No B.S. Marketing to the Affluent
200 pages

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No B.S. Marketing to the Affluent


Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus
200 pages

Vous pourrez modifier la taille du texte de cet ouvrage


Author Marketing
Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars
  • Two-month promotional plan in KIC media that include:
  • 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list
  • Teleseminar event around the book's release date
  • Promotion/Communication at KIC's Fall InfoSummit and their Spring SuperConference events

    Author backed marketing efforts include:
  • Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers
  • Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs

    Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on (audience 14 million unique visitors per month)
  • Book excerpts shared on to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on
  • Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
  • Identifies and provides in-depth market research AND marketing strategies for today’s up-and-coming affluent market—half the work is done!
  • Globally and specifically defines the affluent market and market strategies
  • Clearly outlined sales strategies and tools designed to help businesses adapt in the coming years by tapping into the affluent consumer segment(s) and gives examples of companies already doing so
  • Teaches readers how to master the Business Trifecta®: The Magic Formula for Marketing to the Affluent
  • Presents a blueprint for Story Selling through various media and for countless products and services that the affluent actually want
  • Emphasizes the importance of choosing your words and prices carefully to perfectly target your ideal affluent “tribe”

    Book I: Who Are These People Who Have All the Money?
  • Chapter 1: Why You MUST Move—Now

  • Chapter 2: Who ARE These People, Anyway?

  • Chapter 3: The Ultra-Rich: Different From You and Me

  • Chapter 4: The Question Freud Couldn’t Answer

  • Chapter 5: Boys Will Be Boys, No Matter Their Age

  • Chapter 6: Marketing to Affluent LGBTQ Consumers

  • Chapter 7: Affluent Boomers’ Spending Boom

  • Chapter 8: Those Who’ve Gone From Poor to Rich

  • Chapter 9: The ¾-Full Glass

  • Chapter 10: Peer Deep into Their Souls

  • Chapter 11: The Affluent E-Factos

  • Book One Summation

  • Book II: What Are They Spending Their Money On?
  • Chapter 12: What Are You a Merchant Of?

  • Chapter 13: Value in the Eye of the Beholder

  • Chapter 14: Stop Selling Products and Services

  • Chapter 15: Indulgences

  • Chapter 16: Spending on People

  • Chapter 17: Money Spent on Bling

  • Chapter 18: Money Spent at Home

  • Chapter 19: Entertainment Spending and the Experience Economy

  • Chapter 20: Money Spent on Liberty

  • Book Two Summation

  • Book III: How Can I Get Them to Give Me Their Money?
  • Chapter 21: Connecting with the Affluent Customer You Want

  • Chapter 22: Affluent Consumer Entrapment

  • Chapter 23: Using Direct Mail to Reach the Affluent

  • Chapter 24: Using Social Media to Reach the Affluent

  • Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing

  • Chapter 26: Using Client Hero Stories

  • Chapter 27: You Need to Choose Your Words Carefully

  • Chapter 28: You Need to Choose Your Prices Carefully

  • Book Three Summation

  • Book IV: Examples
  • Book Four Preface: You Have to See It to Believe It

  • Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients

  • Chapter 30: How an Orthodontist Rose Above All Competition

  • Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients

  • Chapter 32: Money Spent and Education

  • Chapter 33: How an Optician Repositioned His Business to Attract the Affluent

  • About the Author




    Publié par
    Date de parution 18 juin 2019
    Nombre de lectures 0
    EAN13 9781613084014
    Langue English

    Informations légales : prix de location à la page 0,0045€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.