Stop, Watch And Cheer! PR Newswire LONDON, July 10, 2012 LONDON, July 10, 2012 /PRNewswire/ -- How businesses and staff can watch and work during the Olympics this summer Zookeepers, office staff, shop workers and King Henry VIII* are among thousands of sports fans who will Stop, Watch and Cheer as they celebrate Olympic moments at work this summer. More than 2,500 hours of live Olympic's 2012 coverage will be shown over 17 days of the Games, most of it during working hours. According to TV Licensing, many workplaces are planning ahead, allowing staff to Stop, Watch and Cheer Team GB. "While it won't be possible for every business, if staff want to enjoy the Games, they could talk to their managers to identify key televised Olympic events when they are allowed to stop work, gather around a licensed TV or computer to watch history in the making, and cheer on great sporting achievements," said Elly Button, spokesperson for TV Licensing. Dr David Fletcher, Director of the Sport Psychology Support Service at Loughborough University, explained why the Olympics provides an opportunity to build team spirit at work. "We all feel more motivated when we are part of a team and research shows that raising morale can increase productivity and boost good will. We're currently psychologically preparing some of Britain's athletes for the Games, but similar motivating strategies can be used in any workplace.