Recommendations for Effective Policies on Sustainable Lifestyles

Recommendations for Effective Policies on Sustainable Lifestyles

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Recommendations for Effective Policies on Sustainable Lifestyles. Based on the Global Survey on Sustainable Lifestyles (GSSL)
Copyright © United Nations Environment Programme, 2011

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n o i t c u d o r P d M n a a r r a k n e o c i Visions For Change Recommendations for Effective Policies on Sustainable Lifestyles The Global Survey on Sustainable Lifestyles t h p P m r u o s c n e o s C s e l b a n i a t s U n i t e d n a t i o n s e n v i r o n m e n t P r o g r a m m e u S How to Use this Publication? Visions for Change is a publication aimed at providing recommendations to develop effcient sustainable lifestyles policies and initiatives based on the results of the Global Survey on Sustainable Lifestyles (GSSL) to policy-makers and all relevant stakeholders. Visions for Change contains cross-country conclusions and recommendations as well as 16 country papers, in electronic format (CD-Rom), presenting the results of the GSSL country by country. M The cross-country conclusions and recommendations are mainly based on the results presented in country papers. They offer an overview of observable transversal trends and highlight specifc convergences as well as special cases. These conclusions and re presented in three sections: Inspire new visions of progress (p.26); Empower behavioural alternatives (p.40) and Build trust and linkages (p.69). M The country papers were submitted to UNEP and reviewed by the GSSL expert group. They can help better understand country-specifc conditions, culture, economic development and other factors affecting lifestyles. GSSL respondents’ quotes have been included in all sections as well as in country papers in order to put young adults’ voices in light and to further illustrate the main conclusions of the survey. Given the number of countries involved in the survey, the amount and specifcity of data collected, and the diversity of angles adopted by analysts according to their felds of expertise, the cross-country analysis does not offer a systematic and exhaustive comparative analysis. Therefore, the GSSL data can be further analyzed. Because this survey offers a great source for substantial research and information, researchers, analysts and experts interested in knowing more about young adults’ perceptions, expectations and ideas for sustainable lifestyles are encouraged to look at this data, which is available on UNEP’s website, and 1further explore and publish their results . 1 Provided that reference is made to the GSSL, the Task Force on Sustainable Lifestyles, UNEP and the partners involved in the collection of questionnaires. To consult data, see: http://www.unep.fr/scp/marrakech/ taskforces/global-survey-on-sustainable-lifestyles.htm Cover photo: © Kostia @ Shutterstock Copyright © United Nations Environment Programme, 2011 This publication may be reproduced in whole or in part and in any form for educational or non-proft purposes without special permission from the copyright holder, provided acknowledgement of the source is made. UNEP would appreciate receiving a copy of any publication that uses this publication as a source. No use of this publication may be made for resale or for any other commercial purpose whatsoever without prior permission in writing from the United Nations Environment Programme. Disclaimer The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the United Nations Environment Programme concerning the legal status of any country, territory, city or area or of its authorities, or concerning delimitation of its UNEP frontiers or boundaries. Moreover, the views expressed promotes environ- do not necessarily represent the decision or the mentally sound practices stated policy of the United Nations Environment Programme, nor does citing of trade names or globally and in its own activities. commercial processes constitute endorsement. This publication is printed on paper ISBN: 978-92-807-3116-3 produced from PEFC certifed forests, with vegetable-based inks and other environ- mentally friendly processes. F R CHANGE Recommendations for Effective Policies on Sustainable Lifestyles Based on the Global Survey on Sustainable Lifestyles (GSSL) UNEP Division of Technology, Industry & Economics Sustainable Consumption & Production Branch 15 Rue de Milan // 75441 Paris CEDEX 09/ France Tel: +33 1 4437 1450 // Fax: +33 1 4437 1474 E-mail: unep.tie@unep.org // www.unep.fr/scp VISI NS F R CHANGE Acknowledgements UNEP gratefully acknowledges the time and effort Young Artists Fellowship for the Environment, Inc. spent by those involved in implementing and analyzing (Philippines), Association of Business Continuity Middle the Global Survey on Sustainable Lifestyles (GSSL). East – BCME (Lebanon), Ayari Pasquier, Instituto de Investigaciones Sociales, Universidad Nacional This initiative was developed and coordinated under Autónoma de México (Mexico), Bronwyn Hayward, the supervision of UNEP Division of Technology, University Canterbury (New Zealand), Bui Thi Thanh Industry and Economics (DTIE) with the support of Thuy, Centre for Development of Community Initiative and in cooperation with the Marrakech Task Force on and Environment (Vietnam), Christopher J. Colvin, Sustainable Lifestyles. Our warm thanks go to the University of Cape Town (South Africa), Dang Thi Swedish Ministry of the Environment, supporting the Anh Nguyet, Centre for Development of Community realization of this project, and especially to Ms. Gunilla Initiative and Environment (Vietnam), David Evans, Blomquist, Deputy Director, Division on Sustainable University of Manchester (UK), Do Thi Huyen, Centre for Development and Chair of the Marrakech Task Force on Development of Community Initiative and Environment Sustainable Lifestyles from 2005 to 2009. (Vietnam), Erina Okeroa, University Canterbury (New Zealand), Guy Lachapelle, University of Concordia (Canada), Hoang Thanh Tam Centre for Development Editor of Community Initiative and Environment (Vietnam), United Nations Environment Programme, Task Force Holly Donald, University Canterbury (New Zealand), on Sustainable Lifestyles Juliette Anich, RMIT University (Australia), Katelyn Samson, RMIT University (Australia), Katherine Luckins, UNEP team RMIT University (Australia), Laiden G. Pedriña, Young Artists Fellowship for the Environment Inc. (Philippines), Adriana Zacarias (supervision), Fabienne Pierre Leticia Merino, Instituto de Investigaciones Sociales, (development, coordination and analysis), Nicolas Universidad Nacional Autónoma de México (Mexico), Attali (data collection and networking), Khairoon Maria Faria de Carvalho, Inspire (Portugal), Midori Abbas (editing). Aoyagi-Usui, National Institute for Environmental Studies (Japan), Morgan Strecker, University of Cape Authors Town (South Africa), Nguyen Thanh Thuy, Centre Cross-country report, conclusions and recommen- for Development of Community Initiative and dations: Dr. Fabienne Pierre (UNEP DTIE), Dr. Zinaida Environment (Vietnam), Niklas Hansson, Centre for Fadeeva (UNU Institute of Advanced Studies, Japan), Consumer Science at School of Business, Economics Dr. Akpezi Ogbuigwe (UNEP DEPI), Prof. Tim Jackson and Law, University of Gothenburg (Sweden), Seiko (RESOLVE, University of Sussex, UK), Mr. Helio Mattar Yamazaki, Dentsu Inc. (Japan), Simone Buratti, Instituto (Akatu Institute, Brazil), Ms. Laiden G. Pedrina (Young de Investigaciones Sociales, Universidad Nacional Artists Fellowship for the Environment, Inc. Philippines). Autónoma de México (Mexico), Solange Tremblay, UQAM (Canada), Tim Jackson, RESOLVE, University Country papers: Ahmed Hamza, Alexandria University of Surrey (UK), Ulrika Holmberg, Centre for Consumer (Egypt), Akatu Institute for Conscious Consumption Science at School of Business, Economics and Law, (Brazil), Alison Swartz, University of Cape Town University of Gothenburg (Sweden), V. Veeraraghavan, (South Africa), Andrea Mendoza, Universidad de Venkatesh Trust for Education and Excellence (India), Los Andes (Colombia), Angelicum Fernandez-Oda, Yoko Yoshizawa, Dentsu Inc. (Japan). 2 VISI NS Acknowledgements role in establishing partnerships with member Special thanks universities worldwide. Our warm thanks go to our Special thanks also go to the GSSL expert group implementation and research partners: members for their advice on the design and development of the survey, their active role in the • Universities, research institutes and regional implementation, analysis of the survey and review of centers: Addis Ababa University (Ethiopia), Visions for Change: Cambridge University (UK), Çanakkale 18 mart University (Turkey), University of Cape Town • Mr. Bernard Combes, Programme Specialist for (South Africa), Cardiff University (UK), Concordia Education for Sustainable Development, UNESCO, University (Canada), Regional Activity Center for France Cleaner Production (CP-RAC) in collaboration • Dr. Zinaida Fadeeva, Research Fellow, United with Cairo and Suez Canal Universities, Dalhousie Nations University, Institute of Advanced Studies, University (Canada), EAFIT University (Colombia), Japan Ethiopian Civil Service College (Ethiopia), • Mr. Luis Flores, Project Officer, Consumers Fordham University (USA), Gothenburg International, Chile University (Sweden), Linnaeus University • Mr. Rajan Gandhi, CEO, Society Action Group, (Sweden), Los Andes University (Colombia), India National Institute for Environmental Studies • Prof. John Helliwell, Professor Emeritus of (Japan), Rhodes University (South Africa), Royal Economics, University of British Columbia, Melbourne Institute of Technology University Canada (Australia), Suleyman Demirel University • Prof. Atsuchi Inaba, Deputy Director, Research (Turkey), Universidad Nacional Autonoma de Institute of Science for Safety and Sustainability, Mexico (Mexico), University of Canterbury Japan (New Zealand), University of Manchester (UK), • Prof. Tim Jackson, Director of RESOLVE, University University of Otago (New Zealand), University of of Sussex, United Kingdom Porto (Portugal), Catholic University of Oporto • Mr. François Jégou, Managing Director, Strategic (Portugal), University of Surrey (United Kingdom), Design Scenarios, Belgium University of Tokyo (Japan), Université du Québec • Dr. Samson Kassahun, Vice academic President, à Montréal (Canada), College of the Bahamas Ethiopian Civil Service College, Ethiopia (Bahamas). • Dr. Yse Serret, Project Manager, OECD • NGOs, students associations and business Environment Directorate, France organizations: Bugday Association for Supporting • Ms. Victoria Thoresen, Project Manager, Ecological Living (Turkey), Business Continuity Partnership for Education and Responsible Living, Middle East Organization (Lebanon), Business Norway Council for Sustainable Development (Argentina), • Dr. Vanessa Timmer, Director, One Earth Initiative, Cambridge University Students Union (United Canada Kingdom), Center for Development and Community • Dr. Hilligje Van’t Land, Director, Membership Initiative and Environment (Vietnam), European and Programme Development International Young Professionals (United Kingdom), Inspire Association of Universities (IAU), France (Portugal), Dentsu Inc. (Japan), Instituto Akatu pelo Consumo Consciente (Brazil), Instituto Argentino This project would not have been possible without para el Desarrollo Sustentable (Argentina), Talent the strong involvement of the GSSL partners who for Growth (Sweden), Venkatesh Trust for Education participated in its implementation in 20 different and Excellence (India), Young Artists Fellowship for countries as well as of the researchers and experts the Environment, Inc. (Philippines).who dedicated their time to analyze and discuss the results of this survey. The International Association of Universities, with Dr. Hilligje Van’t Land, stood Design & Layout for a key partner in this project and played a great Thad Mermer 3 F R CHANGE Table of Contents Executive Summary 6 I. Towards Sustainable Lifestyles 13 1. The way we live: lifestyles in a consumer society 14 2. Our challenge: sustainability everyday 14 3. Leading the change 15 II. The Story of the Global Survey on Sustainable Lifestyles 17 1. Objectives and methodology 18 2. GSSL partners: connecting people 19 3.ticipants’ profiles 23 III. Cross-Country Conclusions and Recommendations 25 1. Inspire new visions of progress 26 2. Empower behavioural alternatives 40 3. Build trust and linkages 69 4. Conclusion notes: promoting research and education for sustainable lifestyles 74 Country Papers (CD-ROM) M Australia: “Young Australians – Active, Engaged and Motivated to Participate”, Katherine Luckins, Juliette Anich and Katelyn Samson, RMIT University M Brazil: “Behavioral changes in Brazil and information needs”, Akatu Institute for Conscious Consumption M Colombia: “Hotel Mamma - Changing the living ‘chip”, Andrea Mendoza, Universidad de Los Andes M Egypt: “Urban Sustainable Lifestyles: A Perspective of Young Egyptians”, Ahmed Hamza, Alexandria University M India: “Global Survey on Sustainable Lifestyles in India”, V. Veeraraghavan, Venkatesh Trust for Education and Excellence M Japan: “An analysis of Japanese results of the Global Survey for Sustainable Lifestyles”, Midori Aoyagi-Usui, National Institute for Environmental Studies & Seiko