Les nouveaux modèles d’accès du livre : cloud, plateformes de streaming  services d’abonnement

Les nouveaux modèles d’accès du livre : cloud, plateformes de streaming services d’abonnement

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Conférence au labo de l'édition le 30 Janvier 2014 avec le
#LabLivre
Justo Hidalgo @24symbols
Hélène Mérillon @youboox
Thomas Salomon @Storyplayr
Rémi Bouton @Rbouton
#1 cultural industry to enter the digital age Music is THE digital laboratory 1998 first commercial MP3 player released 30 Janvier 2014 “ While industry executives initially refused to attribute the early signs this year of digital sales weakness to the consumer's growing appetite for streaming...

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Publié par
Publié le 05 février 2014
Nombre de lectures 103
Langue English
Poids de l'ouvrage 1 Mo
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Les nouveaux modèles d’accès du livre :
cloud, plateformes de streaming
services d’abonnement @labodeledition #LabLivre
Justo Hidalgo @24symbols Hélène Mérillon @youboox Thomas Salomon @Storyplayr Rémi Bouton @Rbouton
               
@RBouton - Labo de l'édition - 30 Janvier 2014
#1 cultural industry to enter the digital age Music is THE digital laboratory
1998first commercial MP3 player released SDMI -: secure digital music initiative (more than 200 IT, consumer electronics, security technology, ISP and recording companies)
1999Napster creates the P2P
2001Apple launch the Ipod + iTunes Music Store 2003
2006Google buys YouTube
2007the Deezer - Iphone – Amazon'sThe year of Kindle 2008Spotify is on air
2009Apple removes the DRM on music 2013Digital represents around 50 % of the global music market mainly download 2014Streaming becomes the main model ?
@RBouton - Labo de l'édition - 30 Janvier 2014
“ While industry executives initially refused to attribute the early signs this year of digital sales weakness to the consumer's growing appetite for streaming...
@RBouton - Labo de l'édition - 30 Janvier 2014
… in the second half of the year many were conceding that ad-supported and paid subscription services were indeed cannibalizing digital sales “
Streaming is already the king in North Europe Norway 2013 CD = 22,3 %of total revenue Streaming =84 %of digital revenue
Sweden S1 2013
CD = 25 % of total revenue Streaming =94 % of digital revenue
@RBouton - Labo de l'édition - 30 Janvier 2014
Reasons of this success Territories where paid download is not so much developped In 2008, the year Spotify launched in Norway, digital sales accounted for just 8.5% of total revenue in Norway Vs 38.7% in the US
In France streaming = 50 % digital revenues 12,5 % whole market (S1 2013) : 1/3 paid 2/3 free st 2013 : for the 1 time since 2002 the market is up @RBouton - Labo de l'édition - 30 Janvier 2014
nues 0,007 €: the average revenue for 1 stream Streaming services' per-stream royalties may seem small given current listening activity but payouts will vastly improve when far more consumers are streaming for more often 29 million subscribers worldwide at the 191 end of 2013 > million by end-2018 $5 Less than billion by end of 2013 to $46 more than billion end 2018 >more 2x than the worldwide market !!!!!! (according to ABI Research) de l'édition - 30 Janvier 2014
Streaming is the futur Deezer = $ 500 million (late 2012) Spotify $ 4 billion (late 2013) after invest $ 250 million from Netflix Netflix in the US (33 M subscribers + 11 M abroad + launch in France next sept. Turn over $ 4 billion Launch of Beats Music in the US Partnership with telecom company Connected devices will help streaming grow : better integration for listening at home and in the car Youtube is the first musical streaming service in term of audience and revenues : ahead of Spotify or Deezer @RBouton - Labo de l'édition - 30 Janvier 2014
Streaming Books ? Are you sure ? Books have been ATAWAD for centuries... In France digital is around 3% of the market, when will that grow ? Music is international (in terme of langage, but also taste) > book is local Music is interoperable mp3 with no DRM Signing catalog for music is easy, with only 3 majors and one big indie pool you have 95% of the offer + collective management (Sacem's style) for authors rights Right holders had no choice because the had to face piracy  In France music and record shops are not protected with fixed price or "anti-Amazon law"... Listening to recorded music has always been possible only with a device so everybody has the habit to use technology You can still read a book without any devices (maybe some glasses) but you have many different dedicated and not interoperable reading devices Kindle, Kobo, Ipad, Sony etc Music listeners are the young Y generation, they have embrassed digital very fast. Book readers are (in general) conservative people... but the USA show the way @RBouton - Labo de l'édition - 30 Janvier 2014