Perrier-Jouët Unveils "Belle Epoque Florale Edition by Makoto Azuma" in Japan, the First Designed Limited Edition of Belle Epoque Since Emile Gallé in 1902

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• Publié par: champagne-perrier-jouet
• Nombre de lectures: 20
• Langue: English

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Perrier-Jouët Unveils "Belle Epoque Florale

Edition by Makoto Azuma" in Japan, the First

Designed Limited Edition of Belle Epoque

Since Emile Gallé in 1902

PR Newswire

TOKYO, July 13, 2012

TOKYO

,

July 13, 2012

/PRNewswire/ --

Last night marked a new historical event for Perrier-Jouët champagne House,

with the international unveiling of

Perrier-Jouët Belle Epoque Florale Edition by

Makoto Azuma

- the first designed Limited Edition of cuvee Belle Epoque, since

the creation of its iconic anemones by Emile Gallé in 1902. The launch event

took place in

Japan

, which has a strong historical relationship with the luxury

house.

To view the Multimedia News Release, please click:

https://www.multivu.com/mnr/56570-champagne-perrier-jouet

Created by a renowned floral Japanese artist Makoto Azuma*,

Belle Epoque

Florale Edition

is a reverential homage to Emile Galle's famous Art Nouveau

design. This was originally inspired by Japanese art culture, and has become the

iconic image of Perrier-Jouët artistic heritage through its prestige cuvee.

Challenging the aesthetic boundaries, Makoto Azuma created a unique

combined artwork, made of a single delicate botanical arabesque dotted with

white Japanese anemones. These recall the original 1902 design, which is

further reinforced with a handcrafted motif of golden flowers on the bottle of

Belle Epoque 2004**, carefully selected by Cellar Master Hervé Deschamps.

The artist explains:

"I wanted to make something extraordinary, taking

inspiration from the sensation of champagne inside the mouth, and the delicate

movement of the ivy and leaves with a special attention and tribute given to

Emile Gallé's anemones."

The unique Limited Edition was revealed as part of a very exclusive

international event attended by over 150 media and VIP guests, at the most

beautiful and traditional Japanese Happoen-garden at the heart of

Tokyo

city.

Guests enjoyed an elegant and imaginative exhibition, telling the story of both

Emile Gallé and Azuma Makoto in a creative and contemporary way. Amongst

the stars attending the event were local Japanese celebrities such as actress

Miki Maya, top model Ai Tominaga, Music producer Verbal, and musician

Tomoyasu Hotei, as well as other international VIPs including Chinese Haute-

Couture designer Wendy Yip and Hong-Kong Fashion Designer Dorian Ho,

socialite Kennis Tai and actress Isabel Leung.

Commissioning Japanese artist Makoto Azuma came as a natural choice for

Perrier-Jouët; Emile Gallé chose white Japanese anemones for its original design

in 1902 because of his passion for botany but also his admiration for Japanese

art that draws inspiration from the primal force of nature, the true spirit of the

Art Nouveau movement.

Lionel Breton, Chairman & CEO Martell Mumm Perrier-Jouët explained:

"

Makoto Azuma and Perrier-Jouët share the same values of tradition, passion

for Nature, and genuine originality and we are delighted to have found in M.

Azuma the Emile Gallé of modern times through his unique creation."

From the specific choice of flowers, to the endless series of adjustments and

motif on the bottle itself,

Belle Epoque Florale Edition

perfectly expresses the

luxurious and craftsmanship cues of Perrier-Jouët, whilst delivering a

contemporary vision of beauty.

Perrier-Jouët Belle Epoque Florale Edition will be available only in very

limited quantities worldwide from September onwards, in the most

exclusive outlets in Perrier-Jouët main distribution markets at an

average RSP of 300 euros.

To access the event images and relevant PR materials, please go

to: http://digitalpressroom.perrier-jouet.com

Editor's note:

About Perrier-Jouët

Perrier-Jouët is the most exclusive luxurious House of Champagne, which has

been crafting wine since 1811. Benefiting from an exceptional vineyard,

Perrier-Jouët is known for the finesse of its wines, fashioned with the expertise

of just seven cellar masters in 200 years history.

For more information, please visit

http://www.perrier-jouët.com

or

http://www.facebook.com/champagne.PerrierJouet

or

http://www.twitter.com/Perrier_Jouet

or with Instagram @perrierjouet

About Makoto Azuma*

Born in 1976, Makoto Azuma grew up in the country and became a guitarist in

a rock band before falling in love with floral art. In 2002 he opened "Jardin des

Fleurs", an haute couture floral workshop in

Tokyo

, then from 2005 he

developed his activities internationally. Exploring every facet of flowers and

plants, Azuma worked with them in a "bespoke" spirit, elevating them to the

heights of a work of art. He expresses this philosophy in his extraordinary

creations, combining his personal and resolutely contemporary vision with the

time-honoured Japanese art. His works have gained acclaim at his exhibitions,

events and performances across the world, at Colette and the Cartier

Foundation for Contemporary Art in

Paris

, and at the NRW Forum in

Dusseldorf

.

Perrier-Jouët Belle Epoque Vintage 2004**

For this special edition, Perrier-Jouët Hervé Deschamps chose the 2004 vintage

as the perfect expression of an exceptional year, and of the distinctive style of

Perrier-Jouët; floral, stylish and diamond-cut.

Please enjoy Perrier-Jouët responsibly

Video: https://www.multivu.com/mnr/56570-champagne-perrier-jouet