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Publié par | frost-sullivan |
Publié le | 10 décembre 2013 |
Nombre de lectures | 10 |
Langue | English |
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PR Newswire
AUCKLAND, New Zealand, Dec. 11, 2013
- Mainstream activities include mobile media, social networking, online shopping, video and music access
64% of New Zealanders aged between 15 and 65 currently own a smartphone, and ownership levels are expected to grow strongly reaching 90% penetration in 2018. Android (64%) leads over the Apple iOS (24%) as the preferred operating platform. As smartphone suppliers continue to improve their functionality at cheaper price points, Apple's market share is predicted to drop further over the next few years.