Emojis : étude sur leur utilisation

Description

Pourquoi utiliser les Emojis ? Quels sont les plus utilisés par les francophones et sur chaque réseau social, Facebook, Twitter et Instagram ?

Informations

• Publié par: Fil_actu
• Publié le: 06 mai 2015
• Nombre de lectures: 3
• Langue: English

Extrait

SwiftKey Emoji Report April 2015

ONE BILLION EMOJI SwiftKey analyzed more than one billion pieces of emoji data across a wide range of categories to learn how speakers of 16 diFerent languages and regions use emoji. The Indings in this report came from an analysis of aggregate SwiftKey Cloud data over a four month period between October 2014 and January 2015, and includes both Android and iOS devices.

This report will analyze languages and language variants (eg US vs Latin American Spanish) across 60 emoji categories. The Irst section identiIes ‘language leaders’ for each category, then compares emoji usage between English language speakers, sentiment across emoji and languages, and lists the most over-indexed emoji for the US.

This is followed by a breakdown of the more interesting categories, including a look how the leaders of each category compare to the average, visual representations of the data, and additional data on other categories not yet mentioned.

Note: as there are over 800 emoji, the frequency of any individual emoji is often small. The numbers referenced below (e.g. 0.29%) represent how often each emoji is used out of all emoji usage.

Findings of note: ●Canadiansscore highest in emoji categories some may consider to be more American (money, raunchy, violent, sports) ●Frenchusefour timesas many heart emoji than other languages, and it’s the only language for which a ‘smiley’ is not #1 ● Flowers and plants emoji are used at more than4Xthe average rate byArabicspeakers ●Russianspeakers usethree timesas much romantic emoji than the average ●Australia’semoji use characterizes it as the land of vice & indulgence, usingdoublethe average amount of alcohol-themed emoji, 65% more drug emoji than average and leading for both junk food and holiday emoji ●Americanslead for a random assortment of emoji & categories, including skulls, birthday cake, fire, tech, LGBT, meat and female-oriented emoji

Background on SwiftKey: SwiftKey Keyboard is the 'mind-reading' hit keyboard app for iPhone and Android known for learning and predicting your favorite words, phrases and emoji – sometimes with creepy accuracy. SwiftKey users have saved nearly two trillion keystrokes and more than 23,000 years in combined typing time. Founded in London in 2008, SwiftKey's technology is now found on more than 250M devices worldwide. Learn more atwww.swiftkey.com.

Media may reach the SwiftKey PR team [e-mail]

Download SwiftKey here:

TABLE OF CONTENTS

Section 1: Category analysis - page 2 Section 2:Diversity & sentiment - page 5 Section 3:Category drill-down - page 8 Section 4:Additional category data - page 16

Emoji Report, April 2015

Section 1: CATEGORY ANALYSIS The emoji data was organized by the 60 categories listed below. When a particular emoji It into more than one category, we chose the one whose context was closest to how we thought the emoji would most often be used.

Traditional emoji ‘faces’ dominate the top two categories, with nearly 60% of all emoji sent. Loving or romantic emoji, alongside hand gestures, round out the top Ive.

1. Happy faces 2. Sad faces 3. Hearts 4. Hand gestures 5. Romantic 6. Other 7. Monkeys 8. Party 9. Holiday 10. Violent

Emoji categories, from most to least used 11. lowers 21. Symbols 31. Plants 41. Reptiles 12. Clocks 22. Junk food 32. Money 42. Buildings 13. Cats 23. Male 33. Clothing 43. Hot weather 14. Mammals 24. unny 34. Pets 44. Sports 15. Body parts 25. People 35. ood 45. Raunchy 16. emale 26. Stars 36. emale-oriented 46. Ocean creatures 17. Booze 27. Transport 37. Moons 47. ïnsects 18. Religious 28. Bird 38. Wedding 48. Geography 19. Music 29. arm animals 39. ruit 49. Drugs 20. Cold weather 30. Words/letters 40. Royalty 50. Household

51. Tech 52. LGBT 53. Outer space 54. Baby 55. Asian food 56. Meat 57. Tools 58. Travel 59. ilm 60. Reading materials

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Hand gestures emale unny Transport arm animals

Happy faces People

Turkish

Russian

lowers Clocks Symbols Male Stars Plants ruit

Arabic

Romance Cold weather

Malaysian

US Spanish

French

Brazilian Portuguese Cats Religious Music Moons

Hearts Wedding

Violent Body parts Money Sports Raunchy Ocean creatures

CATEGORY LEADERS

Canada English

Spain Spanish

Australia English

Party

emale-oriented Royalty Tech LGBT Meat

EMOJI CATEGORIES AS A PERCENT OF ALL EMOJI USAGE

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LatAm Spanish Baby

Holiday Mammals Alcohol Junk food Birds Clothing Pets

Emoji Report, April 2015

US English

Sad faces Monkeys

Emoji Report, April 2015 ENGLISH SPEAKING NATIONS ● Canada scores highest for interests some might consider more ‘American’, including guns & violent emoji (1.52% vs .97% avg), money (.47% vs .25% avg) and raunchy humor (.28% vs . 14% avg). ● Australia’s emoji use seems to characterize it as the land of vice and indulgence, scoring the highest for alcohol (twice the average - .80% vs .41% avg), drugs (70% more than average - . 17% vs .11% avg), holidays (60% more than average - 1.6% vs 1.1% avg) and junk food (nearly twice the average - .68% vs .35% avg). ● The UK only overindexes for wine in this chart, but also stands out for its use of the winking face (twice the average - 2.1% vs 1.1% avg). The British also aren’t a fan of the ‘very American’ peace sign hand gesture (it’s used less than half as often as the average - .22% vs .56% avg).

