1 FACT SHEET ABOUT MASSIVEGOOD MASSIVEGOOD is a movement powered ...

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1 FACT SHEET ABOUT MASSIVEGOOD MASSIVEGOOD is a movement powered ...
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1
FACT SHEET
ABOUT MASSIVE
G
O
O
D
MASSIVE
G
O
O
D
is a movement
powered by ordinary individuals
who wish to do good easily,
quickly and inexpensively.
MASSIVE
G
O
O
D
gives travelers the choice to make a micro-contribution
of 2 dollars to help fight
HIV/AIDS, tuberculosis and malaria, and
to help improve the health
of mothers and children in
developing countries, all through a simple click when they make their travel reservations.
MASSIVE
G
O
O
D
brings together
GOOD-doers with people who need help the most
.
MASSIVE
G
O
O
D
lets people
help save lives while living their lives
.
MASSIVE
G
O
O
D
helps people
make their travel more meaningful
.
ABOUT THE LAUNCH OF THE MOVEMENT
MASSIVE
G
O
O
D
launches
with a series of three events in New York City:
1.
February 26, 2010
:
MASSIVE
G
O
O
D
was presented at the opening luncheon of the New York
Travel Show to approximately 400 journalists and representatives of the travel industry.
2.
March 2, 2010
: The
MASSIVE
G
O
O
D
Studio was
held at the Esquire Soho Mews. A song co-
written by Grammy-winning performers David Guetta and Will.I.Am, featuring celebrated South
African singer Yvonne Chaka Chaka, as the anthem for the global movement. The song will
distributed over the internet once its production is finished.
The event also featured the premiere of ―Masterpieces,‖ a 1-minute film by Spike Lee featuring
Mary J. Blige, Samuel L. Jackson, Susan Sarandon, Paul Auster and Brian Greene, that was
made to illustrate the fact that many small things put together can create
MASSIVE
G
O
O
D
.
3.
March 4, 2010
:
MASSIVE
G
O
O
D
launches officially at the United Nations, where world leaders
from the public and private sectors and civil society will gather to talk about the importance of
initiatives like
MASSIVE
G
O
O
D
in innovative finance for health.
His Excellency Ban Ki-moon
,
United Nations Secretary-General, and
President Bill Clinton
, founder of the William J. Clinton
Foundation and 42
nd
President of the United States, are the first to ―click‖ on
MASSIVE
G
O
O
D
.
The event is followed by a press conference with
Philippe Douste-Blazy
, Chairman of the
Millennium Foundation and of UNITAID, Special Advisor for Innovative Finance for
Development to the United Nations Secretary-General,
Raymond Chambers
, Special Envoy
for Malaria United Nations for the United Nations Secretary-General,
William Maloney
, CEO of
the American Society of Travel Agents,
Jorge Bermudez
, Executive Secretary of UNITAID, and
Bernard Salomé
, Managing Director of the Millennium Foundation.
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