, Radisson, Sol Melia, easyCar, Auto-
and many more,
ensuring users are presented the best possible price at all times. It searches:
Over 650 scheduled, low cost and charter airlines from 39 individual suppliers
Over 200,000 individual hotels from over 42 individual hotel suppliers
Over 200 individual car hire providers from over 21 suppliers
1,000s of individual package holidays from over 34 suppliers
Additionally, also compares prices on travel insurance
and on airport car parking. is part of the Group PLC. is a website where consumers can
compare personal finance products, save money and apply online. The website
has several service areas including personal loans, credit cards, mortgages,
current accounts, savings accounts, motor insurance, home insurance, travel
insurance, health insurance, mobile phones, broadband and shopping.
For further press information contact:
Emma Morris
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