DIVIDED BY A COMMON LANGUAGE (UK vs US vs Canada vs Australia English)

Percentage of total emoji used in each language that represent the various depicted emoji

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AMERICA America leads the world in use of these emoji

Section 2: DIVERSITY AND SENTIMENT

EMOJI DIVERSITY

Emoji Report, April 2015

Most emoji-savvy languages (those with the biggest emoji vocabulary) ● Malaysian is most emoji-savvy - top 10 emoji make up 37% of all emoji used ● Turkish is least savvy - top 10 emoji make up 57% of all emoji used ● In the US, the top 10 emoji make up 40% of all emoji used

SENTIMENT ● All languages are more positive than negative (in relation to emoji use) ○ Overall 70% positive, 15% negative ● French are the most positive with 86% positive- Malaysian least positive at 60% positive ● US Spanish speakers are the most negative at 22% negative- rench least negative at 7% negative

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1. 2. 3. 4. 5.

EMOJI SENTIMENT

Percentage of total emoji used in each language that represent various emotions

Emoji Report, April 2015

Top 5 overall emoji categories:

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Happy faces (includes winks, kisses, smiles, grins) - 45% Sad faces (includes sad and angry emoji) - 14% Hearts (includes all colors of heart and the broken heart emoji) - 12.5% Hand gestures (includes thumbs up, clapping hands, peace sign, etc) - 5.3% Romantic (includes lipstick kiss mark, love letter, couple kissing) - 2.4%

TOP HAPPY FACES

Emoji Report, April 2015

Percentage of total emoji used in each language that represent various happy emotions

TOP SAD FACES

Percentage of total emoji used in each language that represent party activities

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TOP HAND GESTURES

Percentage of total emoji used in each language that represent hand gestures

Section 3: CATEGORY DRILL-DOWN

Emoji Report, April 2015

HEARTS ●French speakers use heart emoji more than 4X the average, and 3X+ more than the next most ‘heart-y’ language; 55%of emojis sent in rench are hearts (vs 8% in US Englishand US Spanish). rench is the only language for which the leading emoji category isnothappy faces. ○Average: 12.5% ○Least: Malaysian, 4.8%

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HAPPY FACE vs HEART EMOJI

Emoji Report, April 2015

Percentage of total emoji used in each language that represent happy faces or hearts

LGBT ●Americans use LGBT emoji 30% more than the average, with .13% of all emojis sent one of either a rainbow, men holding hands or women holding hands.The US is followed by Canada (also .13% rounded) & Malaysian (.12%) ○Average: .10%. ○Least: Vietnamese .02% and rench at .03%

ROMANCE ●Russian speakers use 3X as much romantic emoji( kiss mark, love letter, couple kissing) than the average, and nearly twice as much as any other language, with 7% of all emoji ‘romantic’. ○Average:2.36% ○Least: Vietnamese at 1.05% and Australian English at 1.4% ○US is slightly less romantic than average at 1.9%

RELIGIOUS ●Brazilian’s use of(Western)religious emoji(prayer hands, church, star in night sky)is more than double the average, with 1.1% of all emojis sent.rench and Arabic speakers use religious emoji ¼ and ½ the average with 0.1% and 0.19%, respectively. ○Average:.39%

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Emoji Report, April 2015 US Spanish, Latin American Spanish andUS English use religious emoji half as much as Brazilians, at .52%, .50% and 50% of the time, respectively.

ROYALTY ●American English emoji users are more than twice as ‘royal’ (crown/princess emoji) as UK English emoji users, and nearly twice the average with .29%. ○Average: .16% ○UK is at .12%

SLEEP ●Malaysians appear to be twice as sleepy as the rest of us, using sleep emoji more than 2X the averageat 1.4% of all emoji sent. ○Average: .60% ○US is slightly sleepier than average at .64% ○Least: rench and Russian with .20% and .27%, respectively

CLOTHING ●Australiauses clothing emoji nearly twice the average rate with .47% ○Average: .25%

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Arabic and Vietnamese speakers use bikini emoji more than 3X as muchas other languages,both at .14%, vs .04% avg(US is .05%).

DRUGS ●Australian English speakers use drug emoji (incl. cigarettes) 65% more than average, with .17%. The pills emoji is their most popular drug emoji. ○Average: .11% ○US is slightly below average for use of drug emoji - .08% ○Least: rench at .07% ○Mushroom emoji are used most by Arabic speakers; needles are used most in Vietnamese (nearly 3X the average) ○Vietnamese doesn’t register for cigarettes (0%)

VIOLENT ●Canadian English speakers are most violent in their emoji usage (1.52%), which is more than 50% higher than the average.Emoji include gun, knife, punching Ist, Ire, explosion, skull, bomb. ○Average: .97% ○US is 50% higher than average at 1.48% 10

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Emoji Report, April 2015 Least: German, .46% US is #1 for the skull emoji (.20% vs .07% average) and îre emoji (.38% vs .17% average)

ALCOHOL ●Australia uses double the average amount of alcohol-themed emoji, with .80% of total usage either beer, wine, or cocktail emoji. ○Average: .41% ○US is slightly higher than average at .50% ○Least - Turkish with .09% and Arabic with .11% ○Brazil and US Spanish are the #1 in beer (emoji) consumption, with .39% each

ALCOHOL EMOJI

Percentage of total emoji used in each language that represent alcohol

MEAT ●The US is twice as meaty in its emoji usage, with double the average (.12%) ○Average: .06% ○Least: rench at .02%

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