Yamazaki & Yoko Yoshizawa, Dentsu Inc. M Lebanon: “Global Survey on Sustainable Lifestyles in Lebanon”, Association of Business Continuity Middle East (BCME) M Mexico: “Sustainable Lifestyles and Young Adults in Mexico”, Leticia Merino, Ayari Pasquier and Simone Buratti, Instituto de Investigaciones Sociales, Universidad Nacional Autónoma de México M New Zealand: “Flourishing: Young Lives Well Lived in New Zealand”, Bronwyn Hayward, Holly Donald, Erina Okeroa, University Canterbury M North America (Canada and USA): “Sustainable Lifestyles and Young Adults in the New York, Montréal and Halifax Metropolitan Areas”, Solange Tremblay, UQAM & Guy Lachapelle, University of Concordia M Philippines: “GSSL: the Philippines Case Study”, Laiden G. Pedriña, Young Artists Fellowship for the Environment Inc. M Portugal: “GSSL country paper for Portugal”, Maria Faria de Carvalho, Inspire M South Africa: “A glimpse into the lives of South African youth. Thoughts about sustainability”, Morgan Strecker, Alison Swartz, Christopher J. Colvin, University of Cape Town M Sweden: “Skilled, Sensitive and sustainable: the Swedish Case”, Ulrika Holmberg & Niklas Hansson, Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg M United Kingdom: “UK Youth: The conflicts of contemporary lifestyles”, Bronwyn Hayward & Tim Jackson, RESOLVE, University of Surrey & David Evans, University of Manchester M Vietnam: “Vietnamese Youth in the Paradox of Transition: How Concerns and Expectations Might Inspire Sustainable Practices”, Dang Thi Anh Nguyet, Do Thi Huyen, Hoang Thanh Tam, Bui Thi Thanh Thuy, Nguyen Thanh Thuy, Centre for Development of Community Initiative and Environment 4 VISI NS Foreword Foreword In the complex and fast-paced world we live in, we This was a joint project developed in the framework of may think our daily actions only matter to us. On the Marrakech Process on Sustainable Consumption a planet scale, our everyday life looks like a drop and Production (SCP) by UNEP and the Task Force in the ocean, especially when it comes to facing on Sustainable Lifestyles led by Sweden from 2005 global challenges such as climate change that have to 2009. Visions for Change: Recommendations for enormous environmental, social and economic Effective Policies on Sustainable Lifestyles presents implications. But as much as scientists have shown the main conclusions of this project conducted in tiny variations can affect giant systems – what they cooperation of more than 45 partners worldwide, and have called the ‘butterfly effect’ – the way we live incorporates the voices of 8000 young urban adults has impacts on us as individuals, as well as on our from 20 different countries. natural environments and societies worldwide. This means we also have many opportunities, through The valuable source of information on young people’s our individual and collective choices, to operate the insights worldwide contained in this publication is change and build solutions for sustainable lifestyles. addressed to policy-makers and relevant stakeholders, to assist them on how best to help support the shift Everyone has a role to play in this process. This is the to sustainable lifestyles through effective policies and reason why, to build the best solutions and ones that initiatives, including communication and awareness- make sense with regards to where and how we live, it raising campaigns. Cross-country recommendations is essential to understand values and aspirations, look are gathered around three main conclusions, all at everyday experience and challenges, and listen to of which highlight the need to work together to people’s stories. This is how attractive solutions they better understand, educate and empower young can call their own, will be conceived. It is particularly adults: inspiring new visions of progress, empowering important to listen to youth: half of the world’s behavioural alternatives as a step towards adopting population is under 30 years old, and most of them sustainable lifestyles and building trust and linkages live in developing countries. Young people and young to encourage participation. adults entering life as citizens and professionals are catalysts for social, cultural and technological In the shift towards sustainable consumption and innovation: they are also key actors in shaping production patterns, sustainable lifestyle policies lifestyles and consumption trends. and initiatives are essential. The GSSL and Visions for Change provide key lessons