The Only Way is… Benidorm? PR Newswire LONDON, July 6, 2012 LONDON, July 6, 2012 /PRNewswire/ -- - Forgotten Costa Brava town makes sterling comeback in summer fashion stakes - Often derided as a cheap and tacky 'Brits abroad' type holiday resort, the Benidorm stereotype has been cemented by the satirical and tongue-in-cheek ITV1 show starring Johnny Vegas - but new research released today by online fashion retailer Very.co.uk could go a considerable way to changing perceptions. With the exception of the Cote D'Azur (and super-glam sun-kissed destinations such as St Tropez, Cannes and Nice), Benidorm tops the list of the 'fashion suitcase spend' resort league table - as young British women heading there this summer are planning to take a whopping £664 worth of clothes, heels, swimwear and accessories with them. Based on responses of 1,000 women aged between 18-35, the research revealed the average suitcase value for Europe-bound Brits to be £580. The value per resort is as follows: 1/. Cote D'Azur - £691 2/. Benidorm - £664 3/. Tenerife - £655 4/. Bodrum - £654 5/. Rhodes - £645 6/. Gran Canaria - £617 7/. Ibiza - £603 8/. Fuengerola - £602 9/. Alicante - £558 10/. Algarve - £542 And then there's the specifics regarding what's actually being packed. The blueprint for the average case contains: 4 x daytime dresses 3 x casual footwear (e.g.