Mega Trends Overview of the Global Food & Beverage Industry Value Chain PR Newswire MOUNTAIN VIEW, California, June 12, 2012 - Frost & Sullivan hosts complimentary webinar discussing how to convert external global mega trends into effective growth strategies MOUNTAIN VIEW, California, June 12, 2012 /PRNewswire/ -- WHEN: On demand LOCATION: Online, with free registration SPEAKERS: Christopher Shanahan, Global Program Manager for Frost & Sullivan's Food & Beverage practice Within the global food & beverage industry value chain, mega trends like globalization & changing economics, health & wellness issues, food safety issues and sustainability issues are expected to have a direct impact on the market's growth and performance. Frost & Sullivan expects that companies that address the growing demand for healthy and safe products within a global market and product strategy and that adopt an all-encompassing sustainability strategy will emerge as the leaders of the food & beverage industry. In this presentation, all four mega trends mentioned above will be examined, particularly addressing challenges centered on helping consumers be "green," "safe" and "health" and consumer's willingness to pay for quality products. Additionally, recommendations that will help companies generate, evaluate and implement effective strategies to address these trends will be discussed.