on how to involve Listening to young adults from different countries and young adults, most importantly their enthusiasm and living in varying socio-economic contexts around the willingness to take part in building the well-being of world, exploring the way they perceive, picture and our planet. As policy-makers, it is our duty to listen shape sustainable lifestyles, was the core objective to their voices. of the Global Survey on Sustainable Lifestyles (GSSL). Sylvie Lemmet Lars Ekecrantz Director Director Division of Technology, Industry and Economics Division on Sustainable Development United Nations Environment Programme Ministry of the Environment, Sweden 5 F R CHANGE Executive Summary Visions for Change is a publication aimed at providing transforming our societies towards more equity recommendations to develop efficient sustainable and living in balance with our natural environment. lifestyles policies and initiatives based on the results of the Global Survey on Sustainable Lifestyles (GSSL), The survey a joint project developed by the United Nations The Global Survey on Sustainable Lifestyles counts Environment Programme (UNEP) and the Task Force among numerous projects developed under the on Sustainable Lifestyles in the framework of the Marrakech Process on Sustainable Consumption Marrakech Process on Sustainable Consumption and and Production, a global multi-stakeholder platform Production (SCP). The results of the GSSL focus aimed at promoting SCP policies, programmes and on three key dimensions of empowerment and activities at the international, regional and national creativity: new visions of progress, behavioral levels through various mechanisms including alternatives, trust and participation. These are a seven thematic Task Forces voluntarily led by precious source of information for policy-makers governments. UNEP and the Marrakech Task Force on and all relevant stakeholders on how best to help Sustainable Lifestyles, which was led by Sweden until support the shift to sustainable lifestyles, for 2009, jointly developed the GSSL. instance through effective communication and awareness-raising campaigns. The survey was conducted among 8000 urban young adults from 20 different countries: In this Executive Summary, the GSSL highlights are Argentina, Australia, Brazil, Canada, Colombia, presented together with the conclusions of five Egypt, Ethiopia, India, Japan, Lebanon, Mexico, New international experts who all point to one priority: Zealand, Philippines, Portugal, South Africa, Sweden, working together to better understand, educate Turkey, United Kingdom, United States of America, and therefore empower young adults worldwide and Vietnam. The overall objective was to listen so they can create their own positive visions of to young adults’ voices around the world to sustainable lifestyles and become actors of change. reach a better understanding of their everyday life, expectations and visions for the future with Sustainable lifestyles? Lifestyles define, connect and differentiate us. They are representative of how we lead our life, interact with one another in the decisions and choices we make – as individuals evolving within a global society of nearly seven billion people. Our lifestyles can have strong impacts on the environment and on communities, and can be at stake when unsustainable collective and individual choices lead to major environmental crises (e.g. climate change, resource scarcity, pollution) while failing to improve people’s well-being. On the other hand, sustainable lifestyles, enabled both by efficient infrastructures and individual actions, can play a key role in minimizing the use of natural resources, emissions, wastes and pollution while supporting equitable socio-economic development and progress for all. Creating sustainable lifestyles means rethinking our ways of living, how we buy and what we consume but, it is not only that. It also means rethinking how we organize our daily life, altering the way we socialize, exchange, share, educate and build identities. It is about 6 VISI NS Executive Summary regards to sustainability by focusing on three represented 58.3%, those aged between 24 and areas: mobility, food and housekeeping. In addition 29 years 26.3% and those aged between 30 and to being fundamental components of everyday life 35 14.5%. for all, these three climate-related areas have great M On average, 61% of participants were students, impacts on environments and societies worldwide. and 