Frost & Sullivan: A 10 Percent Yearly Rise in the Price of Branded Drugs Keeps the Indonesian NSCLC Drugs Market Afloat PR Newswire JAKARTA, Indonesia, June 6, 2012 - Higher Numbers of Smokers Keep the Patient Pool from Shrinking JAKARTA, Indonesia, June 6, 2012 /PRNewswire/ -- Branded NSCLC drugs in Indonesia cost almost three times as much as generic drugs. Their high prices are expected to compensate manufacturers for the decline in sales volumes, as generics is the first line and often, the only form of drug treatment for NSCLC in Indonesia. New analysis from Frost & Sullivan (http://www.pharma.frost.com), The Non- small Cell Lung Cancer Drug Market in Indonesia, finds that the market earned revenues of $16.0 million in 2010 and estimates this to reach $26.0 million in 2015. Branded drugs are sold at price-per-cycle and their volumes drop when the price-per-cycle crosses $850. As the price-per-cycle of generic drugs has not reached the $850 mark yet, their volume is expected to continue rising. The prices of both generic and branded NSCLC drugs could see a spurt along with the increase in transportation and oil costs, since active pharmaceutical ingredients (APIs) are generally imported. However, the market will be sustained by the increasing incidence of NSCLC caused by the high rates of smokers. "The percentage of adult male smokers has increased from 53 percent in 1995 to 66 percent in 2010; and while only 4.