Publisher Marketing
Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:
- Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.),
- Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
- Newsletters: Entrepreneur Daily: 156K Active Subscribers
- Book of the Week: 21.1K Active Subscribers
- Franchise: 48K
- Entrepreneur.com-15MM Social Followers
Additional Publisher Marketing:
- Book launch advertising in Entrepreneur print and digital magazine
- Email campaign to minimum 340K Entrepreneur subscribers
- Featured as “Entrepreneur Book Of The Month” in August 2022 on Entrepreneur.com and Entrepreneur.com/bookstore
- Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
- Book cover and text links within related articles and channels on Entrepreneur.com
- Content campaigns shared via Entrepreneur's social networks (13+ million engaged)
- Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing
- Livecast event on book launch day with over 25 influencers offering bonuses with purchase. Each will promote to their list, giving us over 1m person reach.
- Create targeted social media campaign with give-away promotions for 14 days prior to launch
- Promote to our list of 100k
- A minimum of 12 podcast interviews with influencers in entrepreneur space leading up to and during the launch for pre-book sales
- Clubhouse interview in Breakfast with Champions Club with over 160k followers
- Development of book bonus bundle packages to encourage multiple book sales
- Featured on all social media platforms, with a total reach of 1.3 million.
- Facebook – 1.1 million followers
- LinkedIn – 6,480 connections
- Instagram @kwalshphillips – 17,500 followers
- Twitter @kwalshphillips – 26,400 followers
- Email list – 100k subscribers
- Clubhouse – 18,000 subscribers
- Facebook Sales Strategies Podcast– 10,000 downloads/month
Author’s other books listed here:
https://www.amazon.com/Kim-Walsh-Phillips/e/B071VVGDF6%3Fref=dbs_a_mng_rwt_scns_share
- Instagram remains one of the most popular apps in the world with 2.35 billion active users per month
- Target an engaged audience that is able to identified by individual preferences, likes, and interests
- Instagram users spends an average of 2 hours a day on social media and is composed of 60% users age 18 to 34 years old
- Instagram has 170 million users in the U.S. and also a very large international following with the most users being from India
- The new edition has an updated 21-day-build-a -following strategy that work with the newest algorithm changes
- New content creation formula that simplifies how to create effective, engaging content that attracts your ideal client
- Proven strategies on how to uncover who your right-fit customers are and how to find them easily on Instagram
Acknowledgments
Introduction
Chapter 1: Questions, Questions: Understanding the Why of Instagram
Chapter 2: First Things First: Creating a Solid Foundation
Chapter 3: Putting on Your Fancy Pants Outfit: Developing Your Instagram Brand
Chapter 4: Starring You: Leveraging Instagram for Premium Positioning
Chapter 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following
Chapter 6: All About the ROI: Turning Posts into Profits
Chapter 7: Building Trust with Your Instagram Tribe
Chapter 8: Cha-Ching! Driving Sale After Sale from Your Instagram Page
Chapter 9: Your Instagram Product Launch Formula
Chapter 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame
Chapter 11: The Final Word: Magical Results!
About the Author
Index