39% had a job, including working students. M About 63.2% of GSSL participants lived in cities, Through the dissemination of a qualitative and big cities and mega-cities such as Cairo, Delhi, projective questionnaire, the specific objectives of the Tokyo, New York and Mexico City. The survey GSSL were to explore: purposely targeted mainstream young adults in M Sustainability in respondents’ spontaneous terms of environmental awareness: only 5.4% of perceptions of their daily life and local environments, participants were involved in environmental or expectations and fears for the future; sustainable development studies / organizations. M Respondents’ reactions to a series of sustainability ‘scenarios’ on mobility, food and housekeeping Conclusions & Recommendations – 1-minute animations showing simple daily 1. Inspiring new visions of progresssolutions for sustainable lifestyles (understanding, The results of the GSSL reveal a great need for relevance, coherence, interest, improvement); information on global challenges, the way they relate M Attitudes towards sustainability: information, to lifestyles and individual actions. If a majority of definition, self-commitment. respondents agree that poverty and environmental degradation are the most important global challenges The questionnaire was translated in 10 languages and we are faced with today, they also show that the way was accessible online at www.unep.fr/gssl. Because individual actions and benefits are linked with collective access to the Internet is unevenly distributed, ones is not always perceived. What is missing is a questionnaires could also be collected electronically holistic, compelling and pragmatic vision of what or during face-to-face interviews. The objective, a sustainable society consists of and how it can which was to collect between 150 and 200 be translated at the local and individual level. For questionnaires per country, was nearly always met instance, many young adults tend to think they are and in some cases largely exceeded. The collection well informed about global challenges such as climate and analysis of the GSSL questionnaires resulted change, but point to a striking lack of information at from an impressive collaborative effort involving an the local level, with 65.2% of participants claiming international network of 45 partner organizations, they are not informed about how their local areas including the International Association of and neighborhoods are managed. Universities, 28 universities and higher education institutions, research centers and experts, civil For policies and messages on sustainable society organizations, communications agencies lifestyles to have positive impacts, perceptions and youth groups. The GSSL became an extensive of sustainability, values and expectations for the awareness-raising campaign on sustainable lifestyles future must be taken into account. Young adults are through their active participation and numerous very satisfied with their lives, describing themselves as initiatives they took to reach out to young adults. fulfilled with their activities (studies, jobs) and human Under UNEP’s coordination, the results were relationships (family, friends). Living in a complex primarily analyzed at the country level by a group of and unstable world, moreover hit by several major more than 30 research partners from 17 countries, crises, they nonetheless express strong concerns bringing together academic researchers, experts and and seek more security at all levels: financial, social, actors from different backgrounds and fields. personal and environmental. Well-being, agency and meaning are the cornerstones of their ideal future. GSSL participants If environmental damages and degradation are part of the worst vision most of them can think about, The GSSL reached more than 8,000 young adults (18- sustainability is still not spontaneously considered 35) from 20 countries, most of them middle-upper as a factor for progress. Hence, the clear benefits class and living in urban areas. of integrated environmental, economic and social M A good gender balance was achieved with men development need to be well communicated, representing 46.6% and women 53.3%. through solutions and opportunities for sustainable M Participants aged between 18 and 23 years old lifestyles that can offer positive visions of progress. 