No B.S. Marketing to the Affluent

Description

Author Marketing
Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars

Two-month promotional plan in KIC media that include:

5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list

Teleseminar event around the book's release date

Promotion/Communication at KIC's Fall InfoSummit and their Spring SuperConference events

Author backed marketing efforts include:

Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers

Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)

Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts

Instagram spotlight campaign featuring case studies in the book

Identifies and provides in-depth market research AND marketing strategies for today’s up-and-coming affluent market—half the work is done!

Globally and specifically defines the affluent market and market strategies

Clearly outlined sales strategies and tools designed to help businesses adapt in the coming years by tapping into the affluent consumer segment(s) and gives examples of companies already doing so

Teaches readers how to master the Business Trifecta®: The Magic Formula for Marketing to the Affluent

Presents a blueprint for Story Selling through various media and for countless products and services that the affluent actually want

Emphasizes the importance of choosing your words and prices carefully to perfectly target your ideal affluent “tribe”
CONTENTS

Book I: Who Are These People Who Have All the Money?

Chapter 1: Why You MUST Move—Now

Chapter 2: Who ARE These People, Anyway?

Chapter 3: The Ultra-Rich: Different From You and Me

Chapter 4: The Question Freud Couldn’t Answer

Chapter 5: Boys Will Be Boys, No Matter Their Age

Chapter 6: Marketing to Affluent LGBTQ Consumers

Chapter 7: Affluent Boomers’ Spending Boom

Chapter 8: Those Who’ve Gone From Poor to Rich

Chapter 9: The ¾-Full Glass

Chapter 10: Peer Deep into Their Souls

Chapter 11: The Affluent E-Factos

Book One Summation

Book II: What Are They Spending Their Money On?

Chapter 12: What Are You a Merchant Of?

Chapter 13: Value in the Eye of the Beholder

Chapter 14: Stop Selling Products and Services

Chapter 15: Indulgences

Chapter 16: Spending on People

Chapter 17: Money Spent on Bling

Chapter 18: Money Spent at Home

Chapter 19: Entertainment Spending and the Experience Economy

Chapter 20: Money Spent on Liberty

Book Two Summation

Book III: How Can I Get Them to Give Me Their Money?

Chapter 21: Connecting with the Affluent Customer You Want

Chapter 22: Affluent Consumer Entrapment

Chapter 23: Using Direct Mail to Reach the Affluent

Chapter 24: Using Social Media to Reach the Affluent

Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing

Chapter 26: Using Client Hero Stories

Chapter 27: You Need to Choose Your Words Carefully

Chapter 28: You Need to Choose Your Prices Carefully

Book Three Summation

Book IV: Examples

Book Four Preface: You Have to See It to Believe It

Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients

Chapter 30: How an Orthodontist Rose Above All Competition

Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients

Chapter 32: Money Spent and Education

Chapter 33: How an Optician Repositioned His Business to Attract the Affluent

About the Author

Index

Sujets

• Livres
• Ressources professionnelles
• Entrepreneurship
• Small business
• Direct
• Research
• Management
• Marketing

Informations

• Publié par: Entrepreneur Press
• Date de parution: 18 juin 2019
• Nombre de lectures: 0
• EAN13: 9781613084014
• Langue: English

Exrait