7 F R CHANGE Tim Jackson Professor and Director of RESOLVE, University of Surrey, United Kingdom The challenge of living more sustainably demands our fullest attention. Technology alone will never deliver us from the problems of climate change, resource scarcity and biodiversity loss. We need more than wishful thinking about economic growth to create a just and flourishing society. Our responsibility to future generations rests on building strong and credible visions of a sustainable future. The UNEP Global Survey on Sustainable Lifestyles (GSSL) has taken a first important step in this direction. The hopes and fears of the young people who took the time to respond from across the world to this groundbreaking survey offer vital insights for policy- makers seeking to promote sustainability. First off, it is hardly surprising to find a genuine concern for long-term security running through this sample. The survey itself coincided with the most severe global economic conditions for decades. The need to create a genuinely sustainable economy in the wake of the financial crisis is evident here. The world inherited by this generation is a more fragile and more worrying place than it was only a decade ago. But this desire for secure livelihoods doesn’t emerge as a narrow materialistic appetite for consumer novelty. Nor is it simply about selfish protectionism. The good life, for these young people, is a place in which they can achieve a degree of self-sufficiency, for sure. They want the chance to counter their economic fears and to protect the diversity of cultural traditions that – against all the normalizing forces of globalization – they clearly still value. Beyond the concern for personal opportunity, however, shines a real desire for meaningful social agency, the ability to effect positive change in troubled times. From Japan to Ethiopia, from Lebanon to Colombia, these young respondents spoke of a genuine concern for others; of a desire to protect and enjoy the natural environment; and of their aspirations to make the world a better place for future generations. In other words, these Visions of Change betray genuine seeds of real hope. And that hope may be the most powerful resource at our disposal. Above all, we have a responsibility to nurture it and help it grow. Tim Jackson is Professor of Sustainable Development and Director of the Research group on Lifestyles, Values and Environment (RESOLVE) at the University of Surrey (United Kingdom). His research interests focus on understanding the social, psychological and structural dimensions of sustainable living. He is Economics Commissioner for the UK Sustainable Development Commission (SDC). He is the author of Prosperity Without Growth: Economics for a Finite Planet, 2009, Earthscan Publications Ltd. 2. Empowering behavioral alternatives Young adults’ spontaneous perceptions of their daily economic, social and environmental well-being. habits with regards to mobility, food and housekeeping It is in this context that respondents were asked to are often disconnected from sustainability issues even comment on the following nine scenarios (see table though perceptions of potential improvements and below) inspired by best practices on grass-root social expectations implicitly build-in sustainability values: innovations for sustainable urban living. Mobility Food Housekeeping Quick Car sharing Vegetable bag subscription Energy Management Advanced services Access to energy efficient Local producers propose a A training process and a offering carefree standard vehicles upon demand, subscription to an organic toolkit for households to sustainable solutions according to one’s needs. vegetable bag delivered at the better control and reduce their corner shop. energy consumption. Slow Bicycle center* Urban gardens* Urban composting* Quality-oriented systems Bicycles parked in the city, Areas of unused urban A self-service composting enabling amateurs to accessible to members on lands are made available for system to reduce wastes and learn and evolve towards demand. A center to learn how promoting self-production of green the neighborhood. qualitative results to maintain bikes in good shape. food. Co-op Car pooling Family take-away Collective laundry Collaborative networks of Neighbors, students or Small-sized families or cooking A shared system of high people offering each other colleagues organize a car- amateurs cook extra meals environmental quality washing mutual help pooling system. and make them available for machines in condominiums or take-away. buildings. *Prefered scenario for a majority 8 VISI NS